A Benidorm cast member has revealed he swapped his role of singing and acting on TV to secretly becoming an ASDA delivery driver throughout the coronavirus (COVID-19) pandemic.
But some eagle-eyed superfans still spotted who he was.
Asa Elliott – best-known for appearing as a bar singer in the ITV cult sitcom, which ran from 2007-2018 – was left without work when singing jobs on cruise ships were cancelled in as a result of lockdown restrictions being put in place last March, just two weeks after the birth of his first child, but fears over his income pushed him to apply for ‘normal’ jobs, and since July he’s been delivering shopping to Hull residents, all without publishing anything on social media.
The 39-year-old – originally from Denton in the Greater Manchester borough of Tameside – has work booked on a number of P&O cruises booked for June, but until then, he’s been perfectly content singing in his van and only mentioning his career when asked about it.
Although when he finally revealed the secret of his new career direction to his 21,000 Twitter followers last week, it didn’t come as a total surprise to some of his local fans.
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Some had recognised him at their doorstep, and even a few of his new colleagues recognised him in work.
“I didn’t tell anybody at first about the job I did or who I was, but there were a few Benidorm fans who worked in-store and they started to pull me to one side and we’d have a natter.” Asa explained.
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“When the customer gets a text message telling them who’s delivering it and it has my name on, it’s not a run-of-the-mill name so some fans have thought it might be me.
“I delivered to one lady and she just had this big smile on her face and she said she thought it was going to be me delivering it, but don’t worry as she wouldn’t tell anybody on the Benidorm forum. I’ve [also] had people who’ve found out and they’ve messaged me saying they’re starting to get Asda deliveries now in the hope that I deliver their shopping.
“I was like ‘oh my word’.”
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He continued: “I’ve had a good laugh and chat with everybody and told them some Benidorm stories. It’s great because you get to know the customers because you do the same rounds every week.
“I’ve got a Christmas album that I did and I gave out a few CDs to the regulars and they were chuffed with that.
“There was [even] a bloke in work who didn’t know I was a singer, and I was singing away normally and he said I should go on The Voice as I’m ‘pretty good’.
“I just thought, ‘if only you knew’.
“I didn’t put it out there at first, not because I didn’t want people to know, but more that I didn’t want anybody to think I was doing it for any other reason than supporting my family.”
Asa and his wife Natalie were sadly both out of work by March of last year.
While the government freelance support scheme and Natalie’s maternity pay from her sexual health job helped, it wasn’t enough to make ends meet, and so Asa decided to join Asda, saying: “We’d stretched ourselves as much as possible to get the best house we could, and I was thinking 2020 was going to be the year that I made big strides in my career.
“I envisaged being away for a couple of weeks every month and I’d take the family sometimes, but we ended up just sitting around the house.
“I’d cleared my diary to spend some time with my wife and the baby at first, but after that there was real panic stations about what I was going to do. It was really stressful. I had a cruise booked for May and there was a glimmer of hope that was going to happen, but when that got cancelled I had zero in the diary for the whole year.
“We needed the break from just sitting around the house and we needed the money [and] what we were earning at that time just about covered the mortgage and that was it.”
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Asa has appeared in 13 episodes of Benidorm, with the first coming in 2010’s Christmas Special before he became a regular character in series five and six, where he could often be seen singing on stage at Neptune’s Bar as drama unfolded around him.
He also performed in Benidorm Live’s theatre tour in 2018 and 2019, and was spotted to appear on the show while performing on the Benidorm circuit in real life.
“I’ve only been fully employed as an entertainer on and off for the past 15 years, so because I’ve had all kinds of jobs, I wasn’t scared to get my hands dirty.” Asa continued
There were a few people in the entertainment industry that started at the same time as well, [and] people who have had all sorts of jobs before [the pandemic].
“Everyone has a story to tell.”
His wife will return to work in February, so he’s proud to claim “the end is in sight” – but until he’s back on the cruise ships, he’ll continue to enjoy his delivery work at Asda.
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Jack Grealish dedicates first league goal in 16 months to late brother on anniversary of his death
Danny Jones
Manchester City star Jack Grealish held back the tears following his first Premier League goal in more than 16 months, but not in relief after breaking the duck, because it came on a very emotional day for him and his family.
The Man City and England midfielder opened the scoring in the Blues’ 2-0 win against Leicester City on Wednesday night, bringing an end to his goal drought after a total of 473 days.
But what made it even more special is that the game happened to coincide with the anniversary of his late brother Keelan’s death.
Speaking in his post-match interview after picking up the man of the match award, Grealish was in a noticeably quieter mood than his usual charismatic self before revealing that the day marked the 25th anniversary of his younger sibling’s death.
Jack Grealish dedicates his goal to his late brother on the 25th anniversary of his death ❤️ pic.twitter.com/u3toaqZSuR
— Sky Sports Premier League (@SkySportsPL) April 2, 2025
The 29-year-old went on to reveal that the date coincided with Keelan’s passing and acknowledged that it’s “hard on the family but [I’m] happy to score”.
His mum and dad, Karen and Kevin, were up in the stands; it doesn’t need explaining why scoring in that particular moment was so special for all of them.
Clearly stirred by addressing what was a bittersweet occasion, he signed off by adding, “To score and to win was brilliant.”
Keelan Daniel Grealish was just nine months old when he tragically passed away from sudden infant death syndrome (SIDS) back in 2000 – ‘Super Jack’ was just four at the time.
Paying tribute on social media after the game, the comments below his post were filled with love and support.
Besides the goal itself, the former Aston Villa star was keen to reiterate that he was never brought to the club to score bags of goals and “has a lot more to offer” than just hitting the back of the net.
Touching on his Grealish’s game and the tribute to Keelan during his post-match duties, manager Pep Guardiola went on to add: “Jack is an incredible human being; in terms of gestures and for the other people, he’s incredibly generous.
“I didn’t know that [it was the anniversary of his brother’s death]. I can’t imagine how tough it could be for mum, dad, sister, and all the family. It’s good on this day to remember him, I’m pretty sure they remember every single day.”
A lovely moment from a much-loved character around the Eithad Stadium as well as up and down the country. Rest in peace, Keelan.
You can watch the highlights from the game down below:
Three more points on the board for City and a big moment for the Brummy-born midfielder.
Featured Images — Sky Sports (screenshots via YouTube)
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Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers
Emily Sergeant
Morrisons is introducing ‘sensory support boxes’ for autistic and neurodiverse customers shopping in its stores across the UK.
Supermarket shopping isn’t always the most pleasant or manageable of experiences for everyone, especially for those who are autistic or neurodivergent – with bright lights, loud sounds, strong smells, and crowds of people making it a rather overwhelming and overstimulating atmosphere.
This is why Morrisons has decided to collaborate with the National Autistic Society to introduce dedicated ‘Sensory Support Boxes’ at its stores nationwide, as a way to both mark World Autism Acceptance Month, and help autistic and neurodivergent customers have the positive shopping experience they deserve.
These boxes have been carefully-developed in consultation with the National Autistic Society to ensure they include the most helpful items.
A range of toys like fidget balls, spinners, and squish mats can all be found inside the boxes – which will be eventually be available in all 500 Morrisons supermarkets by May – to help encourage calmness and focus.
All that customers wishing to access the items need to do is simply speak to a colleague at the customer service kiosk of their local Morrisons store.
More than one in 100 people are autistic, and there are 700,000 autistic adults and children in the UK.
Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers / Credit: Morrisons
Speaking on the decision to introduce the Sensory Support Boxes into UK stores, Joseph Clark-Bland, who is the Community Manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood.
“We’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, and we look forward to supporting even more customers via our new Sensory Boxes.”
The introduction of the Sensory Support Boxes comes after Morrisons first trialled a ‘Quieter Hour’ in some of its stores back in 2018, before rolling it out nationwide in 2024 due to its success and positive feedback.
Emily Sergeant -
19th January 2021 
