The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
Trending
Manchester City reportedly set to snap up Serie A star this summer
Danny Jones
Manchester City are reportedly set to make a Serie A star one of their first key signings in the summer transfer window, as links to Tijjani Reijnders seem to be gaining even more traction.
After domestic disappointment not only in the league this season but following defeat in the FA Cup this past weekend, Man City look to end the 24/25 campaign trophyless for the first time since 2017, unless they can lift the Club World Cup in July.
Manager Pep Guardiola has already been quizzed on whether the club needs a rebuild, and although he was steadfast in defending his last nine years of success, many supporters have been arguing similarly.
With that in mind, City’s recruitment already looks to be underway as several key first-team figures, namely Kevin De Bruyne, are set to be replaced, and Reijnders is said to be their first target.
🔵⚪️ As told on 14th April, Manchester City decided for Tijjani Reijnders long time ago… City officials knows Reijnders current preference for the Skyblues and has already explored personal terms conditions to make it happen. #MilanAC ⏳ More details Monday @SkySportCH ⤵️ #MCIhttps://t.co/gOdF8AdJYGpic.twitter.com/4I8KFXBStu
According to multiple sources, the AC Milan midfielder had been eyed up by Man City months ago and despite a plethora of teams around Europe keen on signing him, Reijnders’ preference is thought to be East Manchester.
The dynamic Dutchman has been one of the Rossoneri’s best players this season, registering 15 goals and five assists from central midfield, more than anyone in Serie A and one of the best strike rates from a non-forward across Europe.
At 26, the Eredivisie product is now one of the most attractive prospects around and entering his so-called prime years, making him potentially the perfect replacement in the middle of the park with the Blues’ biggest and most consistently creative outlet, De Bruyne, set to leave after a decade.
There may be very few playmakers as brilliant as the Belgian, but getting a talent as highly-rated as Reijnders at this moment in his career could be a big coup for City.
Price tag-wise, it’s been suggested that the Italian club would want around €80 million (approx £67.4m) to secure his services.
If you haven’t seen him play before, here are a few of his highlights from this season.
Like the look of him?
With Sky Sports journalist Sacha Tavolieri insisting that it would be Reijnders’ “dream” to play under Pep, it could merely be a case of Man City making Milan an attractive enough offer.
However, with Spanish giants Real Madrid also said to be monitoring his situation, it’s unlikely they’ll get a free run at him.
What do you reckon: would you like to see him at the Etihad?
Also, whilst you’re here, who do you think City need to hang on to this summer, and which squad members do you think they can afford to offload?
All the free things you can get with a Great Manchester Run finisher’s medal this year
Danny Jones
What’s the best part about doing the Great Manchester Run, we hear you ask? All the freebies, of course. You’ll be glad to hear there are more free things than ever for finishers this year.
More than 35,000 runners are set to take on the challenge, be it the half marathon or the 10k, and we firmly believe every single one of these legends should be entitled to as much free stuff as possible.
If it were up to us, they wouldn’t pay for anything all day, but hey, we make don’t make the rules.
So yeah, without further ado, here are all the freebies you can get for taking part in the Great Manchester 2025.
Free stuff and offers for Great Manchester Runners to cop in 2025
Without further ado, here are a tonne of freebies, discounts and deals you can grab by simply flashing your finisher’s medals:
Credit: The Manc/Supplied
Dishoom –Complimentary 330ml Kingfisher/Kingfisher Zero (0.0%) for anyone with anyone dining with a finisher’s medal.
Blacklock –Free glass of fizz on us with your medal.
Maray – Free glass of fizz/pint (or non-alcoholic beer/soft) for anyone with a medal who is dining on Sunday
Electric Shuffle – Free house wine, prosecco or pint for anyone with a 2025 medal.
Salon Madre – 2-4-1 margaritas all day Sunday for anyone with a race medal.
Suki Suki – Free bao bun for anyone with a medal.
Refuge/Kimpton Clocktower Hotel – 100 free pints of Manchester Union Beer (first come, first served)
Hello Oriental – Discounted soft serve ice cream, plus a free beer or soft drink with any meal for all finishers
The Shack – Flash your medal to claim a free glass of Prosecco or beer, plus parties with medals get 20% off their food bill.
Dough Religion (House of Social) – half price slice at Manchester Jazz Festival on Sunday
Emily Sergeant -
11th November 2021 
