Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Pets at Home to pause the sales of rabbits at all UK stores over Easter to stop ‘impulsive’ buying
Emily Sergeant
Pets at Home has announced that it will be pausing the sale and adoption of rabbits at all its UK stores over Easter.
The pet supplies retailer has more than 460 stores nationwide, selling everything from pet food and healthcare, to accessories, veterinary services, and in some cases, even the animals themselves… but once this upcoming bank holiday weekend rolls around, some of the retailer’s animals won’t be available to take home.
Over the extended weekend, from this Friday 18 through to Monday 21 April, Pets at Home’s rabbits will be going on their annual ‘Easter break’.
That’s because action is being taken by the company to help prevent impulse purchases and adoptions driven by the celebrations at this time of year.
It’s said to be part of the brand’s commitment to ‘encouraging responsible pet ownership’.
Pets at Home is pausing the sales of rabbits at all its UK stores over Easter / Credit: Supplied
Giving a little more insight into the decision, a spokesperson for Pets at Home explained: “Every year, we make the decision to temporarily halt rabbit sales over the Easter weekend, which is a deliberate action to discourage any impulsive choices about owning a rabbit, given their close association with this time of year.
“Rabbits make wonderful pets, however, they are not the ‘easy’ pet that they can often be thought of as.
“They have complex needs, including specialised dietary requirements and environments, and we always want to educate and encourage careful reflection on how those needs will be met before homing.”
Rabbits are expected to be available to buy and adopt at Pets at Home, once again, after the bank holiday weekend is over from Tuesday 22 April.
Featured Image – Aswathy N (via Unsplash)
Shopping
You can win a ‘shopping trip of a lifetime’ with a £3,000 budget at Cheshire Oaks
Emily Sergeant
Fancy winning a shopping trip with a £3,000 budget this summer?
In case you weren’t aware, the UK’s largest designer outlet, Cheshire Oaks, is turning 30 years old this year, and in a bid to properly mark the major milestone, has now launched an exciting search for super fans to celebrate their individual style stories and experiences from throughout the past three decades.
Since originally opening back in 1995, the iconic shopping destination has gone from strength to strength over time, having been extended on a number occasions to now boast more than 400,000 sq ft of retail space.
With over 4,000 employees and more than 21 million items sold annually across 160 stores and 19 food outlets, it’s safe to say Cheshire Oaks stands as the go-to destination in North West.
63% of Brits choose to do shop in-person over online purchases, according to a new national style report recently commissioned by Cheshire Oaks.
You can win a ‘shopping trip of a lifetime’ with a £3,000 budget at Cheshire Oaks / Credit: Cheshire Oaks
So who wouldn’t want an all-expenses-paid shopping trip here then? Thankfully, ahead of its 30th anniversary, Cheshire Oaks has launched a UK-wide birthday competition and you can now get your entries in by simply heading to the outlet mall’s website here and sharing your favourite shopping memories from over the years.
You’ll also need to include experiences of how you’ve shopped with the brand through the years, and share why it’s such as special shopping destination to you.
There’s a number of fantastic prizes available, but of course, the star of the show has to be the fully-paid shopping trip for the winner and two other family members worth £3,000 – with Cheshire Oaks looking to reward fans spanning across three generations of the same family, in-keeping with the brand’s 30 year milestone.
If you aren’t quite lucky enough to bag the top prize, entering means you may be in with a chance of winning a shopping trip led by a professional stylist instead, or perhaps a complimentary family fashion photoshoot to help capture the style stories of three generations.
“As our celebrations continue to mark the brand’s 30th anniversary, we’re excited to hear about the individual style stories from three generations of our customers,” explained Kenny Murray, who is the General Manager at Cheshire Oaks.
“The last three decades has seen us evolve, grow and innovate with the times and we’re delighted to be able to share in the celebrations with our loyal customer base and give something back to those most deserving.”
Daisy Jackson -
22nd June 2023 
