A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
95% of Mancs apparently want the city to be ‘cashless’, new study reveals
Emily Sergeant
An eye-opening new study has found that only 5% of Mancs still use cash as their preferred method of payment nowadays.
It comes as no surprise that cash is less of a ‘king’ nowadays than it used to be, but now a new report by global financial technology company SumUp has suggests that only 5% of people in Manchester prefer to pay with cash, while 59% choose debit and credit cards, so that leaves one question… is Manchester on its way to becoming a cashless city?
To discover how payment preferences are evolving, SumUp conducted a nationwide survey to gather insights from UK consumers about their payment habits.
The company was particularly intrigued to not only discover payment methods people prefer, but what their concerns around certain payment methods, alongside how they feel about businesses that don’t accept digital payments.
95% of Mancs apparently want the city to be ‘cashless’ / Credit: Mylo Kaye (via Unsplash) | Pexels
Firstly, before we go any further, it’s important to note that almost two thirds (63%) of Manchester residents said they have changed the way they make payments over the past year.
Unsurprisingly, debit and credit cards remain the top choice for the majority of Mancs, with over half (59%) saying it was their preferred method of payment, followed by mobile payment methods such as Apple Pay and Google Pay at 24% – which is likely thanks to their ease of use and the ability to have multiple cards on one device.
While a third (31%) of Mancs said that they ‘don’t mind’ cash and still opt to carry it for situations where digital payments aren’t an option, a growing number of people in the city are feel that digital payments are more favourable, with 25% thinking that businesses should adapt to modern payment methods and whilst 28% finding it ‘inconvenient’ when a business doesn’t accept digital payments.
A further 11% of people even say that cash-only businesses wouldn’t be an option they’d consider, and would actually avoid them wherever possible.
Only 5% use cash as their preferred method of payment / Credit: Rawpixel
When it comes to concerns around digital payment methods, where do Mancs stand then? Well, the survey found that a third (33%) of people are worried about their reliance on technology, especially being unable to pay if their phone dies, for example, while an additional 32% of people are concerned about security risks such as hacking, fraud, or stolen card details.
Among other things, 26% of survey respondents also said they worry about the privacy aspect of digital banking and the tracking your data.
“While debit and credit cards continue to dominate as the preferred payment method, it’s clear that cash is slowly declining in use, particularly among younger generations,” Corin Camenisch, who is the Marketing & Growth Lead at SumUp, commented on the report.
“Looking ahead, we can anticipate a rise in innovative payment methods like digital wallets, especially as younger consumers increasingly embrace the convenience and flexibility they offer.”
Featured Image – Pavel Danilyuk (via Pexels)
News
Met Office predicts UK is set for ‘hotter than average’ summer
Emily Sergeant
The Met Office is predicting that the UK is set for a ‘hotter than average’ summer this year.
Fresh off-the-back of the news that 2025 is already the hottest spring on record, with a recorded 630 hours of sunshine from 1 March until 27 May, beating out the previous sunniest spring in 2020 by just four hours, the Met Office is now predicting that the UK is on the verge of a summer that’s ‘hotter than usual’.
According to its three-month outlook, the Met Office has predicted that it’s 2.3 times more-likely than ‘normal’ that it will be hot in the UK between 1 June and 31 August.
The average temperatures during those months are set to range from 10-17°C.
🌡️ ☀️ The UK has recorded its warmest and sunniest spring on record, according to provisional Met Office statistics.
Spring 2025 is now the 4th sunniest season overall for the UK, with only 3 summers sunnier since 1910.
Details in release below, or read this short thread 👇🧵
After it was revealed that this has also been the UK’s driest spring in more than a century, meteorologists are warning Brits that there could heatwave conditions could be reached at various times throughout the summer.
The release of the long-range forecast – which gives an indication of possible temperatures, rainfall, and wind speed over a period as a whole – comes after temperatures soared to 8°C (46F) above the average for this time of year this Saturday just gone (31 May).
It is important to note, however, that the Met Office thinks these predicted temperatures are similar to those in recent years, and it does not guarantee ‘prolonged’ hot weather.
The Met Office is predicting that the UK is set for ‘hotter than average’ summer this year / Credit: Mylo Kaye (via Unsplash)
The Met Office said in a statement: “While the current three-month outlook shows an increased chance of a hot summer, the temperature signals for this summer are similar to those for recent years and consistent with our warming climate.
“The increased chance of hotter than average temperatures is not a guarantee of prolonged hot weather or heatwaves, but it does mean that heatwave conditions could be reached at times.
“However, it’s important to bear in mind that an increased chance of hot conditions could also reflect a mix of hot and cool days, warm nights, or less extreme levels of warmth rather than continual heatwave conditions specifically.”
Emily Sergeant -
25th July 2022 
