Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
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Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
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It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
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NHS releases list of first conditions set to be eligible for new ‘online hospital’
Emily Sergeant
The first conditions that are set to be eligible for video appointments via the new NHS online hospital have been revealed.
In case you hadn’t heard, back in September of last year, the Government has announced that the NHS would be setting up an ‘online hospital’ known simply as NHS Online – which will not have a physical site and instead digitally connect patients to expert clinicians anywhere across the country.
Ultimately, this means patients can be seen faster than normal, as teams triage them quickly through the NHS App and let them book in scans at times that suit them at centres closer to their home.
NHS Online – which will begin to see its first patients in 2027 – is expected to deliver the equivalent of up to 8.5 million virtual appointments and assessments in its first three years, according to the NHS, which is four times more than an average NHS trust.
And now, the NHS has selected nine ‘common’ conditions which will be the first to be treated by the NHS Online service.
📲 Introducing NHS Online 📲
A new digital hospital will transform healthcare.
From 2027, you'll be able to get specialist care:
✅ straight to your home via the NHS App ✅ faster than a traditional hospital appointment ✅ wherever you live in England
Women’s health issues, including severe menopause symptoms and menstrual problems that can be a sign of endometriosis or fibroids, will be among the conditions available for online referrals, as will prostate problems like prostate enlargement and a raised prostate specific antigen (PSA) level, along with eye conditions including cataracts, glaucoma, and macular degeneration.
NHS Online will also provide support for other painful and distressing conditions, such as iron deficiency anaemia and inflammatory bowel disease (IBD).
So, how will NHS Online work then? Well, when a patient has an appointment with their GP, they will have the option of being referred to the online hospital for their specialist care instead, and then from there, they’ll be able to book directly through the NHS App.
Once referred to the online hospital, patients will have the ability to see specialists from around the country without leaving their home or having to wait longer for a face-to-face appointment.
The NHS has released a list of the first conditions set to be eligible for the new ‘online hospital’ / Credit: Nordwood Themes (via Unsplash) | rawpixel
If they need a scan, test, or procedure, then they’ll be able to book this in at a time that suits them at Community Diagnostic Centres closer to home.
Patients will also be able to track their prescriptions and get advice on managing their condition at home too.
“We’ve selected nine common conditions which the NHS Online service will initially provide support for when it launches next year, including some women’s health issues as well as prostate problems,” commented Professor Stella Vig, who is the National Clinical Director for Elective Care at NHS England.
“We know that these conditions can be painful and difficult to cope with so providing faster, more convenient access to diagnosis and treatments will have a real and positive impact on people’s lives.”
Junk food adverts are now banned on TV before 9pm in the UK to ‘protect’ kids’ health
Emily Sergeant
Junk food advertisements are now banned on television before 9pm in the UK in a bid to help protect children’s health.
In what is being considered a ‘landmark’ move by the Government, as of today, adverts for less-healthy food and drinks will be banned on television before 9pm and online at all times, as part of world-leading action that is expected to remove up to 7.2 billion calories from children’s diets each year, and reduce the number of children living with obesity by 20,000.
It’s also expected that this ‘decisive’ action will deliver around £2 billion in health benefits over time.
According to the Government, evidence shows that advertising influences what and when children eat – shaping their preferences from a young age, and ultimately increasing the risk of obesity and related illnesses.
At the start of primary school, 22.1% of children in England are overweight or living with obesity, and this rises to 35.8% by the time they leave.
Junk food adverts are now banned on TV before 9pm in the UK / Credit: Alan Hardman | Kobby Mendez (via Unsplash)
This change is part of a range of measures that the Government is taking to ‘lift children out of poverty’ and help give them the ‘best start’ in life – with other measures being the introduction of the Healthy Food Standard, and giving local authorities the power to stop fast food shops opening outside schools.
“We promised to do everything we can to give every child the best and healthiest start in life,” explained Health Minister Ashley Dalton, as the junk food advert ban comes into force.
“By restricting adverts for junk food before 9pm and banning paid adverts online, we can remove excessive exposure to unhealthy foods – making the healthy choice the easy choice for parents and children.
“We’re moving the dial from having the NHS treat sickness, to preventing it so people can lead healthier lives and so it can be there for us when we need it.”
Featured Image – Karolina Kołodziejczak (via Unsplash)
Emily Sergeant -
23rd May 2022 
