UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
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Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
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Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
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Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
Greater Manchester shoppers can take part in a real-life supermarket sweep competition
Emily Sergeant
Aldi is giving Greater Manchester shoppers the chance to take part in a real-life supermarket sweep for charity.
Building on the success of Aldi Scotland’s long-running initiative – which has raised more than £60,000 for charity over the past decade – Aldi is bringing its successful ‘Supermarket Sweep’ fundraiser to England and Wales for the first time, and shoppers from across Greater Manchester will have the chance to take part for a brilliant cause.
10 winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes.
Once the dash is complete, Aldi will donate the full value of each winning trolley to Teenage Cancer Trust, helping to support young people with cancer across the UK.
Unfamiliar with Supermarket Sweep the TV show? This is how it works.
Shoppers can take part in a real-life supermarket sweep competition / Credit: Aldi
The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by the host. The time they accumulate determines how long they have in the ‘Big Sweep’ round to run around a studio mock-up of a supermarket, collecting shopping items.
The team with the shopping trolley filled with items of the most value wins the chance to enter the final ‘Super Sweep’ prize round.
Speaking as entries to the unique competition open this week, Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, said: “Our customers are always incredibly supportive of the causes we champion, and we’re pleased to be bringing this much-loved fundraising initiative to England and Wales for the first time.
“We can’t wait to give shoppers the opportunity to put their trolley-dashing skills to the test, while helping to raise vital funds for Teenage Cancer Trust. Every pound raised will help the charity continue providing specialist care and support to young people with cancer when they need it most.”
The competition is now open, with entries closing at 23:59 on Tuesday 4 August.
To enter, you’ll simply need to email [email protected] with your details for the chance to win, and you can find all the terms and conditions here.
Featured Image – Aldi
Shopping
Salford City drop first new kit ahead of new era for the football club
Danny Jones
Salford City FC have finally dropped the first new kit for the team’s new era, with the native second city side having fully reverted to orange and black as their core colours and a fresh club crest late last year.
The local club, which was famously bought by Manchester United’s ‘Class of ’92’ and businessman Peter Lim back in 2014, is now embarking on its next chapter and a “new identity” – starting with going back to the days of old when it comes to the badge and official palette.
After the change was initially announced last October following feedback from an extensive fan review, a first glimpse at the rebooted badge, which calls back to previous versions, and the details behind it were revealed this past December.
Fast forward to Wednesday, 8 July, and the latest away shirt incorporating the new (and old) core design tenets has been released in full glory; here’s a closer look:
As you can see, the white-base alternate strip features the iconic adidas three stripes in orange across the shoulders and sleeves as a representation of their new primary colour, but keeps the second accent often used on home, away and/or third kits in recent years.
Keeping the black with an orange trim on the neck and cuffed short sleeves, Ammies can almost certainly expect some kind of inversion of the trio on the main for the home shirt.
Perhaps most notably, leading global insurer AIG is printed across the front and the new principal sponsor, continuing their partnership with the organisation and replacing Fireball Whisky after a short stint as the lead brand logo.
Unsurprisingly, some Salford supporters have noted that it is reminiscent of Man United kits from 2006-2010, who were also sponsored by the company.
Elsewhere, international technology consultancy Accenture features across the upper portion of the back of the shirt, and British wellness retailer Holland & Barrett appear on the left-hand sleeve.
Finally, the kit is completed with white shorts that also feature orange stripes and a black and orange trim, and customised ‘SCFC’ white socks.
Salford’s Lionesses women’s team will wear black shorts with orange stripes instead. What do you make of the first fresh shirt of the new era, Salfordians?
Danny Jones -
9th September 2025 
