The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Jack Grealish dedicates first league goal in 16 months to late brother on anniversary of his death
Danny Jones
Manchester City star Jack Grealish held back the tears following his first Premier League goal in more than 16 months, but not in relief after breaking the duck, because it came on a very emotional day for him and his family.
The Man City and England midfielder opened the scoring in the Blues’ 2-0 win against Leicester City on Wednesday night, bringing an end to his goal drought after a total of 473 days.
But what made it even more special is that the game happened to coincide with the anniversary of his late brother Keelan’s death.
Speaking in his post-match interview after picking up the man of the match award, Grealish was in a noticeably quieter mood than his usual charismatic self before revealing that the day marked the 25th anniversary of his younger sibling’s death.
Jack Grealish dedicates his goal to his late brother on the 25th anniversary of his death ❤️ pic.twitter.com/u3toaqZSuR
— Sky Sports Premier League (@SkySportsPL) April 2, 2025
The 29-year-old went on to reveal that the date coincided with Keelan’s passing and acknowledged that it’s “hard on the family but [I’m] happy to score”.
His mum and dad, Karen and Kevin, were up in the stands; it doesn’t need explaining why scoring in that particular moment was so special for all of them.
Clearly stirred by addressing what was a bittersweet occasion, he signed off by adding, “To score and to win was brilliant.”
Keelan Daniel Grealish was just nine months old when he tragically passed away from sudden infant death syndrome (SIDS) back in 2000 – ‘Super Jack’ was just four at the time.
Paying tribute on social media after the game, the comments below his post were filled with love and support.
Besides the goal itself, the former Aston Villa star was keen to reiterate that he was never brought to the club to score bags of goals and “has a lot more to offer” than just hitting the back of the net.
Touching on his Grealish’s game and the tribute to Keelan during his post-match duties, manager Pep Guardiola went on to add: “Jack is an incredible human being; in terms of gestures and for the other people, he’s incredibly generous.
“I didn’t know that [it was the anniversary of his brother’s death]. I can’t imagine how tough it could be for mum, dad, sister, and all the family. It’s good on this day to remember him, I’m pretty sure they remember every single day.”
A lovely moment from a much-loved character around the Eithad Stadium as well as up and down the country. Rest in peace, Keelan.
You can watch the highlights from the game down below:
Three more points on the board for City and a big moment for the Brummy-born midfielder.
Featured Images — Sky Sports (screenshots via YouTube)
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Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers
Emily Sergeant
Morrisons is introducing ‘sensory support boxes’ for autistic and neurodiverse customers shopping in its stores across the UK.
Supermarket shopping isn’t always the most pleasant or manageable of experiences for everyone, especially for those who are autistic or neurodivergent – with bright lights, loud sounds, strong smells, and crowds of people making it a rather overwhelming and overstimulating atmosphere.
This is why Morrisons has decided to collaborate with the National Autistic Society to introduce dedicated ‘Sensory Support Boxes’ at its stores nationwide, as a way to both mark World Autism Acceptance Month, and help autistic and neurodivergent customers have the positive shopping experience they deserve.
These boxes have been carefully-developed in consultation with the National Autistic Society to ensure they include the most helpful items.
A range of toys like fidget balls, spinners, and squish mats can all be found inside the boxes – which will be eventually be available in all 500 Morrisons supermarkets by May – to help encourage calmness and focus.
All that customers wishing to access the items need to do is simply speak to a colleague at the customer service kiosk of their local Morrisons store.
More than one in 100 people are autistic, and there are 700,000 autistic adults and children in the UK.
Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers / Credit: Morrisons
Speaking on the decision to introduce the Sensory Support Boxes into UK stores, Joseph Clark-Bland, who is the Community Manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood.
“We’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, and we look forward to supporting even more customers via our new Sensory Boxes.”
The introduction of the Sensory Support Boxes comes after Morrisons first trialled a ‘Quieter Hour’ in some of its stores back in 2018, before rolling it out nationwide in 2024 due to its success and positive feedback.
Emily Sergeant -
11th November 2021 
