BrewDog has announced it will be featuring pictures of homeless dogs on beer cans in a bid to find them their forever homes.
The global craft beer company is teaming up with the charities Dogs on the Streets and All Dogs Matter for the project which will use space on its beer cans to showcase profiles of some of the charity’s dogs that are currently looking for new homes.
The beer, which is named ‘Street Dog IPA’, is a limited edition variation of the ever-popular Punk IPA and is now available in x12 / x24 / x48 packs of 330ml cans for pre-order.
If you’re wondering how this partnership came about, BrewDog has credited it as being inspired by the comedian Ricky Gervais – who is a well-known and long-term advocate for homeless dogs – and comes following his “shout out to BrewDog” on Twitter.
Thanks to @rickygervais we’re launching Street Dog: limited edition Punk IPA.
We’re putting dog adoption ads from @AllDogsMatter and @dotslondon on our cans to help them find new homes.
100% of profits will be donated to these charities.
Speaking on the launching of the initiative, Ricky Gervais said: “Dogs make me happy, beer makes me happy [and so] a beer that saves dogs makes me very happy.”
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It’s hoped that punters enjoying a pint of Street Dog IPA might find their canine companion from the profile on the can and adopt their own furry friend, and 100% of all the profits generated from the sales of the beer will be split evenly between the two charities.
BrewDog co-founders Martin Dickie and James Watt are also well-known dog lovers too.
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They even famously give their dog-owning employees an extra week of annual leave – or “Pawternity Leave” – as a perk and a thank you for their canine caring responsibilities.
James Watt said: “At BrewDog we are always looking for ways to use our business to do good, [so] when Ricky tweeted us with a genuine endorsement for Punk IPA, we wanted to use our platform to donate to causes he’s passionate about.
“We then decided to take it one step further and not only donate the profits from our Street Dog cans, but give our pawsome four legged friends over at Dogs on the Streets and All Dogs Matter space on our cans to help them find forever homes.”
You can pre-order Street Dog IPA via the BrewDog website here.
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Five of the best sunset walks in and around Greater Manchester
Thomas Melia
The clocks have finally gone forward and this signals the arrival of the longer nights for Greater Manchester and the UK at large, which can only mean one thing: some stunning after-work sunset walks are on the cards.
If you’re eager to make the most of the sun while we have it at our fingertips, these walks are on hand to get you on the go and treat your eyes to some unforgettable views.
It’s not every day we get the sun shining down on us here in gloomy Manchester, so we’ve got you covered with some sunset hotspots that are nothing short of a delight.
Take a stroll with us, won’t you?
Five of our favourite sunset walks around Greater Manchester
1. Dovestone Reservoir – Oldham
Just imagine the light bouncing off here.You can see what we mean.Hard to remember this is on our doorstep sometimes. (Credit: Clive Gliddis via Geograph)/Richard Thorpe (via Flickr)
Is there any category this walk doesn’t find itself fitting into? If it’s not already one of the prettiest or ‘Best Boxing Day walks’, now it finds itself claiming its latest title as one of the best sunset walks in Greater Manchester too.
Dovestone Reservoir in Oldham has been a walker’s wonderland for Mancs and trekkers alike thanks to its wide footpaths that offer a much nicer and less cramped experience.
Due to its valley location and neighbouring rolling hills, you can expect to see some gorgeous views of that lovely sun as it reflects onto the already impressive reservoir.
2. Chorlton Water Park – Sale
It’s hard to find a picture of Chorlton Water Park that doesn’t have a four-legged friend in it (not that we’re complaining).We managed to source one of an equally stunning creature.Credit: The Manc Group/Monica’s Photographs (via Instagram)
A relatively flat and accessible walk, Chorlton Water Park is an easy route with some beautiful views, even more glorious when the lake and greenery catch the golden and pink hues of the sunset.
This is a dog walking hot spot, so not only are you getting outside and admiring this stunning green space, you’re also getting a chance to see some of Greater Manchester’s cutest little pups.
Being an open space with shrubs and, most importantly, a large lake, come sunset you’ll be able to capture the silhouette of Canadian geese, which makes for the perfect Instagram photo dump.
Aside from being one of the highest points in Bolton, this prime sunset spot has lovely architecture and terraced gardens for you to roam through before you admire the golden hilltop views.
With summer houses, archways, waterfalls, Rivington Pike has every box ticked and maybe even a few more you didn’t even know you had.
Be warned, when people talk about getting their steps in, this place doubles down on that statement. Luckily, not only will you lose yourself in the surroundings, but there are also a lot of stone staircases you’ll encounter along the way.
4. Peel Tower – Bury
The sunset is almost as impressive as Peel Tower itself over in Bury.A stunning postcard spot and one of the best sunset walks you’ll find close to Manchester. (Credit: @fell_n_mountain via IG)
Situated in Ramsbottom, an idyllic town in Bury, Peel Tower finds itself overlooking a vast and clear landscape, perfect for anyone trying to witness a distraction-free sunset.
As you wander up to meet the mighty stone structure perfectly placed among a flurry of tall grass, you’ll encounter lots of shrubs and a few well-trodden unofficial walkways.
This route is circular and the views are one-in-a-million, encompassing everything from Manchester to North Wales and Derbyshire (weather-dependent, of course).
This next sunset walk is one that people flock to, and it’s fair to say this setting is probably one of the most famous, with people who have visited describing it as‘the best sunset spot’ in Manchester.
Werneth Low, which borders Stockport and Tameside, has seen itself become a viral star much like the popular Mam Tor; walkers and photographers alike are out in their masses waiting to capture the perfect picture.
You’ll feel like you’re on top of the world once you ramble your way up this Greater Manchester point of interest, and you might even see a plane contrail or two, as the airport is less than half an hour away.
Honourable mention: Blackstone Edge – Rochdale
A glorious sunset over Blackstone Edge, just outside of Rochdale.Credit: (@to_lay_myhead_uk via IG)
Here at The Manc, we know there are lots of fabulous walks in and around Rochdale, but when it comes to admiring the sunset, this one takes the biscuit.
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There’s a reservoir, a rocky incline, plenty of moorland and views across the whole of Rochdale, including a distant Hollingworth Lake, all covered in a honeydew sky.
After a trek upon the Pennines, you can stop off at The White House: an acclaimed pub which welcomes dog-walkers, cyclists and everyone in between, promising a hearty meal and proper good pint after a meander around the moors.
A reminder that class is permanent as Kevin De Bruyne inspires remarkable Man City comeback
Danny Jones
If there was ever any doubt that Kevin De Bruyne isn’t just Manchester City’s best player but arguably the best in the Premier League full stop, then his inspiring display at the Etihad Stadium in their emphatic 5-2 comeback against Crystal Palace should have well and truly quashed those.
Man City received a rather large early shock after finding themselves two goals down after just 21 minutes on Saturday, and it looked to be a topsy-turvy day that would once again confirm they are human in what has been their least dominant season for some time.
However, the reminder that we ultimately got is that is aging, injury problems and legs not moving quite as quickly as they used to may get the better of some, but class is permanent and if Blues could pick any player slightly past his prime to get them out of a tight spot, it will be Kevin De Bruyne 11 times out 10.
The Belgian midfielder not only got he team and the crowd back in the fight with a wonderful free-kick to make it 2-1, but he also managed to grab an assist for the third goal by Mateo Kovačić, having well and truly gotten their creative juices flowing. Speaking after the game, he made the objectives clear:
A leader, armband or not. Here’s what he has to say after the game.
Leading by example and then some.
In truth, he could have had at least one more goal were it not for a strike rattling the post, as well as essentially helped carve out the equaliser from Omar Marmoush – now on six league goals for the season – and regardless of his recent fitness issues, his quality shone through as always.
The 33-year-old described himself as being relatively “pain-free” for the last year, and putting smaller issues with hamstrings and a hernia aside, he is already starting to reflect on what has been a remarkable 10 years both for the club and him personally here in Manchester.
He went on to add that winning the FA Cup would be the “perfect ending” to his time in Manchester, but who knows? Maybe they could always tie on a second FIFA Club World Cup if he’s still around by then.
As for Pep Guardiola, you only need to see the way he looked at his number 17 when he walked off the pitch to see how much he means to the side and the fans, going on to add in the post-match that not only did he obviously “change the momentum” and the game but he knows he can always “rely on him.”
In fact, Pep summed up the legacy he’s going to leave behind in just one word…
“His legacy will be eternal.” 💙
Pep Guardiola on the race for Champions League football and Kevin de Bruyne's announcement 🤝
De Bruyne confirmed he will be leaving the Etihad at the end of the season after a decade that has established him as one of the very best players in the world, and it’s more than fair to say that City won’t be the same without him – we’re pretty sure neither will the league.
It doesn’t matter who you support, he won’t be playing forever, so enjoy watching it while it lasts.
You can watch the highlights from Man City’s magnificent Premier League comeback against Crystal Palace, led by the brilliance of Kevin De Bruyne, in full down below: