The UK’s leading supermarket chains have jumped to Aldi’s defence in the viral caterpillar cake war over this past weekend.
In case you missed it, which would be a pretty impressive feat at this point, it was announced last Thursday that Marks & Spencer had decided to launch legal action against Aldi over its iconic Colin the Caterpillar cake, claiming that the budget supermarket’s own larvae dessert – Cuthbert the Caterpillar – is too similar, infringes its trademark and should be removed from shelves.
A spokesperson for M&S said: “Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.
“We want to protect Colin and our reputation for freshness, quality, innovation and value”.
As you would expect, Aldi then decided to bring out the big guns on social media in response, by launching a #FreeCuthbert hashtag and marketing campaign on Friday.
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It spoke out in defence of its own caterpillar cake in a series of amusing tweets that mercilessly mocked its rival, before the British public typically chipped in to take matters into their own hands and turn it into the full-blown cake war it’s now become.
And now a number of other major supermarkets have waded in too.
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This is not just any court case, this is… #FreeCuthbert
We all know that several major supermarkets also have their own versions of a caterpillar cake – including Sainsbury’s’ Wiggles the Caterpillar, Tesco’s Curly the Caterpillar, and Asda’s Clyde the Caterpillar – but despite this, M&S has stated that Aldi’s Cuthbert is too similar to Colin, and that the dessert “rides on the coat-tails” of the retailer’s reputation.
Determined not to be out on the battlefield alone, Aldi then decided to recruit the support of its fellow caterpillar cake competitions.
“Cecil, Wiggles, Curly, Clyde. We got you. #FreeCuthbert” Aldi said on Twitter.
Even though Aldi made sure to tag its rivals in the tweet, Waitrose was the only one of them to directly respond to being dragged into the argument by admitting that “Cecil is watching from the sidelines”.
The supermarkets seemingly left out of the conversation had a lot more to say though.
Morrison’s responded to Aldi’s tweet saying: “When you find out your friends have a group chat without you #whataboutMorris”, with Coop then echoing the same sentiment in response to Morrison’s adding: “We feel your pain, it’s the 2nd time we’ve been left off the invite list.
“We call for co-operation for all caterpillars. #FreeCuthbert“.
Iceland – which had successfully managed to stay out of the firing line up until it decided to join in and take Aldi’s side on the matter – also took to Twitter to say: “Just wait till they see our ‘Colleen the Butterfly’ cake #FreeCuthbert“.
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And the Irish arm of fellow budget supermarket chain Lidl also posted a hilarious snapshot of their “legal team’s search history”.
Just wait till they see our 'Colleen the Butterfly' cake 🦋 👀 #FreeCuthbert
When will all this mayhem be resolved then? Honestly, we have no idea.
It’s said that if M&S’s intellectual property claim to the High Court ends up being successful, that Aldi will need remove Cuthbert from supermarket shelves right across the UK and refrain from selling any similar products in the future.
For now though, at least we have the endless raft of memes and supermarket responses to entertain us.
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IKEA is hosting a massive pyjama day with free breakfasts and £15 discounts this weekend
Emily Sergeant
IKEA is hosting a massive pyjama day at stores across the UK this weekend, and it sounds like the perfect excuse for a lazy day.
Don’t you just wish it was socially acceptable to wear your pyjamas in public sometimes?
Well now you can actually get away with it for once, as Swedish furniture retailer IKEA is hosting one of the most unique shopping experiences there is this weekend, and is inviting customers to ditch their daywear and don their favourite PJs instead.
Promising to be “a fun day out for all the family”, IKEA’s Pyjama Day is the perfect opportunity to shop for all your home needs in the most comfortable attire imaginable.
IKEA is hosting a massive pyjama day this weekend / Credit: IKEA
In a move that’s sure to be a bit of a dream come true for lazy Mancs, all late risers and loungewear lovers can get themselves down to either the Ashton or Warrington IKEA stores to make the most of all the cosy action.
Anyone signed up to be an ‘IKEA Family’ member who visits their local store wearing pyjamas this weekend can help themselves to a free breakfast of either a small cooked Full English or a breakfast roll, with veggie and vegan options available, or any children’s breakfast for those under 16.
That’s not all either, as pyjama-clad shoppers will also be able to snag an exclusive £15 discount when they spend £50 or more in-store on the same day.
If all of that wasn’t enough to get you down there as it is, there’s also set to be a special visit from BJÖRN bear in the restaurant for little ones, as well as loads of other free events in stores nationwide to get yourselves stuck into.
To bag your free breakfast and £15 discount, you just need to become an ‘IKEA Family’ member first by signing up for free on the IKEA website to unlock access to a range of exclusive deals and benefits, as well as up to 20% off on IKEA ‘Sleep Essentials’ until Monday 30 September.
To turn up in your PJs though? That’s open to all.
IKEA Pyjama Day is taking place at stores nationwide this Saturday 7 September, and you can find out more on the IKEA website here.
Featured Image – IKEA
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Costa, Greggs, and more unveil 2024 autumn menus full of new toasties, cakes, and seasonal drinks
Emily Sergeant
Tasty toasties, cakes, seasonal drinks, and more all feature on the new 2024 autumn menus at a handful of popular high street coffee shop chains.
As summer draws to a close and the colder months edge closer, it’s not uncommon the high street’s best-loved coffee shop chains to unveil their limited-edition autumn menus around this time to help get us in the spirit.
Thankfully, Costa, Greggs, Starbucks, and Pret have all delivered so far.
Chicken and chorizo paninis, hog roast toasties, salt beef baguettes, salted caramel chocolate cakes, stem ginger cookies, and pumpkin spice doughnuts are just a selection of the mouthwatering foodie treats forming part of the new seasonal menus that you’ll soon be able to tuck into at each of the chains.
And of course, what would autumn be without pumpkin spice lattes? The cult-classic drink is now on the menu in both hot and cold format at Greggs, Pret, and its original home, Starbucks.
Costa, Greggs, and more have unveiled their new autumn menus for 2024 / Credit: Costa
Over at Costa, there’s a wide range of new items having been added to the lineup for the next couple of months, with some of the highlights being the Brie, Bacon, and Chilli Jam Panini, the Chilli Beef and Cheddar Toastie, a Sticky Pecan Mini Loaf, and a spooky iced gingerbread ghost biscuit, perfect for little ones or as a sweet snack.
Alongside the newbies, Costa’s fan-favourite Hog Roast Toastie, Roast Chicken and Bacon Sandwich, and Chocolate and Salted Caramel Cake will also be returning, as will the massively-popular Maple Hazel drinks range.
At Greggs, there’s a stunning selection of pumpkin spice treats to choose from, including the Pumpkin Spice Doughnut and classic Pumpkin Spice Latte, as well as other seasonal hot drinks like the Orange Mocha and Orange Hot Chocolate, and the much-loved Salted Caramel Latte, while when it comes to savoury options, there’s a new Mexican Bean and Spicy Cheese Flatbread, and an All-Day Breakfast Baguette to see you through the day.
The limited-edition menus are full of tasty toasties, sweet treats, and seasonal drinks / Credit: Pret | Greggs
Pret has also joined the pumpkin spice and salted caramel bandwagon for another year, with both lattes returning yet again, but some of the stand-out new additions to its menu include the Mushroom Florentine Toastie, the Beef & Horseradish Baguette, the Cinnamon Crown, and Spiced Apple & Pecan Muffin.
Starbucks is yet to fully unveil its new autumn menu, but is expected to do so very soon so make sure to keep your eyes peeled.
However, what we do know is that the original Pumpkin Spice Latte is already back in all its glory.
Greggs and Pret’s new autumn menus are now available to tuck into for a limited time only, while Costa’s launches nationwide this Thursday (5 September), and Starbucks will be in due course.