Ways in which Manchester’s businesses are adapting to the COVID-19 crisis
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The COVID-19 crisis sabotaged the global economy and brought the superpowers to their knees.
Businesses have been floundering and trying out different means to stay afloat in the midst of the crisis. While some have been able to survive and absorb the shock, many have not.
Now, with newer and mutated strains of the coronavirus at large, pressures on the economy are mounting. That being said, we shall now look into the scenario of Manchester’s businesses and see how they are adapting to the new normal.
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The UK government had lifted the restrictions for a while, and this allowed people to enjoy themselves, and for businesses to make revenue. However, a mutated strain of the coronavirus is wreaking havoc on the country.
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Therefore, businesses will once again have to go through an ordeal and try to adjust to the new normal all over again. Therefore, without any further ado, let us delve right into the scenario of the businesses in Manchester.
Shut down of businesses in Manchester:
According to a recent survey report, about 18 per cent of the jobs in Greater Manchester have shut down for an indefinite period of time. And now, with the possibility of a second wave of the COVID-19 crisis, this figure is only assumed to go up.
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The CEO of The Growth Company said that most of the businesses in Manchester had to deal with the unavailability of more than 20% of their workforce during the lockdown. This resulted in massive losses and even led to the shutting down of several businesses.
However, amidst all the negativity and hopelessness, one thing that has come as a welcome relief is that the big businesses in Manchester have extended their support to the smaller companies. They have supported the businesses with helpful resources and sponsorship to help them stay afloat and make it through the hard times.
The shift towards the use of technology to make it through the crisis:
Most businesses, all around the world, have started resorting to cutting-edge technology to make it through the period of crisis. As mentioned earlier, more than 20% of Manchester’s workforce was not available during the lockdown. This put the businesses at a precarious condition. Therefore, the only saving grace at such times was technology.
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More and more businesses in Manchester have made a move towards Artificial Intelligence and Machine Learning to see their way through the pandemic. These innovations of technology make it possible to reduce the need for human labour and handle the work pressure better. Artificial Intelligence has seen magnanimous growth in all types of industries. From online casinos and safest poker sites accepting US players to the sector of hospitality and tourism, AI has made the tough times easier.
The Use of Social Media in the Hours of Crisis:
Local businesses in Manchester have resorted to the use of social media more than ever in these hours of crisis. Local and small-scale businesses do not have funds similar to the big businesses to absorb the shock. Therefore, their need for social media is more than the other bigger businesses. Studies have hinted that small-scale businesses in Manchester have made greater use of social media platforms to reach out to more clients and customers.
It has also been observed that communities that have robust local businesses are eco-friendlier, sustainable and economically wholesome. Therefore, it is important for them to thrive even during the pandemic. And Manchester’s small-scale and local businesses have used the weapon of social media to cross the hurdles.
Summing up…
It is true that the scene in Manchester looks worrisome – now more than ever – with the new strain of Coronavirus at large. However, businesses have changed their core values and reworked on their dynamics to stay put amidst the hullaballoo.
That said, while some have been able to see their ways through the crisis, some have not. However, the fight against this invisible and seemingly invincible force of nature is still on, and Manchester is doing a wonderful job at that. It is now only a wait of time to see how the second phase of lockdown, if levied upon, works out for the businesses in Manchester.
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Parklife pumps more than £155,000 back into Greater Manchester community projects
Danny Jones
Parklife is once again proving why it’s such an important event for Greater Manchester, not just in terms of music and culture, but through the money it pumps back into the community through grassroots projects.
The annual music festival at Heaton Park raises significant funds for local initiatives with each edition via the official Parklife Community Fund.
Partnered with the Manchester, Bury, and Rochdale councils, the finances generated through those who attend not only Parklife but also other concerts held at the outdoor venue, such as the recent Oasis shows, help local groups that make a positive, tangible difference in their neighbourhoods.
This year alone, the total includes £55,000 raised from guest list donations by festival attendees, as well as a further £100k generated from other events held in Heaton Park, making 2025 one of, if not the biggest, years for donations to date.
Distributed by the City Council and the local authorities in Bury and Rochdale throughout the respective boroughs, the aim is not only to give back but to enhance local life, through everything from important youth programmes to community wellbeing and improvement schemes.
Launched back in 2017, the festival fund is approaching nearly half a million pounds raised on behalf of local causes, strengthening its connection with the nearby communities surrounding its host site.
The region’s vast and stunning green space is a huge tourist attraction in itself, meaning literal grassroots causes like the woodland management group are vital to maintaining that beauty and status.
Other projects include an astronomy group, as well as fitness drives like ‘RockFit’ (seen above), which now meets at Heaton Park regularly to promote exercise for both physical and mental health.
It’s also worth noting that the fund covers surrounding areas like Higher Blackley and Crumpsall; Sedgley, Holyrood, St Mary’s and even South Middleton.
You can see more examples of the charitable community work in action down below.
Credit: Supplied
Sam Kandel, founder of Parklife Festival, said of the fund: “Parklife is proud to call Heaton Park home, and it’s really important to us that the festival has a lasting, positive impact on the local community.
“The Community Fund is our way of saying thank you to residents and supporting the brilliant grassroots projects that make Manchester, Bury, and Rochdale such special places to live.”
Councillor Lee-Ann Igbon (Exec Member for Vibrant Neighbourhoods) added: “Parklife brings people from Manchester and beyond to our wonderful Heaton Park, and it is right that the communities living close by benefit from the event through reinvestment in local initiatives that will leave a legacy for all.
“The Parklife community fund means that local communities choose what’s important to them and they have the opportunity to bid for funds to invest in projects that enhance local amenities, strengthen community connections and wellbeing for the benefit of everyone.”
Those looking to benefit from the fund can apply online now and you can find out more information by contacting the relevant councils’ neighbourhood pages.
Work finally begins on Greater Manchester’s new ‘innovation hub’ in Atom Valley creating 20,000 jobs
Emily Sergeant
It’s official… work has finally begun on the first major development in Atom Valley.
If you’re not familiar with Atom Valley, this new project is set to be a unique innovation ‘cluster’ – plans of which were approved by local leaders all the way back in summer 2022 – with the potential to create up to 20,000 new jobs in Greater Manchester once it’s complete.
Greater Manchester wants Atom Valley to become a ‘springboard’ for new and emerging companies and researchers, giving them the support and the opportunities they need to trial and commercialise their innovations right here in our region.
The new development which ground has now been broken on is a Sustainable Materials and Manufacturing Centre (SMMC) – which is set to become a thriving hub of innovation.
Today is a big day for GM.
We break ground on a new research centre at Atom Valley – our emerging world-class cluster in advanced materials and manufacturing.
Here, start-ups and emerging companies will be able to pioneer new technologies and scale up their ambitions, all while creating jobs and driving growth across the region in the process.
Located next to the Kingsway Business Park in Rochdale, it will offer 30,000 sq ft of new laboratory space, workshops, and design studios, as well as a lecture theatre, meeting rooms, office space, and flexible workspace for start-ups.
With the ‘right’ support, local leaders say the SMMC will also be a vital link between Atom Valley and the Oxford Road Corridor, ultimately forging a pathway for new companies and projects to expand from the city centre out into the wider city region.
Work has finally begun on Greater Manchester’s new ‘innovation hub’ in Atom Valley / Credit: DLA Architecture
Mayor Andy Burnham says this is the ‘most ambitious development’ in Atom Valley so far
“It will help unleash the untapped potential of the world-leading research taking place across our city region, bridging that crucial gap from invention to bringing those new innovations to the market,” he explained. “And it will create a new hi-tech corridor from the out to the north of Greater Manchester, creating jobs and new opportunities for start-ups to scale up their ambitions.
“This is integrated, well-connected development in action, and a clear sign of our mission to spread the benefits of growth right across our city region.”
The Manc -
28th December 2020 
