Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Viral ‘colour analysis’ trend now available at Cheshire Oaks Designer Outlet
Daisy Jackson
Cheshire Oaks Designer Outlet is preparing for summer with a series of brilliant fashion events – including jumping on the colour analysis craze.
The viral sensation which helps people to dress in their most flattering colours is now heading to the popular shopping destination.
Free consultations with expert colourists will tell you your ‘colour season’ and whether you’re warm or cool toned, pointing out the colours that will make your face quite literally light up.
Then armed with your new-found appreciation for your own favourite colour, you can browse a rail of pre-selected clothing from Pinko, Reiss and many other brands, or head out shopping around the many other brands based at Cheshire Oaks Designer Outlet.
It’s all part of The Great Dress Up campaign running this spring/summer, which celebrates fun childhood memories of playing dress-up.
Viral ‘colour analysis’ trend now available at Cheshire Oaks Designer Outlet
The last few weeks has also seen Cheshire Oaks have a spring makeover, with a vibrant flower wall and colourful seating areas.
The free Colour Theory consultations launched last weekend and will continue on May bank holiday weekend, with bookings available on 4 and 5 May.
Colour analysis is a trend which has taken over TikTok, designed to assign individuals with their most flattering colours based on complexations, skin tones and other factors.
People can learn the dos and don’ts of colour at Cheshire Oaks with Kate Harrison and EWA.
The 20 minute one-to-one consultations will take place within the beautiful Spring Garden opposite Under Armour.
Cheshire Oaks is hosting The Great Dress Up series of events this summer
Shoppers can sit back and relax while more than 30 different fabric swatches are draped across your shoulders to determine your perfect colour palette.
Free expert talks will help you to learn about the importance of knowing your colours and what they mean for your style.
There are bounce back vouchers to the stores involved in the event as well as goodie bags containing a gift bag with colour swatches and more treats.
Visitors can either pre-book a session or snap up one of the limited walk-in appointments available on 4 and 5 May.
For more information and to book an appointment visit: mcarthurglen.com
KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
Again, this is a real thing you can pay actual money for. (Credit: KFC UKI)
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.