Morrisons has launched its own line of carbon neutral eggs as part of its commitment to be directly-supplied by ‘zero emission’ British farms by 2030.
It’s the first UK supermarket to make the move, and is five years ahead of the rest of the industry.
Now stocked in 50 stores, mostly in Yorkshire and Essex but with a nationwide roll-out expected in 2023, Morrisons’ new Planet Friendly Eggs come from the retailer’s own farms where hens are fed a soya-free diet of insects – which are in turn fed on food waste from its bakery, fruit and vegetable sites.
This ‘circular waste’ feeding scheme is powered by Better Origin technology, reduces deforestation caused by soya production, negates the carbon emissions emitted from transporting this soya, and is said to be “pioneering”.
Morrisons says it has been working with its farmers to create net zero carbon farm ‘models’ that look at neutralising emissions through the whole lifecycle and footprint of the farm, and its Planet Friendly Eggs are the first product to come out of these models.
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Sustainable beef, lamb, and fruit and vegetables are to follow, according to the retailer.
“This is our first carbon neutral product and there will be many more to come,” explained Sophie Throup, Head of Agriculture at Morrisons.
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“It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030 [as] we know our customers consider the environmental impact of the food they eat and want affordable zero emission produce.
“Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers, these eggs are finally hitting our shelves”.
Morrisons’ Planet Friendly Eggs cost 30p each, or £1.50 for a pack of six, and are also set to be the first product to feature the British Lion Egg green stamp – which indicates a lower environmental impact to customers.
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“It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer,” said Mark Williams, Chief Executive for the British Egg Industry Council.
“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family.
“We look forward to seeing more green Lions in the near future.”
Morrisons says it is “committed” to introducing sustainable products across all areas of the supermarket by lower emission-sourcing and reducing the amount of plastic used, and earlier this year, the retailer became the first supermarket to commit to selling its own milk in carbon-neutral cartons.
The retailer’s agricultural targets form part of the overall business plan to become ‘net zero’ for emissions by 2040.
Featured Image – Morrisons
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The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Liam Gallagher says he’ll ‘gig in Lidl’ if Co-op Live still isn’t ready – and they sound pretty game for it
Danny Jones
Following the ongoing palaver with Co-op Live, Liam Gallagher has joked that he’d happily play his scheduled gigs in a Lidl if the arena still isn’t ready – at least we think he’s joking…
With Liam Gallagher having been named as one of the first acts booked to play Co-op Live last year, many are now wondering whether the venue will even by June, with the former Oasis frontman set to play four Definitely Maybe 30th-anniversary sets. That being said, he’s come up with a solution if not.
Vintage LG, we’ll give him that.
Obviously a bit of a tongue-in-cheek quip at the venue being sponsored by a supermarket and convenience store chain, it could have been any other competitor that the ever-witty youngest Gallagher brother picked but it somehow made it extra funny that he chose a budget brand like Lidl.
However, with the 51-year-old already having fun with stunts like voicing the tannoys on the Metrolink last year, for instance, we wouldn’t put it past him to take this joke a little further.
Better still, not that we’re getting carried away or anything but Lidl themselves seem pretty keen on the idea too; they even spent the time to build an entire setlist for the fictional show. Fair play.
Can you imagine? Liam Gallagher swapping the occasional tambourine shake for beeps from a barcode scanner as he moves back and forth on the conveyor belt. We know it’s absolute nonsense and we definitely shouldn’t be even remotely considering it… BUT it’s the stuff of dreams and strange things have happened.
A lot of stranger things have happened this week alone. As for the latest with Co-op Live, the Chairman and CEO of key-backers Oak View Group, Tim Leiweke, issued a full statement sharing his “sincere apologies”and insisting that they understand “there is work to be done to rebuild your trust in us.”
With the likes of Olivia Rodrigo, Peter Kay, The Black Keys and more having their gigs pulled by the venue due to numerous issues, including an air conditioning unit falling from the ceiling, fans are understandably fearful that other upcoming events could face delays or general misfortune.
Much like the venue itself, we imagine we’ll be playing catch-up on this whole saga for the foreseeable, but here’s a recap of the story so far: