Earlier this year, an additional £25.2m was added to Factory International’s budget to allow it to complete its ambitious building work, taking its original estimate from £110m to £210.8m.
Manchester City Council said it could ‘recover a significant proportion of these capital costs through a long-term naming rights agreement’.
And today, insurance company Aviva, the council, and Factory International have announced a long-term partnership that will include naming the arts hub Aviva Studios.
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The huge waterfront space, spanning 13,350 sq metre space and using supersized moveable walls to create different performance spaces, is predicted to add £1.1bn to the economy of Manchester over a decade.
It will support up to 1500 direct and indirect jobs and provide training and engagement opportunities for people of all ages and backgrounds.
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(Left to Right) Chief Executive of Aviva Amanda Blanc with the Leader of Manchester City Council Bev Craig in front of the newly named Aviva Studios which was announced today as part of a new partnership. Picture date: Tuesday June 20, 2023. PA Photo. The new arts venue, which will be the permanent home to Factory International, is located in the St John’s neighbourhood of the city and will host world leading artists and performances when it opens fully in October this year. Photo credit should read: Dilantha Dissanayake/PA Wire
Factory International, now known as Aviva Studios, will officially open in October with Danny Boyle’s large-scale immersive The Matrix-inspired production, Free Your Mind.
The programme and operation of Aviva Studios will still fall to Factory International, who promise a year-round programme of original creative work, music and special events by some of the world’s leading artists.
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Aviva says it will work closely with Factory International and Manchester City Council on sustainability and community projects, like skills training programme Factory Academy.
Amanda Blanc, Group Chief Executive Officer, Aviva said: “Aviva is thrilled to be backing this new, world-class arts building in Manchester. It builds on Aviva’s leading role in the UK, serving more than 15 million customers, employing 16,000 people, and investing billions each year into the UK’s regional economy.
“The new Aviva Studios will help make arts and culture more accessible and inclusive and follows the significant investment Aviva Investors has already made in Manchester, such as the development of Enterprise City.”
Bev Craig, leader of Manchester City Council said: “Aviva Studios, as the home of Factory International, will be a nationally and internationally important cultural attraction in the heart of Manchester.This multi-year, multi-million-pound partnership reflects the magnitude of the venue not just for the city but for the north of England and the UK as a whole.
“This will be a momentous year for the venue as audiences experience its wow factor and enjoy inspiring art in its incredible spaces for the first time. It has undoubtedly been a challenge to create this remarkable building with its unique design against a difficult construction context, including rocketing inflation, without diluting the ambitious vision behind it.
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CGIs of inside Factory International. Credit: OMA 10
“The new partnership helps make this possible, as well as supporting Factory International’s ongoing success and work with the community to open up access to the arts and training opportunities. The Council will receive the largest share of funding, supporting our up-front investment in the venue and the wider St John’s neighbourhood, as well as adding social value.
“Aviva has the credentials to be an ideal partner. We are looking forward to collaborating with them on this amazing venue and welcome the expansion of their existing commitment to Manchester.”
John McGrath, Chief Executive & Artistic Director of Factory International, said: “This historic new partnership will provide vital support for the construction and future life of our landmark new home, building on the generous public funding support already pledged to the project.
“Aviva’s values and commitment align with our own and we will also be working together on a range of initiatives, from sustainability to our £10 ticket scheme to ensure that our programme of work is accessible to all. They will also be principal partner on Factory Academy, a programme that is changing the landscape in terms of access to jobs in the creative industries for people from every background.
Factory International. Credit: Pawel Paniczko
“With the city council, we are all committed to strengthening Manchester’s reputation as a nationally and internationally important centre for culture and creativity, as well as bringing jobs, skills, training and creative opportunities for local people and artists.”
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Sir Nicholas Serota, Chair, Arts Council England, said: “We are delighted at the news of this major support from Aviva to the landmark new home of Factory International, the most significant cultural venue to be built in the UK in recent years. The creative and cultural sector in this country is founded on the relationship between public and private sector investment.
“The newly named Aviva Studios has benefited from very significant public sector investment throughout its development, from HM Government, Manchester City Council and Arts Council England, and we very much welcome the commitment of Aviva to support the venue going forward.”
Featured image: OMA 24
Art & Culture
‘If only he was here’: Peter Hook reflects on Ian Curtis as Joy Division join Rock and Roll Hall of Fame
Danny Jones
We were lucky enough to play a part in a bit of music history (albeit only a small one) this week, as we had the privilege of chatting with the one and only Peter Hook of Joy Division and New Order, as the pair were finally admitted into the Rock and Roll Hall of Fame.
A long overdue bit of recognition, if you ask, but a momentous day nonetheless.
Chatting with Hooky and a long-time friend, collaborator, and beloved Manchester-based DJ, Graeme Park, in the aftermath of being named in the ‘Class of 2026’, he was visibly moved and honoured by the announcement. Here’s what he had to say…
Joking from the off by repeating Graeme’s initial question, “How does it feel?” (an absolute tap-in, that one), the 70-year-old bassist and co-founder of both iconic Greater Manchester groups admitted that they “had a couple of false starts”, to put it mildly, but went on to add: “we can only thank our fans.”
Confessing there has been somewhat of a mixed reaction about “what it means” to them and/or in the industry these days, he made it clear that on a personal level, it’s still a huge moment.
Put simply, he said: “Without the fans, we’d all be nothing.”
He also went on to praise the sort of no-nonsense, DIY and unapologetic approach of the Manc music scene, quipping: “You know, what would Simon Cowell have said about Ian Curtis, Bez, Shaun [Ryder] – Ian Brown, for god’s sake?!”
Acknowledging that while no one was necessarily an “accomplished singer” (often the case when you start early and just pursue a passion), his caveat was that “they had heart and soul” and “they embody something deep within us all that has lasted and will continue to last.”
Noting a de facto ‘Renaissance’ that a few names have enjoyed – especially following the passing of certain notable figures – he believes, rather, that they never went anywhere and that Northern crowds and beyond have helped those songs stretch to three, four, even five different generations.”
He’s not wrong: they’ve never stopped connecting with audiences, and they NEVER will.
Once more, it was an absolute joy (again, pardon the pun) to chat with Peter and Parky, who clearly haven’t lost their love for each other, nor this business – even after all these decades.
Congratulations to both bands, Hooky, Bernard Sumner, Stephen Morris, Gillian Gilbert, Tom Chapman, Phil Cunningham, as well as every session musician who’s ever played these tunes and kept them alive.
Last but not least: forever and always, rest in peace, Ian Curtis.
Manchester Village Pride reveals first wave of artists for 2026 with ‘historic’ fair pay union agreement
Emily Sergeant
The first 10 acts taking over the main stage this summer for Manchester Village Pride 2026 have now been announced.
In case you hadn’t heard, it was announced back in October last year that Manchester Pride – the charity / organisation that ran the Manchester Pride Festival – had entered into voluntary liquidation, but was then confirmed earlier this year that it would return, once again, this August bank holiday weekend as Manchester Village Pride CIC.
And now organisers have announced the first 10 acts who’ll playing the festival this year, alongside a landmark commitment to fair pay – marking the first UK union of its kind for a Pride event.
Manchester Village Pride 2026 wristband holders will be treated to a wide range of pop hits and queer performances this year, as the first wave of acts includes the iconic Girls Aloud star Nadine Coyle, RuPaul’s Drag Race UK winner, Danny Beard, noughties R&B and hip hop collective, Booty Luv & Big Brovaz, and award-winning singer Alison Jiear.
Russell Small and vocalist Katherine Ellis, as well as powerhouse singer Michelle Lawson, Newcastle’s drag cabaret comedian Gladys Duffy, and three of Manchester’s best-loved drag performers, KY Kelly, Misty Chance, and Shania Pain, also join the lineup.
This first wave reveal is said to be one of the first of many announcements coming up, as the new organising team curates a lineup that ‘reflects its core promise’ – rebuilding Pride for the community.
Central to this promise is a guarantee that all artists performing at Manchester Village Pride will receive fair pay, and that professional industry standards will be upheld.
This commitment was formalised last week through a partnership with Equity, establishing a historic precedent for Pride events across the UK.
Manchester Village Pride has revealed the first wave of artists for 2026 / The Vain Photos | Manchester Pride
“Our Village party is returning thanks to the incredible support of our LGBTQ+ community, especially those who have already purchased wristbands to help get us up and running,” commented Carl Austin-Behan, who is the founding board member and spokesperson for Manchester Village Pride CIC.
“We cannot wait to see these ten icons take to the main stage, and we are just getting started.”
Carl added that the important difference in the festival this year is that organisers are ‘putting on Pride for the community with grassroots values at its heart’.
He added: “That means paying artists properly and being completely transparent about where the money goes. No one at the organising level is taking a salary this year – funds from wristband sales go straight into event logistics, artist pay, and our five amazing charity partners.”
Manchester Village Pride 2026 will take place this August bank holiday weekend from Friday 28 – Monday 31 August, and you can get your wristbands here.
Featured Image – The Vain Photos (@thevainphotos – Supplied)