The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Manchester United youth captain Rhys Bennett delivers moving mental health message
Danny Jones
Manchester United academy player and youth team captain Rhys Bennett is being applauded for giving an inspirational interview following the death of his father, sharing a moving and important message about mental health awareness.
Just a disclaimer, while the sit-down with Sky Sports News is deeply touching, it does touch on some triggering subjects, such as suicide.
If you missed the tragic news last year, Rhys’ dad, David, sadly took his own life back in October after battling with depression, with his 22-year-old son speaking to the media back this past December and urging people to “just reach out“.
Since then, further clips from the candid and tearjerking chat haves surfaced online once again, and some are seeing them for the first time, with Bennett once again being met with praise for tackling the subject with bravery and sensitivity.
The Denton-born defender didn’t hesitate in insisting that he wouldn’t be where he is without his parents and David, in particular, but said that opening up and talking to people, as well as getting back into regular routines like eating and sleeping right helped him recover through the grieving process.
He went on to add that he believes “people don’t realise just how appreciated they are” and that the simple act of asking if someone is ok or how they are doing can make a huge difference.
Dubbing it a “permanent solution to a temporary problem”, he also urged those to remember to check in people they love regularly, i.e. not just wait for when they think something might be wrong.
Like anything, being pro-active and preventitive measures are just important in the ongoing mental health crisis that effects millions across the UK alone, with men, specifically, dying from suicide are a higher rate than females.
Bennett, of course, is not the only sports personality to have raised issues around wellbeing of late; not even locally, either, as Stopfordian Nathan Aspinall also called on the Professional Darts Players Association to offer better mental health service – citing “at least two of three people” who need help.
The Denton-born defender has been labelled as “wise beyond his years” and it being apparent why he has been chosen to lead the likes of under 18s and U21s.
Bennett finished up last season at Fleetwood Town after spending his previous loan spell at local side Stockport County, but has since returned to the academy setup back at Carrington.
You can see his full interview with Sky Sports HERE, and to echo the same sentiment we can’t stress enough how much a problem shared is a problem halved.
If you’re struggling with your mental health, you can call the NHS via 111, speak to your GP, use helplines such as the Samaritans on 116 123, as well as find other services via Manchester City Council.
You can contact other charities like Manchester Mind and Andy’s Man Club, or get in touch with Greater Manchester Talking Therapies online. As always, in case of emergencies, please dial 999 immediately.
There is so much help for you out there. For instance, if you need some want an outlet to free up some headspace whilst meeting new like-minded people and getting some fresh air, there’s plenty of groups all over Greater Manchester.
You'd be surprised how much good a walk and having a chat with a friend can do. 🥾❤️
Manchester City announced signing of top Premier League defender Marc Guehi
Danny Jones
It looks like they’ve finally got a done deal: Manchester City have finally announced the transfer of highly sought-after defender Marc Guehi.
Man City reached an agreement with Crystal Palace to sign the increasingly established Three Lions star after emerging as a suitor in recent weeks.
Pep Guardiola’s pursuit of the impressive Premier League centre-back ramped up earlier this month, as it became apparent that they were hoping to hijack Liverpool’s prospective move for Guehi.
The Ivory Coast-born England international looked all set to arrive at Anfield back in the summer, but the deal never materialised, and now rivals City have sealed his signature instead.
Finally confirmed and fully announced on Monday, 19 January, Palace and Man City are said to have reached an agreement in principle for a base fee of approximately £20 million.
However, rumoured add-ons are thought take that total closer to £30m; either way, it’s fair to say that it’s an absolute bargain for a player of his quality.
On the other hand, the acquisition will also see Man City’s total spending reach roughly half a billion pounds over the past year alone. Staggering sums for any sporting outfit.
Not that his former London team will mind one bit, of course, as it became increasingly clear that Guehi would be leaving eventually; manager Oliver Glasner – who also seems set to depart at the end of his contract – even addressed the sale ahead of completion in a recent press conference.
Guehi will wear the number 15 shirt for Man City and has penned a deal until 2031.
With Man City currently facing multiple absences, particularly in their backline with both Josko Gvardiol and Ruben Dias out injured, Guehi’s arrival is no doubt a welcome one.
Although many debated whether or not Pep needed to sign another centre-half, especially with two promising youth players returning from loan, supporters will nevertheless be glad to have snatched him from the clutches of Liverpool.
Over in the women’s team, they’ve also brought in a new member of the squad who could help spur on their title charge.
Can you see any more deals being down befor the end of the window?
Emily Sergeant -
11th November 2021 
