Skims, the wildly popular clothing brand co-founded and launched by Kim Kardashian, has brought its swimwear collection to Europe for the first time ever.
The best-selling range of swimming costumes and bikinis is available to shop at the first-ever European Skims pop-up in London, as well as being stocked in Manchester.
Selfridges department stores in both the Trafford Centre and in the city centre will have an edit of the collection for customers to shop.
Down south, the Corner Shop at Selfridges London has become an immersive Skims experience, designed to replicate a Summer Los Angeles poolside oasis, down to the diving boards and palm trees.
Shoppers will even be able to grab custom Skims ice cream treats by Chin Chin Labs while they browse.
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It’s been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger.
The Skims swimwear edit available to shop at Selfridges Manchester Trafford and Selfridges Manchester Exchange Square will include the brand’s signature cuts in multiple coverage levels and colourways.
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The Skims swim collection, now available to shop in ManchesterThe Skims swim collection, now available to shop in Manchester. Credit: SuppliedThe Skims swim collection, now available to shop in Manchester. Credit: Supplied
The pop-up experience and arrival into Europe follows the opening of a Skims Summer Pop-Up in New York, where visitors waited in a queue for more than two hours every day to shop.
The brand has also revealed plans to expand into free-standing stores across the UK and Europe within the next three years.
Jens Grede, co-founder and CEO at Skims said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S.
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“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion.”
The Skims pop-up space in Selfridges London. Credit: SuppliedThe Skims pop-up space in Selfridges London. Credit: Supplied
Robert Norton, Chief Commercial Officer at Skims, said: “As we look to establish SKIMS as a global brand, Selfridges London is the optimal starting point for the next phase of SKIMS journey with our existing customer base in the UK and unparalleled business at Selfridges to date.
“The pop-up experience and expansion of our permanent shop-in-shop space at Selfridges set the framework for our global retail strategy, and we will continue to leverage multi-brand partnerships this year as we plan to open 35 shop-in-shops in the U.S. and internationally.”
Bosse Myhr, Selfridges Director of Womenswear and Menswear, said: “We are extremely excited to welcome SKIMS Swim to the Selfridges Corner Shop, continuing to build on our long-standing relationship with the brand.
“We know our customers love SKIMS product and its distinct point of view. We are looking forward to Selfridges customers being the first to explore the SKIMS Swim collection in Europe, with an extraordinary shopping experience that will get everyone in the mood for summer.”
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Skims is available to shop in Manchester now at Selfridges store, while stocks last.
Featured image: Supplied
Shopping
Lidl reveals one of Manchester’s most-bought items in new ‘Lidl Wrapped’
Daisy Jackson
Lidl has unveiled the most-bought items in each major city around the UK, launching its first-ever ‘Lidl Wrapped’ to share the nation’s shopping habits.
The supermarket chain has gathered data on the most purchased items from 10 cities around the country, to see what the top sellers in each city has been this year.
You might be expecting a clean sweep of boring stuff like milk and bread – but no, apparently Manchester has been obsessed with… avocados.
According to Lidl Wrapped, Manchester has developed an avocado obsession, while Leeds residents have collectively purchased more than 133 million peas, and Bristol has invested in 11 tonnes-worth of coleslaw.
To celebrate the Lidl Wrapped for 2025, the supermarket is now rolling out its own wrapping paper range, and opening free gift-wrapping stations at 10 stores nationwide.
Between the 4 and 17 December, you’ll be able to have your shopping wrapped up in Manchester’s exclusive design (which, yes, will have avocados on it) so your Middle of Lidl find can switch into the perfect present.
The pop-up gift-wrapping stations will also have interactive games with prizes, like in-store discounts and a £50 golden ticket.
Lidl reveals most-bought item in Manchester in new ‘Lidl Wrapped’. Credit: Lidl
You can also buy the wrapping paper in packs of three for just 75p, with all proceeds donated to Neighbourly.
Joanna Gomer, Marketing Director at Lidl GB commented: “This year, our customers have shown us once again that the weekly shop is about more than groceries, it’s about moments, surprises, and the little joys that make life easier and bring people together.
“Looking ahead to 2026, we’re focused on giving our customers even more to value, extra reasons to smile, and plenty of those Lidl surprises that keep them coming back for more.”
The free Lidl wrapping stations will be available from 9am while stocks last between 4 and 17 December.
‘Lidl Wrapped’ top groceries across the UK:
Birmingham – Roses
Bristol – Deluxe Creamy Coleslaw
Cardiff – 15 Welsh Mixed Weight Free Range Eggs
Edinburgh – Lighthouse Bay 2 Scottish Salmon Fillets
Manchester City opens brand-new store at the Trafford Centre
Daisy Jackson
Manchester City has opened the doors to its new Trafford Centre store just in time for the Black Friday shopping frenzy.
The club has launched the brand-new store in collaboration with retail partner Stichd.
The Manchester City store offers fans a bespoke City shopping experience, including this season’s PUMA kits, the Christmas collection (with a £5 donation to City in the Community (CITC) with specific products), and shirt printing.
Shoppers will be able to browse a range of sky blue shirts, hats, scarves, and gloves, as well as soft toys, mugs, and other collectibles.
There’s already a City store in the Manchester Arndale, which opened a couple of years ago, but its arrival at the Trafford Centre is a new development.
Other existing stores include sites in Abu Dhabi, Dubai, New York City, Seoul and Shenzhen.
Serena Gosling, Director of Retail and Licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city.
“It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West.
“We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents.
Manchester City opens brand-new store at the Trafford Centre. Credit: The Manc Group
“We look forward to welcoming everyone to the store.”
Will Rodnight, Head of Physical Retail, stichd, said: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre.
“Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We look forward to welcoming the new City Store to Trafford Centre. This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”
Daisy Jackson -
22nd June 2023 
