Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
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Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
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It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
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UK set to be battered by storms as ‘unprecedented’ El Niño arrives this autumn
Emily Sergeant
The UK is being told to brace for a series of storms this autumn when the ‘unprecedented’ El Niño weather event arrives.
It’s already been a summer of extremes for the country, with multiple heatwaves over the past couple of months, but now it appears that autumn and winter are set to have some extremes of their own, as the Met Office is warning that this upcoming El Niño could be one of the most significant in recent memory.
El Niño is declared when sea temperatures in the tropical eastern Pacific rise 0.5°C above the long-term average, which therefore impacts global rainfall patterns and average temperatures.
The natural warming of sea temperatures is forecast to reach more than 3°C in the coming months, according to the Met Office, making this year’s weather event have the potential to be ‘the largest since the 19th century’.
The UK is set to be battered by storms as ‘unprecedented’ El Niño arrives this autumn / Credit: Johannes Plenio (via Unsplash)
El Niño will create a heightened risk of drought in the tropics, southern Africa, and north eastern Australia, but over in north western Europe – including the UK – it means we are likely to experience wetter and stormier conditions.
The UK, and of course Greater Manchester, is absolutely no stranger to a storm around this time of year, but forecasters say this could be an entirely different beast.
“We should be clear that this is an unprecedented event,” warned Professor Adam Scaife, who is the Head of Long Range Forecasting at the Met Office.
“I have never seen an El Nino signal this intense in our forecasts.”
Professor Scaife concluded: “A typical El Nino leads to an equatorial Pacific sea-surface temperature rise of between one to 2°C, with 2°C being a really big event. This implies that, if the forecast is accurate, and other forecast systems show similar extreme values, then 2026 will far exceed our recent experience of El Niño and its worldwide climate influences.’
Forecasters and officials, however, have warned that it could take months of sustained rainfall before rivers, reservoirs, and groundwaters are ‘completely replenished’ – which is when a drought can officially be declared as over.
It also warned drought conditions could persist into the new year as, despite El Niño, as current forecasts do not suggest this autumn will have the amount of rainfall needed to drive recovery.
Featured Image – Wikimedia Commons
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Hundreds of staff to strike at four Greater Manchester hospitals next week
Emily Sergeant
Hundreds of staff at four of Greater Manchester’s hospitals are set to strike next week.
More than 350 Northern Care Alliance Foundation Trust (NCA) employees – including nurses, clinical support workers and housekeepers – are walking out for three days next week after union UNISON says an offer to ‘resolve’ a dispute was withdrawn before discussions could take place.
According to the union, the dispute centres on the NCA’s use of an outside agency called NHS Professionals (NHSP) to manage overtime.
When covering staff shortages, workers are entitled to time-and-a-half pay – however in some cases, staff earn less than they would on a normal shift, and some have even been missing out on more than £80 per shift, the union added.
Operating theatre staff were previously on picket lines in June, and although an option to resolve the row was initially tabled by NCA bosses, this has now fallen through.
Hundreds of staff at four of Greater Manchester’s hospitals are set to strike next week / Credit: Stephen Andrews (via Unsplash)
This means that staff at Salford Royal Hospital, Royal Oldham Hospital, Rochdale Infirmary, and Fairfield Hospital in Bury are walking out next week on Monday 24, Wednesday 26, and Friday 28 August.
In particular, staff from all four sites will also gather in Salford on Wednesday (26 August) for a ‘unified’ day of protest.
Understandably, some disruption is expected at each of the hospitals on strike days.
“Those at the top of NCA have shown a lack of leadership and made their disregard for their staff clear,” explained UNISON North West regional organiser, Kevin Dolan.
“A deal was put on the table but taken away before we had chance to talk it over. We are ready to continue negotiations, but it’s obvious NCA has no intention of resolving this.
“This isn’t complicated. Staff are simply asking for what their contract says they’re entitled to. Nothing more.”
Emily Sergeant -
23rd May 2022 
