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Viral internet sensation SpudBros to launch pop-up at Trafford Centre this summer

The perfect potato awaits.

Emily Sergeant Emily Sergeant - 14th July 2026

Viral internet sensation SpudBros are popping up at the Trafford Centre this summer.

The UK’s most-followed jacket potato creators, SpudBros – also known as Jacob and Harley Nelson – will officially launch their hotly anticipated summer pop-up the iconic retail destination next week as part of Trafford Centre‘s annual summer fair.

Shoppers can get ready for freshly prepared, fully loaded jacket potatoes served up in minutes, all without compromising on quality, flavour, or portion size.

You can pick from fan favourites like the Tram Classic, which is loaded with garlic butter, the signature three-cheese mix, beans, crispy onions, and world-famous ‘tram’ sauce, to the Spudfather topped with chilli con carne, tuna, and coleslaw.

There’s also a range of other flavour-packed options to tuck into, alongside the option to build your own potato, allowing every customer to create their perfect lunch.

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Manchester is by far the most requested location we’ve had since we started sharing our journey online, explained SpudBros co-founder, Jacob Nelson.

“It’s a city that has always seemed to elude us despite the incredible demand, so bringing SpudBros to Trafford Centre feels particularly special.

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“Both Harley and I grew up visiting Trafford Centre, so to now be bringing the tram here for a week-long pop-up is a genuine full-circle moment. We’re excited to give people in Manchester a taste of what we do, whether they’ve followed our journey from the beginning or are discovering us for the first time.”

To mark SpudBros’ Trafford Centre debut, some lucky early visitors could be in for a surprise on opening day, as Jacob and Harley have built a reputation for rewarding their community.

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While details of what surprises are in store remain under wraps, fans are encouraged to get down early and join the celebrations.

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The new SpudBros pop-up concession will be located outside The Great Hall next week (18-25 July), serving signature loaded potatoes daily from 12–8pm.

Featured Image – Supplied