Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
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Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
— Lancashire Lightning (@lancscricket) May 23, 2022
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
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It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
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Manchester’s ‘busiest’ road to close for annual safety checks this weekend
Emily Sergeant
Manchester’s ‘busiest’ road is set to close this weekend while annual safety checks are carried out, it has been confirmed.
As Manchester City Council looks to maintain and improve what is, by far, one of Manchester’s busiest and most-used roads, given the fact it is the main thoroughfare in and out of the city centre, it has been confirmed that Mancunian Way is set to close overnight this weekend for its annual inspection.
Carried out every year, the Council explains that these closures ensure that ‘vital’ safety inspections can be conducted to allow the major road to continue operating as normal.
The overnight closure will take place from 7-8 June.
From 5am on Saturday (7 June), Mancunian Way will be closed in both directions along its entire length, including all slip roads, between the Chester Road roundabout and Fairfield Street, and this will last until 7pm on Sunday (8 June), after which the road will be open to traffic again as normal.
In the meantime while the closures are underway, the Council assures that a signed diversion route will be in place via the north and eastern ring road sections – Trinity Way and Great Ancoats Street – and a local diversion route will be signed via Bridgewater Street, Whitworth Street West, Whitworth Street, and Fairfield Street.
Manchester’s ‘busiest’ road Mancunian Way is closing for annual safety checks this weekend / Credit: Pixabay
During this period there will also be a lane closure east/westbound at the Deansgate Interchange between 6:30-9:30am, and the inbound lane of Princess Road (heading towards Manchester) between 6:30am and 11:15am.
As is to be expected with these kinds of tasks, Councillors say they are preparing for a ‘level of disruption’ but are intending to keep it to a minimum.
“The annual inspection of the Mancunian Way is a vital job which ensures that the tens of thousands of daily users of this road can go about their journey in safety,” explained Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport.
“We do expect a level of disruption throughout this process so wherever possible we’d advise people to travel via public transport, or plan an alternate route ahead to avoid the work locations.
“Safety will always be our number one priority and I’d like to say thank you in advance for the patience of road users during this period of works.”
Find out more information on this weekend’s Mancunian Way closures here.
Featured Image – Geograph
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95% of Mancs apparently want the city to be ‘cashless’, new study reveals
Emily Sergeant
An eye-opening new study has found that only 5% of Mancs still use cash as their preferred method of payment nowadays.
It comes as no surprise that cash is less of a ‘king’ nowadays than it used to be, but now a new report by global financial technology company SumUp has suggests that only 5% of people in Manchester prefer to pay with cash, while 59% choose debit and credit cards, so that leaves one question… is Manchester on its way to becoming a cashless city?
To discover how payment preferences are evolving, SumUp conducted a nationwide survey to gather insights from UK consumers about their payment habits.
The company was particularly intrigued to not only discover payment methods people prefer, but what their concerns around certain payment methods, alongside how they feel about businesses that don’t accept digital payments.
95% of Mancs apparently want the city to be ‘cashless’ / Credit: Mylo Kaye (via Unsplash) | Pexels
Firstly, before we go any further, it’s important to note that almost two thirds (63%) of Manchester residents said they have changed the way they make payments over the past year.
Unsurprisingly, debit and credit cards remain the top choice for the majority of Mancs, with over half (59%) saying it was their preferred method of payment, followed by mobile payment methods such as Apple Pay and Google Pay at 24% – which is likely thanks to their ease of use and the ability to have multiple cards on one device.
While a third (31%) of Mancs said that they ‘don’t mind’ cash and still opt to carry it for situations where digital payments aren’t an option, a growing number of people in the city are feel that digital payments are more favourable, with 25% thinking that businesses should adapt to modern payment methods and whilst 28% finding it ‘inconvenient’ when a business doesn’t accept digital payments.
A further 11% of people even say that cash-only businesses wouldn’t be an option they’d consider, and would actually avoid them wherever possible.
Only 5% use cash as their preferred method of payment / Credit: Rawpixel
When it comes to concerns around digital payment methods, where do Mancs stand then? Well, the survey found that a third (33%) of people are worried about their reliance on technology, especially being unable to pay if their phone dies, for example, while an additional 32% of people are concerned about security risks such as hacking, fraud, or stolen card details.
Among other things, 26% of survey respondents also said they worry about the privacy aspect of digital banking and the tracking your data.
“While debit and credit cards continue to dominate as the preferred payment method, it’s clear that cash is slowly declining in use, particularly among younger generations,” Corin Camenisch, who is the Marketing & Growth Lead at SumUp, commented on the report.
“Looking ahead, we can anticipate a rise in innovative payment methods like digital wallets, especially as younger consumers increasingly embrace the convenience and flexibility they offer.”
Emily Sergeant -
23rd May 2022 
