A viral craze has yet again struck the internet, and this time it’s a cute plush collectible toy character even causing queues in Manchester.
In Britain it’s safe to say we are accustomed to a queue or two, but this newest line which has started forming outside a toy and collectibles shop on Market Street has puzzled a fair few Mancs.
The queues aren’t appearing from nowhere either; social media users describe how they’ve walked past the store as early as 7:30am and seen dozens of people standing outside waiting.
The culprit of these queues? An adorable collectable plush toy character that goes by the name of ‘Labubu‘.
Here’s the reason why Market Street has those insane queues.Labubu has made her way to Manchester in all her variations.Credit: Pop Mart
If your follow-up question is, “What is a Labubu?”, don’t worry because we asked exactly the same thing before we ended up nose-deep in the world of these widely popular plush toys.
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Labubu is the name of the viral plush toy created by Hong Kong-born, Netherlands-raised designer Kasing Lung, who drew inspiration from his love of fairytales to make this worldwide cuddly phenomenon.
Recognised by their bunny-like ears, large eyes and big smiles (which some people find off-putting), Labubu has become a bit of an overnight superstar and shows no signs of slowing down.
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The general public aren’t the only ones all over these famous fur-balls either, as celebs and stars alike have been attaching them to their handbags and sporting them like a prized possession.
And these are some pretty big names too, everyone from global superstar Rihanna to pop princess Dua Lipa have been pictured with a variation of Labubu dangling from their handbag.
People don’t just want to buy these viral toys as they are, part of the reason people are so obsessed with Labubu is the surprise element as you’ll find thousands of unboxing videos online.
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Avid TikTok users will come across plenty of unboxing style videos, where collectors predict which colour or variation of the viral toy they will get before inevitably find out for themselves.
Previous Love Island contestant, reality TV star and model Olivia Attwood has got involved in this current Labubu trend, making lots of videos on social media expressing her love towards these plush collectables.
Attwood has become an unofficial mascot for Labubu through her various videos on social media, where she either unboxes or makes reference to these ‘monsters’.
This adorable plush toy character has even made its way into the rap field with UK drill act Central Cee not only having one but five variations of Labubu.
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Each Labubu falls under a category or ‘series’, Cench seems to be a fan of the ‘Have A Seat’ range with all his collectibles in a sitting position.
The series all have their own names and limited edition style characters too including ‘Wings Of Fortune’, ‘Big Into Energy’, Pop Mart even launched a collaboration with household brand Coca Cola.
Labubu toys are exclusive to Pop Mart and available in their stores nationwide including Manchester Market Street and soon in their brand-new Trafford Centre destination too HERE.
So, that explains all the queuing, at the very least.
The shop where people queue OVERNIGHT for viral toys is coming to Trafford Centre
Thomas Melia
There’s a viral shop in Manchester where people queue for hours to get their hands on viral toys, and it’s now making its way to the Trafford Centre.
After already taking Manchester by storm when it initially opened back in March this year, viral toy shop Pop Mart now has its sights set on another new spot in one of the North West’s most iconic and popular shopping malls.
Known for stocking all the latest viral collectable crazes, Pop Mart is set to open its second Manchester site at none other than the Trafford Centre (TC) and will definitely bring in the same queues as its Market Street predecessor.
The Chinese toy and collectable shop has become in high demand for stocking just one certain toy character: Labubu
This cheeky toy character is quite a marmite topic for some, with many finding the plush toys to be cute and cuddly, while others deem Labubu ‘monsters’ to be a bit creepy and off-putting.
Are we pulling from an internal office debate? Maybe…
Regardless, Labubu are widely recognisable around the world, famed for their bunny-like ears and big, wide eyes; soft, shiny fur and, most notably, a large smile with their teeth on display.
It seems everyone is after one of these Labubu character toys, with Mancs making their commute to work through the city centre, startled by the sheer length of the queues at Pop Mart.
There’s a huge amount of Labubu characters to collect.Labubu has blown up online and will now be stocked across two Pop Mart locations across Greater Manchester.Credit: Pop Mart
One social media user even commented, “I went past on the tram at 7.30 this morning and there were half a dozen people in the queue already!”
Trends may come and go, but it seems this latest viral craze is here to stay as it’s now having a second resurgence thanks to lots of celebrity endorsements, including Love Island star Olivia Attwood.
We’re sure the Trafford Centre venue will be just as healthily stocked.
At present, there’s no official opening date for Pop Mart’s Trafford Centre store besides the ‘Coming Soon’ signage outside the shop front, but we’re sure it won’t be too long before you can get your next Labubu fix – we wouldn’t be surprised to see even more Greater Manchester locations follow.
Manchester United to wear special one-off shirt for important awareness campaign
Danny Jones
Just to pre-empt any Manchester United fans fearing they’re still in total delirium the next time they see that iconic red shirt, we can confirm it isn’t just your rose-tinted glasses deceiving you – the club will be wearing a special one-off shirt with a notable difference very soon.
All eyes may now be on Wednesday, 21 May but this limited edition kit has already caught the eye of many supporters for one very obvious reason.
In case you haven’t seen it for yourselves already, Man United have confirmed that both the men’s and women’s squads will be will be wearing a slight variation on their home shirt for their next two matches as part of a special campaign for an important charitable cause.
Joining forces with their usual primary shirt sponsors Snapdragon and global health campaigners Product RED, this one-off alternative strip will be unveiled on the pitch this week.
Product Red, or simply (RED) as it will read on the jersey itself, is a worldwide charity that’s been working to fight global health crises since 2006.
(RED)’s key aim is to end the AIDS epidemic and related injustices by raising money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
The organisation officially partnered with the club and Snapdragon back in January in an effort to help drive awareness and generate further backing for their work – it just so happens that teaming up with one the planet’s biggest brands and one synomyous with that colour made for the perfect collaboration.
With that in mind, putting together a one-off Man United kit with (RED) slap bang in the middle as is close to a commercial/charitable tap-in as you’re probably ever going to get.
Set to be debuted by Manchester United Women in their WSL fixutre against Arsenal this Saturday, 10 May and then again by Ruben Amorim’s side in the Premier League the following day (Sun, 11 May); plus, a select few limited edition replicas shirts will be made available for fans to purchase.
Be first in the know, Reds 👀
Get notified when our limited-edition @RED collection drops ⤵️#MUFC || @Snapdragon
It goes without saying that given the nature of the front-of-shirt sponsor swap, these will no doubt become somewhat of a special item among kit collectors from the off.
More importantly, however, the funds raised through selling these one-off Man United shirts will provide much-needed income for the non-profit and their crucial efforts.
The unveiling of the comes not long after the bedlam that ensued inside Old Trafford during the second leg against Athletic Club, in which United booked their return trip back to Bilbao for the Europa League final, leaving plenty of fans of seeing nothing but the colour red ever since.
MUWFC also sealed their spot in the Women’s Champions League next season to with an important point in the Manchester Derby this past weekend, confirming a finish above Man City this year.
Safe to say it’s been a good few days to be a (RED).
Thomas Melia -
11th May 2025 
