Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet.
The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price.
It will be the brand’s first pop-up outside London and is set to land here in the north west next week.
It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.
Credit: Cheshire Oaks Designer Outlet
Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out.
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Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals.
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It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes.
By Rotation is opening a pop-up shop at Cheshire Oaks Designer Outlet. Credit: Supplied
The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’.
By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.
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“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us.
“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers.
“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
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By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July.
Featured image: Supplied
Shopping
Manchester United tease new collaboration with Manc streetwear brand Drama Call
Manchester United have revealed their latest fashion collaboration with popular homegrown streetwear designers Drama Call, sharing a new teaser on social media.
The football club may be faltering on the pitch, but commercially it’s still one of the best-known and most successful brands on the planet.
More specifically, they’ve made some big splashes when it comes to merchandising and fashion spin-offs in particular, with reproducing retro kits and other collabs like the Adidas x Stone Roses line, which dropped in February last year.
These releases quickly go on to become collector’s items, and that will almost certainly be the case with Man United’s upcoming Drama Call crossover, which they announced in fine fashion – pardon the pun.
Plenty of Drama Call die-hards will be scrambling for this one.
For those unaware of Drama Call, the local fashion label is hugely popular across the region, regularly worn by the likes of Aitch, Headie One and several other celebrities.
It’s actually not even the first time Drama Call and United have worked either, previously colliding to create a limited edition version of the classic blue 1988 away kit back in 2023.
As for this latest United x Drama Call collab, we have very few details on when the release can be expected; all fans can do is try and glean whatever clues possible from the teaser video above.
We always enjoy footballers trying their hands at acting, no matter the result, to be fair. Who can forget Wayne Rooney meeting Deadpool?…
So, if you’re a fan of the viral streetwear brand, watch this space.
Popular Manchester streetwear and footwear brand, CLINTS Inc., is hosting its first-ever festival to mark five whole years in fashion – and it’s going to be big.
The highly sought-after clothing and sneaker make started out from a bedroom in Moston and is now a premium label in British urban, skating, UK grime and hip-hop culture, having been worn by many famous names and welcoming even more through the door of their Deansgate shop.
Located in the ABC Buildings on Quay Street next to Spinningfields, the flagship CLINTS store opened back in 2022 and is much more than a place to buy some new drip: it’s a place that showcases art, music, and a whole sub-sect of shopping beyond just skate silhouettes and trendy trainers.
As hack as it might sound to some, wearing this brand comes along with immersing yourself in the wider style and scene; the very same scene being celebrated in tandem with their fifth birthday.
Not to tease you more than the company already has, but as you can see, details are scarce.
There is no lineup or even location for this festival… only a date.
CLINTS Fest (the inaugural one, at that) will take place on Saturday, 6 September – presumably at or around the 21-23 Quay Street site, but who knows?
Fans of the brand can sign up for the mailing list for the latest details, and pre-sale tickets are also available now, with a couple of clicks on the website revealing that the event is set to start at 12 noon and wrap up around 10:30pm.
If you’re interested, you can register your interest HERE.
Credit: The Manc Group
While you can expect the festival to be packed to the rafters with die-hard followers of all things CLINTS and streetwear, they’re not the only local indie holding a special one-off this month.
In fact, this weekend, a fellow trainer specialist who is still just starting out life in the fashion game but is already making waves reminiscent of their contemporaries.
Here’s hoping this is just the beginning of the journey and they’re the next Manc brand to become a national success story.
Daisy Jackson -
13th July 2022 
