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adidas and Oasis launch exclusive 90s-inspired collection with new Manchester store

Original Forever

Daisy Jackson Daisy Jackson - 27th June 2025

Rock ‘n’ roll giants Oasis have officially partnered with adidas to launch an exclusive Oasis Live ‘25 collection as part of a new Original Forever campaign.

The legendary Manchester band and the pioneering sportswear brand have dropped a full collection of 90s-inspired adidas Originals x Oasis Live ‘25 apparel. 

The 26-piece collection lands just in time for the massive Oasis reunion shows this summer, which includes five homecoming gigs at Heaton Park.

And it’s launching in Manchester in a big way – with a brand-new adidas store that will host the exclusive Oasis collaboration collection. 

The new adidas store is set to open on Thursday 3 July on Market Street, in the heart of Manchester’s busiest shopping district, and will have a packed programme of events to celebrate the city that shaped this iconic band. 

Those events include a free after-hours opening party (you can sign up for the exclusive event through Eventbrite HERE), with free food and beer, plus a tote bag full of limited edition gifts for the first 150 in the queue – first come, first served. 

Bada Bing will be in store serving up a specially curated menu of signature sandwiches, alongside beers from local craft brewery Track Brewing.

Manc icons Mani from the Stone Roses and DJ Paulette will be DJing the event, along with giveaways, raffles, gifts with purchase, and a free photobooth. 

The opening party is set to be a celebration of adidas within the city, of Oasis’s return to Manchester, and the city’s loud and proud legacy. 

Later in the month, on Thursday 10 July, there’ll be a live podcast recording in-store – The Band With The 3 Stripes Podcast with The Face will take fans behind the scenes of Oasis, with photographer Lawrence Watson who’s known for capturing iconic images of the band’s raw energy and style. 

His work with the band over the years helped to define the visual identity of the era and adidas’s influence on British youth culture. 

The event will include complimentary drinks throughout the evening, with a personally signed A6 postcard print by Lawrence Watson as a gift with purchase if attendees purchase any one item from the range.

Between 18 and 21 July, from 10am to 6pm, adidas will collaborate with Vinyl Exchange on a record store takeover, featuring listening stations and a free branded slip mat with any purchase from the collection. 

Exclusive to the adidas x Vinyl Exchange pop-up, select records will also be available at a set price for the special event.

Back to that collaboration though – Oasis and adidas have announced their official partnership to celebrate 30 years of shared history and culture-defining style. 

The Original Forever campaign film shows euphoric crowd-surfers as they journey through each historic era that Oasis has touched, including iconic moments like Knebworth, Wembley and Rio – set to the soundtrack of Live Forever.

The adidas Originals x Oasis Live ‘25 apparel collection consists of looks from the 90s that have been reimagined for modern day, with quintessentially British style. 

At their heyday, Oasis were deeply entrenched in UK terrace culture and lifelong football fans, leading to this new football-casual collection of Firebird tracksuits (Noel’s favourite), raglan sleeve jerseys, coach jackets and bucket hats. 

Chris Walsh, VP Brand at adidas, said: “adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and  have long been entwined in the fabric of music and style. 

“This official partnership represents more than  just two icons coming together; it reignites a timeless piece of cultural music history. 

“‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style  play in shaping culture across generations,”

The adidas Originals x Oasis Live ‘25 collection is available now within adidas retail stores including the brand-new adidas store in Manchester, and adidas.co.uk.

The new adidas Manchester store opens on Market Street on Thursday 3 July, with the exclusive Oasis collection in store. 

Find out more HERE.

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Featured image: The Manc Group