The opening date for the relaunch of Altrincham Leisure Centre, which recently underwent a serious revamp, has officially been announced.
Yes, Alty Leisure Centre – or rather, ‘move Altrincham’, as it will be known moving forward – is finally set to reopen in full following a significant rebrand and redevelopment.
Works on the local Trafford leisure centre and community hub actually first began way back in January 2023, but now, over two and a half years on from its closure for refurbishment, it’s just weeks away from being reopened to the public.
Now officially relaunching on 26 August, move Altrincham comes three years on from the opening of a fellow fitness facility in the borough, with move Urmston debuting in 2022.
Much like how the pandemic delayed the unveiling of their counterparts, it’s taken quite a while to complete the Altrincham Leisure Centre (ATC) overhaul.
The Urmston venue saw over £7 million pumped into resurrecting the old 1980s building back but in the case of ATC, more than £20m has been invested into this latest project overall.
Featuring a new, bigger and better fitness suite, state-of-the-art swimming pools, ‘The Cove Spa’ post-workout recovery and wellness assessment room; a brand-new purpose-built gymnastics hub, an expanded sports hall, as well as lots more, the place is set to be virtually unrecognisable.
As well as a rejigged changing room set-up, catering to men, women, groups and crucially inclusive, there’ll also be an enticing new cafe, featuring a resident in-house bakery from native artisans, MOST.
They really have put everything you could hope for into this major regeneration.
Local authorities have already dubbed this move Altrincham the “most sustainable sports facility” in the region, ahead of its opening later this month.
Sure to be a busy Alty outlet, Trafford Council has also confirmed that the building will use huge air source heat pumps and solar panels, saving upwards of 400 tonnes of carbon per year, with the remaining electricity imported off the grid pulled from a 100% green, renewable supply.
“More than 8,000 tonnes of carbon will be saved over the lifecycle of the pumps and panels, addressing the Council’s priority of addressing the climate crisis and becoming Carbon Neutral by 2038″, they go on to add.
Fixtures like this have been funded with support from the Greater Manchester Combined Authority (GMCA) and the UK government’s Public Sector Decarbonisation Scheme, with over £2m of funding secured to bring the scheme to life.
Even the ‘purer’ pools will cost less money and water to run, not to mention the bonus of safe storage for bikes, nearby travel links to the Bee Network and EV charging points in the car park.
Speaking on the impending opening date, Cllr Aidan Williams – Trafford Council’s Executive Member for Climate Change – beckoned the reborn leisure centre as a shining example of the borough’s commitment to crucial environmental change.
“move Altrincham is a great example of how we’re setting new standards in Trafford that will help the Council achieve its zero carbon goals and send a powerful message to our communities that we treat climate change seriously and are working hard to create a greener, cleaner future,” says Williams.
Once again, the new and improved Alty Leisure Centre opens its doors on Tuesday, 26 August, and we can’t wait to see what the neighbours make of it.
Salford City FC confirm former Manchester United shirt sponsor as latest commercial partner
Danny Jones
Salford City FC have announced a former Manchester United financial partner and well-known shirt sponsor as their latest commercial partner.
The local League Two, helmed by the consortium consisting of ex-Man United players most commonly known as the ‘Class of ’92’, now share even more in common with the Red Devils beyond just the colour of their shirt and some old personnel.
However, the Greater Manchester side has struggled to progress in recent years, so the owners have continued to look to generate further revenue when it comes to the business off the pitch; cue the return of a familiar logo and, arguably, one of the most recognisable sponsors to ever feature on a footy kit.
While it may not be featuring pride of place on the front of their shirt – that position still belongs to Fireball Whisky following their July 2024 deal – as it once did for Manchester United, Salford City have welcomed the American International Group (AIG) as a new minority equity investor.
Announcing the collaboration on social media, the ambitious Ammies wrote: “AIG’s investment in the Club is a powerful endorsement of the model we’re building, aligning world-class partners with a football-first vision grounded in ambition and long-term commitment.
“Together, we’re accelerating Salford’s next chapter and laying the foundation for lasting success, on and off the pitch.” AIG were paired up with MUFC from the 2006/07 campaign to the end of the 2009/10.
AIG are the first Fortune 500 company to back a League Two outfit in EFL history.
Beyond already being a multi-national insurance group, they were famously partnered with one of the most decorated Man United teams of all-time and therefore share part of the visual legacy by serving as the front-of-shirt sponsor for one of the most iconic shirts of all time.
We’re of course referring to the 2007 home jersey, which was worn by the likes of Wayne Rooney, Cristiano Ronaldo, Carlos Tevez, Paul Scholes and more as they won the 2008 UEFA Champions League final, before the kit was kept for 08/09 as well.
Of course, the firm itself is no stranger to sporting crossovers; as well as sponsoring Manchester United at the peak of their powers, they also sponsor the likes of the Ladies Gaelic Football Association, the AIG Women’s Open and lots more golf in Ireland.
Speaking on the new deal, SCFC co-chair Declan Kelly, added: “Partnering with AIG, a world-class organisation under the outstanding vision and leadership of Chairman and CEO Peter Zaffino, represents another major step forward in the evolution of Salford City FC.
“It proves what’s possible when global investment aligns with a football-first approach. AIG is committed to helping Salford achieve its vision of becoming the best small club in the world, and their investment, both financially and strategically, will help accelerate our next phase of progress.”
With Salford having called for new investors in February 2024, this is the kind of backing they were no doubt hoping for, with AIG also expected to help fund key upgrades to the Peninsula Stadium and more.
As for on the pitch, there’s been plenty of movement in the transfer market already this summer window, with the return of a highly-rated young goalkeeper being one that has delighted fans in particular.
Featured Images — Salford City (via club website/via X)
Sport
Manchester Storm confirm club veteran will serve in a ‘player-coach’ role this season
Danny Jones
Ice hockey team Manchester Storm have confirmed that a long-standing club servant will return in a dual player-coach role for the new season.
Unveiling the news on Monday, 11 August, Manchester Storm commented, “Was it ever in doubt?”, as they announced that fan favourite Dallas Ehrhardt is back at the ice shelter only with an adjusted sphere of responsibilities for 2025/26.
Approaching nearly a full decade here on the European circuit, this upcoming campaign marks Ehrhardt’s ninth Elite Ice Hockey League (EIHL) season, representing both Manchester Storm and Great Britain over his many years spent across the pond.
Having already operated as a highly experienced and valuable figure in the dressing room for some time, his focus will now switch primarily to coaching, but he will still be eligible to pull on a jersey when needed.
🤝 Was it ever in doubt?
Manchester Storm are pleased to confirm veteran defenceman Dallas Ehrhardt returns for his ninth full EIHL season. While stepping back from a full-time playing role to focus on coaching, he will remain on the active roster and be available when required.… pic.twitter.com/swu9WNv3nb
— Manchester Storm | #TakeShelter (@Mcr_Storm) August 11, 2025
Writing in an official statement on the club website, the Storm said: “Veteran defenceman Dallas Ehrhardt returns for his ninth full EIHL season. Despite stepping back from a full-time playing role to focus on coaching, he will remain on the active roster and be available when required.
“Ehrhardt holds the franchise record for league appearances (420) and leads the club’s all-time points, goals, and assists charts for a defenceman with 207 points (70G, 137A).
“Since joining the Storm in 2016, he has featured in over 90% of all league games and has earned 20 international caps for Great Britain.”
The 33-year-old will also be joined by assistant and junior development coach, Mike Morin, who is remaining in his post, helping the senior team whilst also helping support the growth of local and academy players.
In terms of playing personnel, Manchester Storm have been doing plenty of recruitment at the same time, announcing multiple new signings for 25/26.
All three of these backroom figures have represented Storm for multiple decades between them, so they know the place inside out.
Fellow club veteran and now former player turned head coach, Cam Critchlow, said of the appointment: “Dallas and Mike both have a deep understanding of the game and of this club.”
“Dallas’s experience and leadership will be vital behind the bench, and Mike’s commitment to developing players speaks for itself. I’m looking forward to continuing to work with them both.”
While Ehrhardt’s on-ice experience will no doubt be called upon throughout the season, it’s good to see plenty of new and exciting faces being brought into the Storm Shelter – case in point:
Danny Jones -
11th August 2025 
