A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
A Christmas train in Wigan has been delivering donated toys galore
Thomas Melia
Yuletide wishes have come true as a donation of toys and goodies have been delivered via a Christmas train in Wigan, right in time for the big day.
The Amazon toy train, which is a new initiative running this festive season, is dropping off presents from now right up until Christmas day itself.
Already visiting Wigan earlier this month, the locomotive has its sites set on three more stops including London, Swansea and Scotland as it makes its journey across three nations.
In partnership with Multibank’s Brick-by-Brick project, the train hopes to provide and offer gifts to families in need across the UK with Wigan marking the closest stop off in Greater Manchester.
Credit: Lee Boswell (supplied)
All the toys that are being transported across the country in this Amazon-fronted train are featured on the company’s ‘Top Ten Toys 2024’ list.
Hatchimals, Screamerz and Taco Cat Goat Cheese Pizza were some of the exciting gifts found on the Christmas train in Wigan at the start of this month.
This lighthearted and fun-filled Christmas-themed project is kitted out with toys from top brands like Play-Doh and the brickmasters themselves, LEGO Star Wars.
So far, Multibank has helped over 400,000 families and provided three million essential items across their operations in England, Scotland and Wales since launching in 2022.
This collaborative local project doesn’t just operate at Christmastime either: Brick-to-Brick Multibank run all year round collecting surplus business requirements like furniture, hot water bottles and hygiene products to be used by those less fortunate.
The Christmas train in Wigan filled with Amazon’s top toys.The Wigan toy train features some well known brands.Credit: Supplied
This roster of children’s favourite companions and interactive games is inspired by the consumers themselves. Every toy is related to or the exact match of what Amazon customers have been searching for the most. A real Christmas list come true.
The list of the top toys isn’t extortionate either, offering customers some affordable and still as fascinating options with prices starting from £9.99.
Even old-school classics like Play-Doh have a spot on this wish list. This poses the really big question: where’s the adult version?
You may have finished your Christmas shopping not too long ago or might still be looking for inspiration, browse the top-ranked teddies and more HERE.
Floral tributes laid for Baby A after remains found in Salford, as police hunt ‘answers’
Daisy Jackson
Floral tributes have begun to pile up outside the Salford park where the remains of a baby were found earlier this week.
The child, who is being called Baby A, was discovered near Ashtons Field on Wednesday 20 November.
Their identity is not yet known, and police are trying to determine ‘who this baby could be, how long they have been here, and how they have sadly died’.
In an update shared last night, GMP said their investigation was continuing and the force will do ‘everything we can to get answers’.
They also shared images of cuddly toys, flowers and letters that have been left at the snowy scene by officers and by the local community.
In the latest update, GMP said: “Our investigation continues after the remains of a young baby were tragically found in Little Hulton yesterday.
“The thoughts of everyone at Greater Manchester Police are with Baby A, and we will do everything we can to get answers.
“We would like to thank the community for their tributes to Baby A and their support and compassion at this time. We are truly grateful.”
Floral tributes laid for Baby A after remains found in Salford. Credit: GMP
GMP are appealing for anyone with any information to come forward so they can ‘find answers for this baby’.
Chief Superintendent Neil Blackwood said: “Even the most minor detail could be crucial to our investigation. If you have seen anyone in the area over the last few days, or know who the parents could be, please call us as soon as you can.
“As soon as we are in a position to confirm further details about the circumstances, we will do so.
“Anyone with information is asked to contact police on 101 quoting log 1319 of 20/11/24. If you would prefer to remain anonymous, call the independent charity Crimestoppers on 0800 555 111.”
Emily Sergeant -
25th July 2022 
