TV & Showbiz

This is why Danny Jones isn’t getting a cash prize for winning I’m A Celeb

The Bolton boy's walking away empty handed... sort of.

Emily Sergeant Emily Sergeant - 9th December 2024

It’s official, Danny Jones is the King of the I’m A Celeb jungle for 2024… but he won’t be taking a cash prize home with him.

In case you haven’t been watching, the finale of ITV‘s smash-hit reality show, I’m A Celebrity… Get Me Out Here! aired last night, and it was Bolton‘s very own McFly band member, Danny Jones, who won the hearts of the nation and took home the coveted crown, but despite his flashy new title, a cash prize doesn’t come along with it.

Danny entered the final of I’m A Celeb last night alongside fellow campmates Coleen Rooney, who came in second, and Reverend Richard Coles who took third place.

The singer-songwriter seemed to have emerged as a fan favourite early on in the series, and was publicly praised by viewers on social media throughout, especially for tackling his trials and responsibilities, and after opening up about his ongoing battle with anxiety.

But after an emotional reunion with his wife Georgia and little boy Cooper during last Friday’s episode (6 December), he cemented himself as a frontrunner to win.

ADVERTISEMENT

After being announced as the King of the Jungle last night, Danny said: “Thank you from the bottom of my heart. I gave my all in there, it’s a lovely feeling to be liked. Thank you so much, I appreciate this so much.”

Despite everything he put in to clinch the crown, and despite what many viewers seem to think, unlike other similar reality shows such as Love Island and Big Brother, the only winnings Danny will be walking away were agreed prior to him appearing on the show.

ADVERTISEMENT

I’m A Celeb contestants each agree a fee with their agent for competing on the show before they enter into the jungle, and then, as long as they stay in for a total 72 hours, the money is theirs, even if they withdraw after that time frame.

According to ITV, the 72-hour mark is set to ensure the celebs don’t just bail as soon as they get in there and run off with the money.

Read more:

While the fees each contestant agreed on this year haven’t been formally confirmed, it’s widely been reported in a number of sources that Danny Jones is being paid a sum of around £100,000 to £150,000 for his time Down Under.

Featured Image – ITV