Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10%.
But the price will be staying the same.
The iconic Dairy Milk sharing bar is being reduced from 200g to 180g, Cadbury said, but they are still being typically sold at £2, despite this reduction in the size.
US firm Mondelez – which is the parent company for Cadbury – said the move was the first case of so-called “shrinkflation” for the Dairy Milk bar in a decade, which is an act the chocolate manufacturer was accused of back in 2020 and is said to involve shrinking a product but maintaining the retail price to boost margins.
‘Shrinkflation’ has been widely-used across snack brands before but, most recently, in a bid to tackle levels of obesity.
Mondelez said that it had been forced into the move to reduce the size of the chocolate bar as a result of the widespread rise in costs being experienced by businesses globally, which are being exacerbated further by the war in Ukraine and sanctions against Russia.
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Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10% / Credit: Cadbury UK
Speaking on the reasoning behind reducing the size of the chocolate bar, a spokesperson for Cadbury explained: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”
The size reduction of the Dairy Milk bar is yet another example of the rising cost of living in the UK, with the latest inflation data for February, released last week, showing food inflation was 5.3% up on the same month a year ago.
Milk, fresh meat, and coffee were among products showing the sharpest increases.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands
Emily Sergeant
Students can get themselves up to 30% off on food, activities, and loads of big-name brands at the Trafford Centre next month.
With thousands of new and returning students starting to arrive for the new academic year at Greater Manchester‘s universities, one of the region’s biggest student nights will be making a long-awaited comeback for one night only next month – and there’ll be loads of exclusive offers and free entertainment to make the most of across the evening.
Taking over the Trafford Centre in early October, the popular one-off student night is happening in partnership with Student Beans, and gives cash-strapped students the chance to shop a variety of incredible discounts all under one roof.
Just some of the big brands offering big discounts include 25% off at Levi’s and Boux Avenue, 20% off at Gymshark, Hollister and Abercrombie & Fitch, and 15% off at KIKO, Rituals, and Sephora.
It’s not just retail brands you’ll be able to save some pennies on either, as many of the Trafford Centre’s restaurants and cafes will also be offering discounts and freebies on the night too.
Alongside the offers, students can expect plenty of live entertainment and in-store experiences throughout the evening, including a DJ set and drinks at Calvin Klein, in-store fitness challenges and at Gymshark, an exclusive piercing event at Lovisa, and a Beauty Hub takeover at Sephora.
There’ll also be ‘spin-to-win’ opportunities at places like schuh, River Island, and YO! Sushi.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands / Credit: Supplied
“Student Night is one of the highlights of our autumn calendar, and we’re excited to welcome students for an evening of brilliant offers and feel-good experiences,” explained Simon Layton, who is the Centre Director at the Trafford Centre.
“Whether they are updating their wardrobe, stocking up on beauty favourites, grabbing a bite to eat or enjoying the atmosphere with friends, there is plenty to discover across the centre.
“With simple transport links from Manchester city centre and across the region, Trafford Centre is the perfect place for a student night out.”
The Trafford Centre’s Student Night is happening on Thursday 1 October from 6-10pm, and students can now reserve themselves a spot by registering online HERE.
Featured Image – Supplied
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Manchester has been named one of the most ‘stressful’ places to drive in the UK
Emily Sergeant
The UK’s most challenging driving locations have been revealed, according to new data… and isn’t good news for Manchester.
No matter whether you’re a new driver or have years of experience behind the wheel, some roads can test even the most confident of motorists.
From congestion and poor road conditions, to limited parking and higher incident rates, it’s fair to say that some areas make driving more stressful.
But which parts of the UK are the hardest to drive in?
Well, in a bid to answer that question, MoneySuperMarket has analysed a whole host of data – such as road infrastructure, road safety, road conditions, vehicle crime concerns, and insurance-related trends – for 58 UK cities, boroughs, and local authorities to create a drivability score and discover the locations that drivers find most stressful.
Manchester has been named one of the most ‘stressful’ places to drive in the UK / Credit: Manchester City Council | pxfuel
Manchester, unfortunately, claimed third place on the list of top 10 most challenging locations for drivers – with an overall drivability score of 25 out of 100.
Other northern cities and towns like Leeds, Preston, Blackpool, Bradford, Wakefield, and Oldham have founded themselves in the top 10 too, meaning the North West is sadly the most-represented area.
Top 10 Most Challenging Locations For Drivers
Croydon
Derby
Manchester
Leeds
Preston
Birmingham
Blackpool
Bradford
Wakefield
Oldham
The findings also reflect some of the concerns drivers experience on the road, with more than a third of motorists (34%) saying they have avoided driving because they were travelling in an unfamiliar area, while almost a third (32%) have chosen not to drive due to heavy traffic or congestion.
Dealing with impatient or aggressive drivers was the most commonly cited source of stress, with almost two-thirds of motorists (65%) saying they find situations such as tailgating and beeping stressful.
“Driving is part of everyday life for millions of people, but our research shows just how much stress and uncertainty it can bring,” commented Alicia Hempsted, who is a Car Insurance Expert at MoneySuperMarket.
“Particularly in areas where there are more incidents recorded, car-related thefts are more common, or where there is heavier traffic or less familiar roads.”
Emily Sergeant -
29th March 2022 
