Sports Direct has opened its brand-new, high-tech store inside the Manchester Arndale today – and it’s seriously impressive.
The five-storey flagship shop for the sports retailer is packed with interactive features, from fitness challenges to a bra-fitting studio.
The high-tech space has gadgets that will do everything from accurately measuring your foot size to testing your strength.
There’s even a bank of gaming PCs and consoles on the top floor, as a Belong Gaming Arena opens within the new Sports Direct shop.
Here, gamers can buy a single pass or sign up for unlimited play time for £15 a month, grabbing drinks from a slushy machine and snacks from a shop area.
Sports Direct has taken over what was once the BHS department store within Manchester Arndale, a 50,000 sq ft site that’s been largely empty since 2016. It’s moved across from its previous unit just around the corner.
The display at the entrance. Credit: The Manc Group
Shoppers are immediately greeted by a DJ booth, a mirrored ceiling and rack after rack of sportswear.
Brands including Adidas, Nike and Puma are all stocked, as expected, alongside other Frasers Group brands like Jack Wills and USC.
Game has a huge presence up on the top floor, where shoppers can also get their clothing purchases customised.
Click or swipe through the gallery below to see more from Manchester’s new Sports Direct store
Sports Direct Manchester Arndale. Credit: The Manc GroupThe bra studio. Credit: The Manc GroupThe Belong Gaming Arena. Credit: The Manc GroupA wall of balls. Credit: The Manc GroupThe putting challenge. Credit: The Manc GroupDiving mannequins. Credit: The Manc GroupManchester City kits. Credit: The Manc GroupAnother challenge in Sports Direct Manchester. Credit: The Manc GroupGame. Credit: The Manc GroupPS5s in Sports Direct Manchester. Credit: The Manc GroupSpecialist boxing clothing. Credit: The Manc GroupYou can get items customised in store. Credit: The Manc GroupHockey equipment. Credit: The Manc GroupA strength challenge. Credit: The Manc GroupJack Wills. Credit: The Manc GroupThe women’s floor. Credit: The Manc Group
There’s kit on sale for every sport from hiking to running to skateboarding to hockey to cycling to fishing to boxing to tennis to rugby to golf to swimming, plus a huge astroturfed area dedicated to football.
In the football zone, you can try on a massive range of football boots while sitting in dugout-inspired seats, with rival mannequins dressed in City and United kits propped up on rotating plinths.
It’s not just about the shopping in here either. Sports Direct has brought a whole load of interactive games and challenges to Manchester.
You can test your golf skills at a Putting Challenge, flex your footwork at a miniature sit-down football pitch, and show off your upper body strength by doing dead hangs from a bar for as long as possible.
The bra studio features a unique multi-brand bra finder tool, which can suggest the right size and shape for your sport, whatever brand you go for.
Sports Direct’s Chief Executive Michael Murray said: “Manchester is a significant location for the group, and we’re excited to be opening our next flagship in the city.”
The huge new Sports Direct store in the Manchester Arndale is open now.
Featured image: The Manc Group
Shopping
Inside the UK’s largest Bershka store that has just opened inside the Trafford Centre
Clementine Hall
Bershka has opened its first-ever Manchester store this week, and it’s a fashion lover’s paradise.
Spanning an absolutely massive 1200 square meters, the Spanish fast fashion clothing retailer has touched down in the Trafford Centre with a bang.
Known for its on trend and affordable pieces, Bershka caters to a younger audience who are looking to dress to impress.
From camouflage mini skirts to buckled biker boots, if you’ve seen a fashion trend online and you’re wanting to try it out for yourself – Bershka is the place to spend your money.
Images: Supplied
The new flagship store located on Peel Avenue next to John Lewis is organised into three independent sections: BERSHKA, BSK, and MAN collections.
The store concept aims to integrate the building’s interior with a groundbreaking store prototype already used in other locations across the world.
Featuring a sequence of product display modules designed to showcase the different collections while changing materials depending on the section.
Images: Supplied
Each section is designed to be your own personal shopper, so you really don’t have to go far to find your perfect fit.
Spending money has never been so easy, with the brand new streamlined checkout sections that include plenty of both traditional and self-checkout counters meaning you’ll never find yourself queueing.
Another standout feature is the store’s lighting, specifically designed for this supersized flagship store. Small rectangular LED spotlights with warm and comfortable lighting have been used to enhance the customer’s shopping experience, so you can say goodbye to harsh changing room lighting.
Images: Supplied
Custom sound panels have been designed and installed in central areas of each section, as well as AR mirrors that us AR technology allowing you to try on products through different filters created exclusively by the brand. How cool is that?
So grab your wallets and get yourself to the Trafford Centre to browse Bershka to your heart’s content.
Adidas drop Liam and Noel Gallagher SPZL trainers
Daisy Jackson
Liam and Noel Gallagher have teamed up with adidas once again to create their very own SPZL trainers.
The sportswear giant has today dropped the designs for the adidas LG Achille SPZL and the adidas NG Marathon SPZL.
The sure-to-sell-out trainers will officially hit shelves in the new Manchester adidas store, and other stockists, next weekend.
The footwear drop coincides with the ongoing Oasis reunion tour, which attracted hundreds of thousands of people to the city when they played five nights in Heaton Park.
Liam and Noel themselves have maintained a close relationship with Gary Aspden, curator of the adidas SPZL range, for more than two decades.
They’re often seen sporting the iconic trainers and creating product collaborations, and now they’re back with a new Three Stripes partnership and their very own new adidas SPZL trainers.
Up first is Liam Gallaghers’s adidas SPZL, with the Oasis frontman asking to bring back a revised version of an archival runner, the adidas Achille.
The LG Achille SPZL features a khaki mesh base, chocolate brown stripes, a beige suede T-toe overlay, and a sand outside, with a motif of Liam on the tongue of the shoe.
Noel Gallagher’s NG Marathon SPZLs are his first collaborations with the brand since his immediate sell-out shoes back in 2017.
His are a new hybrid inspired by the adidas Marathon 85 silhouette, keeping the suede upper and rubber outsole of the Marathon 85 but with a deep navy/sky blue palette with a reworked toe box and midsole, as well as details like the Eco-Tex tongue and tonal eyelets.
Both shoes feature a portrait of their namesakes on the tongue, as well as spare laces, co-branded sock liners, and commemorative packaging.
The adidas LG Achille SPZL and the adidas NG Marathon SPZL are set to launch via adidas SPZL stockists and the adidas Carnaby and MCR retail stores on 16 August.
Daisy Jackson -
24th March 2023 
