The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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UK’s best and worst parcel delivery companies named following new research
Emily Sergeant
Some eye-opening new research has revealed the best and worst parcel delivery companies in the UK ahead of Christmas.
With the festive season fast approaching and many already in the process of Christmas shopping, Citizens Advice has released its annual parcel league tables, ranking the UK’s five major delivery companies in order from best to worst based on their overall performance.
From chasing missing parcels, and battling arduous complaints systems, to even having accessibility requests ignored, Citizens Advice found through its latest research that more than a third (37%) faced issues with their most recent delivery – which works out to roughly around 15 million people, a new record.
The research – which was carried out in a ‘snapshot’ one-month period – reveals that the rate of parcel problems remains at the highest levels seen in half a decade.
Now in its fifth year, the charity’s league table looks at the top five delivery companies by parcel volume and measures their performance against criteria to determine who is the best.
The criteria each company is measured against includes customer service, delivery problems, and how well they meet accessibility needs, such as people needing louder knocking or longer to answer the door.
This year’s parcel league table shows Royal Mail scored the highest with 3.25 out of five stars overall, while Yodel slips to the bottom with just two out of five stars.
UK’s top 5 parcel delivery companies
Royal Mail – 3.25 out of 5 stars
Amazon Logistics – 3 out of 5 stars
DPD – 2.5 out of 5 stars
Evri – 2.5 out of 5 stars
Yodel – 2 out of 5 stars
Citizens Advice found through its new research that accessibility was the worst performing area overall, and this is despite Ofcom’s new condition requiring firms to give disabled consumers the opportunity to report their accessibility needs.
There was also customer service failures, with almost half (47%) of the people who had a problem with their initial delivery going on to have further issues trying to resolve the problem.
Research found that the most common problems customers faced with their last delivery include the driver leaving before they had time to get to the door (29%), their parcel being left in an insecure location (24%), and parcels arriving late (24%).
The UK’s best and worst parcel delivery companies have been named / Credit: Evri (Press Picture)
“Ofcom has passed the parcel of responsibility for long enough,” commented Dame Clare Moriarty, who is the Chief Executive of Citizens Advice.
“We’ve been doing the work of the regulator for five years now by holding parcel companies to account and speaking up for consumers who are bearing the brunt of persistently poor service.
“Our league table has tracked parcel problems from warehouse to doorstep. We continue to see millions of people chasing lost parcels, having their accessibility needs ignored and hitting a brick wall when they try to complain.
“The question now is whether the regulator will take tougher action to improve the parcel market once and for all.”
Featured Image – Amazon (Press Picture)
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Tesco unveils Britain’s favourite Christmas meal deal – is yours on here?
Thomas Melia
Supermarket giant Tesco has announced brand-new data revealing Britain’s favourite Christmas meal deals.
But has yours made the cut?
Of course, Christmas is famed for its food, especially the Christmas dinner, but nowadays, the days leading up to the big day have also become filled with foodie feasts, and nothing proves this more than the popularity of the Christmas meal deal – something which Tesco, arguably, knows how to do better than anyone else.
Tesco has been actively tracking the nation’s everyday eating trends all year long, and now that the festive season’s here, shoppers favourite Christmas meal deals have been announced.
It seems meal deal lovers are eager to get into the Christmas spirit, with the best-selling main being the Tesco Turkey and Trimmings Sandwich.
Tesco has unveiled Britain’s favourite festive meal deal / Credit: Tesco plc | The Manc Group
This roast dinner-inspiredbutty has been purchased over 2.5 million times between October and December 2024, and it was so popular, in fact, that it was chosen almost three times as often as this year’s runner up – Tesco Jingle Brie Sandwich.
To pair with this much-loved sandwich is the classic Mccoy’s Flame Grilled Steak Crisps, which are championing the snack category overtaking last year’s champion, Egg Protein Pot, which finished third this year.
And if you’re wondering what beverage Brits are pairing with their lunchtime combinations, it’s none other than Coca-Cola 500ml.
This will come as no surprise to any avid meal deal fans, as this drink has worn the crown as the nation’s favourite drink, not just during Christmas but the whole of 2024 itself.
Tesco top 10 festive meal deal mains (October – December 2024)
1.
Tesco Turkey & Trimmings Sandwich
2.
Tesco Jingle Brie Sandwich
3.
Tesco Yuletide Half ‘N’ Half Sandwich
4.
Tesco Christmas Wrapped Up
5.
Tesco Festive Chicken & Trimmings Sub
6.
Tesco Ho-Ho-Hog Wrap
7.
The Gym Kitchen Chicken Bacon & Stuffing Sandwich
8.
Tesco Cracking Currywurst Sub
9.
Tesco Finest Festive Chicken & Bacon with Gravy Mayonnaise Dip
“Turkey isn’t just for the big day, our customers love bringing festive flavours to their lunchtimes even as early as October,” commented Sarah Bryer, who is the Product Development Manager for Tesco Meal Deal.
“With the crowd-pleasing Turkey and Trimmings Sandwich back again, this year’s line-up of Meal Deal mains has something to suit both traditionalists and those looking for something new with the addition of our Honey Ham, Red Leicester and Festive Chutney Sandwich, Finest Brie and Bacon Brioche Bagel, and Tesco Plant Chef Festive Feast Wrap.“
Emily Sergeant -
11th November 2021 
