How a ‘mind-bendingly daft’ Goats on Zoom service made a Manc farm famous
Cronkshaw Fold Farm started hiring out goats to Zoom meetings back in April 2020 as a joke. But the service has now raised thousands and kept staff in work.
Zoom meetings have become part and parcel of everyday life during the pandemic.
In lieu of face-to-face contact, millions have turned to video conferencing platforms to host virtual meet-ups – with Joe Public, MPs and even Royal Family members communicating via video link.
But Zoom sessions – regardless of whether they’re for work meetings or social catchups – tend to follow a predictable pattern.
At least one person is impatiently urged to take themselves off mute. Other participants verbally bump into one another at deafening volume. And some bits of the conversation are permanently lost in a garbled, pixelated, blurry vortex.
Sometimes there’s a quiz, too.
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It’s the same thing day in, day out. So it’s no wonder, then, that one farm’s attempts to change the Zoom status quo have gone down so well.
Cronkshaw Fold in Rossendale – around 40 minutes north of Manchester city centre – is home to sheep, chickens and dogs, but it’s their resident goats who have catapulted the farm into the news headlines.
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The farm has been hiring out their goats for Zoom meetings right around the UK – offering some refreshing comic relief from video conferencing cliches in the process.
Cronkshaw Fold Farm
It all started back in April 2020.
Farmer Dot McCarthy decided to pop a message on the website that confirmed Cronkshaw Fold’s goats would be happy to get involved in any video calls moving ahead.
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If anyone wanted to invite a goat onto their next Zoom call, they could pay £5 and staff would make it happen.
But Dot didn’t actually expect people to get in touch.
“It was a joke!” she tells The Manc.
“Bored mates stuck doing home-working had shared stories about the mundanity of video calls so I said they should add a goat and see what their boss does.
“And now, yeah, it’s got a bit out of hand!”
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It definitely has – but in the best possible way.
Cronkshaw Fold’s goats have proven so camera-friendly that they’ve netted the farm over £50,000 – a vital lifeline at a time when doors have been shut to visitors.
The first two members of staff were hired just before the pandemic began, and whilst things looked bleak initially, the Goat Zoom service has successfully kept the duo in work.
Any extra money beyond the payroll will be put towards making the farm more eco-friendly – switching to renewable energy, electric vehicles and greener farming practices for the lowest carbon food production.
Almost one year on from launching, Zoom Goats is still a wild success – with people from all walks of life requesting the company of these furry farm animals for all kinds of reasons; from family breakfasts to butting in on marketing meetings.
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“The pranksters are the best!” says Dot.
“Anyone sneaking a goat in without any pre-explanation. The confusion and mild panic – ‘Is it a troll? No it’s a goat!’ – that ensues is hilarious.
“We’ve had all sorts; stag dos, toddler birthdays, family catch-ups – Gran and Grandad’s reactions are golden.
“We’ve even had meetings where there’s so many people the goat can go unseen… until it bleats in the middle of a speaker’s presentation.”
Anyone hoping to get themselves an interrupting goat can also take their pick from the different personalities on the farm – with a webpage packed with info dedicated to each individual animal.
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“Obviously this service is completely ridiculous, but that’s kind of the point,” says Dot.
“It’s funny because it is so mind-bendingly daft.”
Cronkshaw Fold has also grabbed headlines for running other innovative services involving its animals since lockdown – including virtual farm tours and bee adoption services.
Staff have also run Goat Yoga sessions in the past – where participants can “snuggle some goats at a safe distance from other humans”.
Naturally, with the current rules in place, this service is paused right now. But the farm is looking at potentially bringing back the exercise classes when restrictions are loosened a little later in the year.
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For now at least, Cronkshaw Fold Farm is focused on connecting people with animals via camera.
They’ve introduced bleating to meetings. And it’s tickled Britain pink.
Learn more about Cronkshaw Fold Farm’s Goats on Zoom service on their website.
Feature
Beat-Herder Festival 2026 – the wonderfully weird festival we can’t stop coming back to
Emily Johnson
Another weekend done in the magical, mystical world that is Beat-Herder.
For one weekend every year, a farm in Clitheroe transforms into what the organisers describe as “a place full of beats and barminess” – and honestly, they couldn’t have summed it up any better.
Big enough to keep you discovering something new all weekend, yet small enough that you’ll keep bumping into the same friendly faces, Beat-Herder strikes the balance perfectly.
Every corner has something different going on, every stage has its own personality, and every sound system is absolutely dialled in.
Where else can you go for a swim, get a tattoo, pop into church, visit Paris and dance until sunrise? No, we’re not describing a chaotic stag-do… we’re talking about Beat-Herder.
Every stage deserves a mention, but a few really stood out this year.
Julie’s Barn, a.k.a. ‘Gay Paris’, remains one of the festival’s best-kept secrets. Hidden away in the woods, it’s worth every wrong turn trying to find it.
A glowing dancefloor, disco balls hanging from the trees and a crowd that somehow never seems to leave. We even stumbled across a secret ‘Samurai Breaks SSBB’ set that had the place bouncing all the way through until sunrise.
Credit: The Manc Group
Over at Stumblefunk At The Factory, Breakage delivered one of the sets of the weekend. The bass rattled the roof, the crowd never stopped moving, and the whole place felt like it was about to lift off.
It’s also home to one of Beat-Herder’s many weird little surprises, with hidden missions and the chance to spy on other festival-goers. If you know, you know.
The Garage is another annual favourite. DJs squeezed into the front seat of a car while everyone else danced on the bonnet of old scrapped cars, bouncing to the bass that rattled from White Noise Audio’s soundsystem. It’s those ridiculous little details that make this festival unlike anywhere else.
Then there’s Beat-Herder’s Got Talent, which has become a non-negotiable part of our weekend. The winner earns a slot on the main stage, so every act gives it everything. This year’s line-up featured everything from incredible harmonica performances and live bands to rap duos.
But one contestant completely stole the show.
She walked on stage, admitted she wasn’t sure her talent was quite as impressive as everyone else’s, and the crowd fell silent. No instrument. No backing track. You could hear a pin drop. What on earth was this contestant about to do? And then she proceeded to fit her entire fist in her mouth.
If that doesn’t sum up Beat-Herder, we’re not sure what does. The wonderful woman didn’t win the contest unfortunately, but let’s hope she can get booked for next year, ey?
One of this year’s new additions was The Dub Tub, which quickly became one of our favourite discoveries. Artists like Woody Cook swapped high-energy sets for slower, dub-inspired sessions, creating the perfect place to reset before diving back into the madness.
Oh, and of course, in true Beat-Herder fashion, the DJs were performing in a bathtub, of course.
And speaking of madness… all the classics are still there. The famous tunnel leading to hidden stages, the weird and wonderful walkabout performers, the random discoveries you’ll never find on a map, the hidden swimming pool, fancy dress costumes, and the constant feeling that you’re about to stumble across something completely unexpected.
Massive credit has to go to everyone behind the scenes. From the organisers to the volunteers and crew, everything runs incredibly smoothly, despite how wonderfully chaotic it all feels. Beat-Herder, you’ve done it again; roll on 2027.
Meet the team that reimagined The Horse and Jockey into a gastropub masterpiece
Lydia Mastrolonardo
The Horse and Jockey is a historic neighbourhood pub that has forever been a cornerstone in the heart of Chorlton, with its iconic Tudor exterior and outdoor seating looking out onto The Green.
Since the team behind the well-known and loved The Black Friar and Leo + Roobs in Salford, headed by Managing Director Neil Burke and Executive Chef Ben Chaplin, reopened the pub in October 2025, we have since seen some significant changes.
Positioning themselves as Chorlton’s first-ever proper gastropub, they’ve expertly balanced maintaining the pub’s character and restoring the cosy indoors while catering for Manc foodies, with an ever-evolving menu consisting of fresh local produce as well as a wide selection of Joseph Holt award-winning beers.
Credit: Bigger Boat Hospitality
We’re not the only ones who have noticed the hard work these two have put in – the transformation has led to the Horse and Jockey being crowned as one of the best local boozers at the Pub and Bar Awards.
Today, we had a chance to talk with Ben, who is the mastermind behind their delicious dishes and makes it all possible…
For anyone who doesn’t know you, give us a little bit of background on your career as a chef thus far?
“I started in the kitchen when I was 15 and worked my way up through different kitchens. Ended up working for Aiden Byrne, who remains the youngest person ever to achieve a Michelin star at 22. I worked for him for about nine years, ran one of his pubs for him and helped develop Manchester House.”
“I then went off and worked as head chef at Australasia for two years and 20 Stories for another three years before meeting Neil. Together we opened The Black Friar in 2021, Leo + Roobs in 2024, now the Horse and Jockey and are 100% looking for more venues.”
How would you sum up the Manc food scene at the minute?
“Very diverse. Within the industry side of it, it’s difficult with a lot going on with VAT and wages, but there are some great venues doing some great food even just in Chorlton alone, and there is a lot of choice – I actually think it rivals London.”
This has become a staple of their annual calendar of events. See more from this year’s edition HERE.
We already know you’ve worked wonders bringing The Black Friar back to life and taking it beyond just a pub – what lessons have you taken from that experience to the Horse and Jockey?
“I think not just the Horse and Jockey but one of our values as a company for Bigger Boat is we are ‘yes people.’ So trying new things and not just saying no to something because we don’t want to do it, saying yes first and trying to find a way to achieve it.”
“It’s something that we don’t just do here, but we do it at the cafe, The Black Friar, and we’re going to do it going forward, opening more and more places.”
If you could describe how the approach is different between the two venues, what would you say?
“The spaces in The Black Friar allow us to do a lot more events; we obviously have a bigger outdoor area, so that leads to us being able to sell different areas for different events. We don’t have that as much here, and this is more of a neighbourhood, local pub, serving gastro-style food.
“The Black Friar we can go from events to weddings pretty seamlessly – we do a lot more there as there’s space for it and even more to come.”
They’ve even started doing a picnic basket offer. (Credit: The Manc Eats)
What is your favourite dish on the menu?
“We change the menu so often here (the Horse and Jockey) following the seasons, often changing a dish a week. However, right now my favourite is probably our lamb rump with a red pepper and harissa hummus with a hazelnut and sesame seed dhukka.”
And if you could sum up the food in three words, what would they be?
“Evolving, tasty and bold.”
These two truly know what they’re doing with these restorations, and we can’t wait to experience what else they take over in the future.
Don’t believe us? Go on down and try it for yourself.
You can read our full review of the food and drink from when they first reopened the gorgeous suburban, village-style spot down below.