Ways in which Manchester’s businesses are adapting to the COVID-19 crisis
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The COVID-19 crisis sabotaged the global economy and brought the superpowers to their knees.
Businesses have been floundering and trying out different means to stay afloat in the midst of the crisis. While some have been able to survive and absorb the shock, many have not.
Now, with newer and mutated strains of the coronavirus at large, pressures on the economy are mounting. That being said, we shall now look into the scenario of Manchester’s businesses and see how they are adapting to the new normal.
Businesses across several verticals, like hospitality, entertainment, restaurants, sports and various others have gone remote in an attempt to flatten the curve as well as survive the challenging times.
The UK government had lifted the restrictions for a while, and this allowed people to enjoy themselves, and for businesses to make revenue. However, a mutated strain of the coronavirus is wreaking havoc on the country.
Therefore, businesses will once again have to go through an ordeal and try to adjust to the new normal all over again. Therefore, without any further ado, let us delve right into the scenario of the businesses in Manchester.
Shut down of businesses in Manchester:
According to a recent survey report, about 18 per cent of the jobs in Greater Manchester have shut down for an indefinite period of time. And now, with the possibility of a second wave of the COVID-19 crisis, this figure is only assumed to go up.
The CEO of The Growth Company said that most of the businesses in Manchester had to deal with the unavailability of more than 20% of their workforce during the lockdown. This resulted in massive losses and even led to the shutting down of several businesses.
However, amidst all the negativity and hopelessness, one thing that has come as a welcome relief is that the big businesses in Manchester have extended their support to the smaller companies. They have supported the businesses with helpful resources and sponsorship to help them stay afloat and make it through the hard times.
The shift towards the use of technology to make it through the crisis:
Most businesses, all around the world, have started resorting to cutting-edge technology to make it through the period of crisis. As mentioned earlier, more than 20% of Manchester’s workforce was not available during the lockdown. This put the businesses at a precarious condition. Therefore, the only saving grace at such times was technology.
More and more businesses in Manchester have made a move towards Artificial Intelligence and Machine Learning to see their way through the pandemic. These innovations of technology make it possible to reduce the need for human labour and handle the work pressure better. Artificial Intelligence has seen magnanimous growth in all types of industries. From online casinos and safest poker sites accepting US players to the sector of hospitality and tourism, AI has made the tough times easier.
The Use of Social Media in the Hours of Crisis:
Local businesses in Manchester have resorted to the use of social media more than ever in these hours of crisis. Local and small-scale businesses do not have funds similar to the big businesses to absorb the shock. Therefore, their need for social media is more than the other bigger businesses. Studies have hinted that small-scale businesses in Manchester have made greater use of social media platforms to reach out to more clients and customers.
It has also been observed that communities that have robust local businesses are eco-friendlier, sustainable and economically wholesome. Therefore, it is important for them to thrive even during the pandemic. And Manchester’s small-scale and local businesses have used the weapon of social media to cross the hurdles.
Summing up…
It is true that the scene in Manchester looks worrisome – now more than ever – with the new strain of Coronavirus at large. However, businesses have changed their core values and reworked on their dynamics to stay put amidst the hullaballoo.
That said, while some have been able to see their ways through the crisis, some have not. However, the fight against this invisible and seemingly invincible force of nature is still on, and Manchester is doing a wonderful job at that. It is now only a wait of time to see how the second phase of lockdown, if levied upon, works out for the businesses in Manchester.
Business
Beloved Stockport burger joint The Last Stop is closing its doors this month
Danny Jones
Much-loved burger joint and bar The Last Stop has announced it will be closing the doors of its original Stockport restaurant later this month.
The popular burger, gyros and Heaton Chapel hangout spot only just opened back in April 2024, but following the growing pressures throughout the hospitality sector, the team have made the decision to shut down their flagship brick-and-mortar site.
Confirming the news on Tuesday, The Last Stop informed their followers that this weekend will mark the venue’s very last round of service, “firing up the grills for the final time” and hosting one more big blowout on Saturday, 26 July.
They shared a lengthy statement explaining the reasoning behind their decision on Instagram, and fans of their food, drink and atmosphere are understandably gutted.
The post reads: “Despite a fantastic first year for The Last Stop, we’ve decided that the time is right to make a change in the Chapel.
“Over the last year, we’ve been fortunate enough to grow The Last Stop from scratch rapidly: collaborating with The Salmon of Knowledge bars (with a 3rd opening lined up for August), entering into the Egyptian Rooms [Oldham] Produce Hall [Stockport] food halls and having the pleasure of serving you thousands of burgers and gyros in the Heatons!”
“Nonetheless, whilst these ventures prove successful, well-documented cost increases and changes in consumer spending habits, since April in particular, have meant simply that our Heaton Chapel site in its current format is no longer economically viable.”
Bosses Dominic Ingleby and Niall Peters have gone on to assure that existing staff have secured positions at alternative branches, all suppliers have been fully paid up, and that their other locations are thankfully set to remain.
In fact, although one venue will be bidding a bittersweet goodbye, as hinted above, they will be moving into the old Dockyard bar over at MediaCityUK, Salford Quays, which is set to become another Salmon of Knowledge location.
The Last Stop Stockport might be closing but their NQ residence is staying put.As is their neighbouring Produce Hall pop-up stall.Credit: The Manc/The Last Stop (via IG)
We’re relieved to hear that The Last Stop name will be sticking around and it’s going for good, but Stopfordian residents are nevertheless gutted that the Heaton Chapel favourite, which became a regular quiz night, ‘sip and paint’ and late-night stop among locals, will soon be no more.
They sign off by adding: “We’d love to see you all this week for one last smashed cheese in the four walls where it all started, & to toast a pint or 7 on the Saturday!
“Thank you all for being a part of the journey and a pleasure to get to know. We’ll see you soon; maybe sooner than you think… Dom, Dom [Swarbrick] and Niall.”
We’ll leave you guys to try and figure out what that last bit means, but for now, thanks for the memories and the bloody good buns.
Featured Images – The Manc Group/The Last Stop (via Facebook/IG)
Business
Manchester City sign record-breaking deal to extend Puma kit partnership for another DECADE
Danny Jones
Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
The Manc -
28th December 2020 
