The first NFT-focussed integrated agency has officially launched in Manchester.
Anna and Alex Moss, directors and co-founders of digital marketing agency FireCask, have joined forces with two co-founders in the crypto space – Alexander Golombeck and Sheraz Ashiq – to unveil NFTU: A company specialising in collaboration, production, marketing and tools within the NFT (non-fungible tokens) industry.
The self-professed goal of the company is to build a bridge between the digital and traditional word of arts through accessibility, education, trust and creativity, and ‘help facilitate NFT adoption to the masses’.
NFTU has already secured a number of high-profile clients – including an NFT artist who will be handling the world’s first ‘utility token’ drop.
NFTU also has also recruited several big names to its Board of Directors, including music producer Eddie Kramer (who’s worked with Jimi Hendrix, The Rolling Stones, Eric Clapton, David Bowie, Bad Company and The Beatles) and media creative Tim Searle (2DTV, Baby Cow Animation with Steve Coogan and Henry Normal, Tiger Aspect Productions, Beano Studios, CBBC, Aardman Animations).
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The NFTU board also stars Nunan and Cartwright – a three generational family of independent artists – and Selena Støback, a Social Impact Director with a wealth of experience supporting civil society, NGOs and NFPs.
Also on the company board is Adam Malach – Head of Cyber Security Advisory at The Post Office and a results-driven professional experienced in InfoSec assurance, vulnerability management, operations, incident response, network security and compliance.
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Co-Founder & CMO Anna Moss said: “This is such a new and exciting industry to be a part of and I am looking forward to working with new and established artists to help them reach new audiences.
“I love the idea of working with traditional artists and helping guide them through the world of NFTs as well as working with those who are already established.”
Fellow Co-Founder Alex Moss added: “The NFT space is an interesting and crazy place to be. Navigating the ecosystem and discovering the curations you need is becoming increasingly more complex in a metaverse that is already complicated to begin with.
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“NFTU is going to help true creatives produce and collaborate on NFTs that will stand the test of time. We’re already excited about some of the collaborations we have in production at the moment and can’t wait for them to drop.”
Fellow Co-Founder Alexander Golombeck said: “NFTs merge trust and creativity in a seamless way; and have the opportunity to make the concept of ownership more transparent and equitable.
“At NFTU we aim to bring together ideas from all over the world – to produce and market NFTs that create and hold both financial and cultural value.”
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Premier League agrees new spending cap after ‘majority of clubs’ vote in favour
Danny Jones
The Premier League has reached an agreement in principle on a new spending cap for all teams as the English top flight looks to replace the current Profitability and Sustainability Rules (PSR).
Set to be installed from the 2025/26 season onwards once fully ratified, revised spending limits will placed on teams in the first division, the number for which will be calculated in relation to a multiple of the money earned in prize money and TV rights by the lowest-earning club in the Premier League.
If approved at the AGM (annual general meeting) this June, the new model will replace the existing PSR system under which multiple clubs have broken FFP and been charged with other breaches over recent years, with Everton and Nottingham Forest having already been deducted points this season.
Although 16 of the 20 Premier League clubs reportedly agreed to the newly proposed regulations, four clubs were not in favour, with Manchester City, Man United and Aston Villa all said to have voted against the decision, while Chelsea chose to abstain.
The new max-spending model is being referred to as ‘anchoring’ or ‘tethering’, which will take into account total amounts spent on buying players, weekly wages, agents’ fees and more.
If successful following a final vote in June and brought through the season after next, the aim is to curb the increasing financial gap between the top and bottom of the table by preventing things like big sponsorships which may otherwise see clubs assert massive spending power during transfer windows.
According to the Independent, cost controls will now “limit club expenditure on salaries, signing and fees to 85 per cent of total revenue” for those not competing in European competitions.
This comes after Premier League teams previously the latest UEFA rules that will see those playing in the likes of the Champions, Europa and Conference League only allowed to spend 70% of that revenue, given the added financial uplift from qualifying for these tournaments.
While 16 yeas were enough to see the initial vote move forward, it will only require 14 out of 20 clubs to agree to the rule change in June for the motion to be fully passed.
A Professional Footballers’ Association (PFA) spokesperson said: “We will obviously wait to see further details of these specific proposals, but we have always been clear that we would oppose any measure that would place a ‘hard’ cap on player wages.
“There is an established process in place to ensure that proposals like this, which would directly impact our members, have to be properly consulted on.”
Featured Images — SonoGrazy (via Wikimedia Commons)
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2024 Manchester Marathon raises £29 million for local economy and over £3.7m for charity
Danny Jones
Just under a fortnight on from the 2024 Manchester Marathon and the numbers are finally, with the annual race generating nearly £30 million for the local economy and raising over £3.7m for charity.
This year’s Adidas Manchester Marathon saw record numbers of runners and spectators as over 30,000 took part in the popular race, up by roughly 6,000 from 2023, and more than 125k turned up to line the streets of Greater Manchester.
As a result, these huge crowds spent upwards of £29.2 million at business around the city centre and around the 10 boroughs last weekend, serving as one of the most significant contributions to the local economy on the annual calendar.
Not only was this an approximately £8m increase on last year’s tally but, most importantly, a sizeable chunk of that went straight into both regional and national charities.
Beyond the boost to local vendors, the hospitality sector and retail businesses, over £3.7 million were allocated to charities such as Alzheimer’s Charity, Cancer Research UK, British Heart Foundation and The Christie.
Over £32,000 was also raised for the Trafford Active Fund, with £1 from every paid entry to the Adidas Manchester Marathon and Manchester Half donated directly to the initiative that benefits local sports clubs and organisations through Trafford Council.
Better still, with City of Trees selected as the chosen ‘Green Runner’ charity, the eco-friendly drive saw roughly 7% of participants opt out of receiving either a finisher t-shirt, medal or both.
The money saved in production goes towards maintaining woodlands and wildlife across Greater Manchester.
This year’s Manchester Marathon also helped produce some of the highest number of passengers on public transport in the city’s history, with a over 175,000 journeys made on Metrolink alone – the highest number of journeys ever recorded on a single day.
This was a 20% increaseon 2023’s race day (145k), spotlighting how the event continues to be more environmentally conscious as years go by.
With the 2025 adidas Manchester Marathon confirmed to be taking place on Sunday, 27 April next year – and over 12,000 places already sold – the city can already look forward to reaping the economic and social benefits of hosting one of Europe’s largest, flattest, friendliest and most-loved marathons.