Picking a name for your newborn bundle of joy is no easy task, but new research has revealed that some monikers are seemingly falling off the grid.
Every year in August, the Office for National Statistics (ONS) releases the official list of the most popular baby names from the year prior, but ahead of that, new analysis by My Nametags has revealed the top 50 “most endangered” names that could soon fade into the mist.
The research has also highlighted some of the names which are taking centre stage.
The leading name tag company – which looked at around 1.5 million names over a ten-year period – found that the names Gemma and Kieran were most at risk of dying out, having declined by more than 65% over the last decade.
Apparently, only 36 babies were given the name Gemma in 2020, and none so far this year.
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The names Rebecca (-59%), Lauren (-57%), Matthew (-43%) and Ryan (-43%) are also said to be in a severe decline.
My Nametags
So, what have those names been replaced with, then?
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Research shows that in recent years, parents have named their babies after popular TV characters or have taken inspiration from unusual and unique celebrity names, with My Nametags suggesting this is because we’re surrounded by all different types of popular culture.
For instance, the use of the name Aria (+597%) – thought to be inspired by characters from the popular TV shows Pretty Little Liars and Game of Thrones – has skyrocketed in recent years, with other names rising to the top including Harper (+317%), Mila (+261%), and Penny (+201%), which are inspired by the daughter of Victoria and David Beckham, actress Mila Kunis and Penny Hofstadter (the lead character in the long-running sitcom The Big Bang Theory).
Another trend on the up is the use of nicknames as given names, which has been increasing over the past few years.
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Monikers such as Albie (+282%), Bertie (+143%), Teddy (+211%), Belle (+95%), and Ronnie (+81%) all make the top 50 fastest growing names ahead of their traditional counterparts Albert, Theodore, Isabel, and Ronald.
My Nametags also revealed an increase in nostalgic, ‘old-fashioned’ names, with Mabel (+84%), Flora (+91%), Florence (+84%), Rupert (+205%), and Arthur (+104%) among titles that have experienced significant growth during the past 10 years and join the list of the top 50 fastest growing names.
You can read the lists in full via the My Nametags website here.
Featured Image – Unsplash
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Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers
Emily Sergeant
Morrisons is introducing ‘sensory support boxes’ for autistic and neurodiverse customers shopping in its stores across the UK.
Supermarket shopping isn’t always the most pleasant or manageable of experiences for everyone, especially for those who are autistic or neurodivergent – with bright lights, loud sounds, strong smells, and crowds of people making it a rather overwhelming and overstimulating atmosphere.
This is why Morrisons has decided to collaborate with the National Autistic Society to introduce dedicated ‘Sensory Support Boxes’ at its stores nationwide, as a way to both mark World Autism Acceptance Month, and help autistic and neurodivergent customers have the positive shopping experience they deserve.
These boxes have been carefully-developed in consultation with the National Autistic Society to ensure they include the most helpful items.
A range of toys like fidget balls, spinners, and squish mats can all be found inside the boxes – which will be eventually be available in all 500 Morrisons supermarkets by May – to help encourage calmness and focus.
All that customers wishing to access the items need to do is simply speak to a colleague at the customer service kiosk of their local Morrisons store.
More than one in 100 people are autistic, and there are 700,000 autistic adults and children in the UK.
Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers / Credit: Morrisons
Speaking on the decision to introduce the Sensory Support Boxes into UK stores, Joseph Clark-Bland, who is the Community Manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood.
“We’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, and we look forward to supporting even more customers via our new Sensory Boxes.”
The introduction of the Sensory Support Boxes comes after Morrisons first trialled a ‘Quieter Hour’ in some of its stores back in 2018, before rolling it out nationwide in 2024 due to its success and positive feedback.
Featured Image – Morrisons
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Greater Manchester cinemas to screen family-favourite films for just £2.50 this spring
Emily Sergeant
Greater Manchester cinemas will be screening family-favourite films, and some new releases, all throughout this upcoming spring holidays.
The best bit? Prices start from a massively-affordable £2.50 a ticket.
With Easter right around the corner, and schools across Greater Manchester set to be on their spring holidays in a couple of weeks time, parents and carers will likely be looking for ways to keep the kids entertained while schools are out.
But now it’s time to take care of those film lovers… and also those keen to plan budget-friendly events that also take into account the classic Manchester April showers.
Cinema chain Vue has announced its lineup of family blockbusters showing at venues across Greater Manchester this spring – including Printworks, Lowry, Bolton, Altrincham, and Bury.
Arriving in time for the school holidays, A Minecraft Movie welcomes fans to their favourite cubic wonderland, while the whole family can instead transport themselves into Disney’s reimagining of the 1937 classic Snow White if they’d prefer.
Also returning to the big screen are childhood classics like Wallace & Gromit: Curse of The Were-Rabbit, 20 years after its original release, and the beloved Babe, to celebrate the film’s 30th anniversary.
Greater Manchester cinemas will be screening family-favourite films for just £2.50 this spring / Credit: Disney | Aardman Animations
And as part of Vue’s ‘Mighty Mornings’ offering, film fans can enjoy pre-releases of family-friendly flicks like Sonic the Hedgehog 3 and Moana 2 every day throughout half term, all from just £2.49 per ticket when booked online.
“A trip to Vue this Easter break is the perfect opportunity for families to immerse themselves in the magic of their favourite big screen characters,” commented Rob Lea, who is the Head of Screen Content at Vue UK & Ireland.
Emily Sergeant -
18th May 2021 
