UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
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Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
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Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
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Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
Lovely last-minute Mother’s Day ideas from Selfridges in Manchester
The Manc
Mother’s Day is this Sunday – and if those words have just sent you into a blind panic, just take a breath and head straight across to Selfridges.
The huge department store has come up with all sorts of things that make for perfect last-minute gifts and experiences.
That includes a carefully curated selection of gifts available in-store, plus a very special Morning With Mum beauty workshop so you can spend some quality time together on Mother’s Day.
Selfridges can be your one-stop shop for the big day.
In both Exchange Square and Trafford Centre stores, you can pick up lovely gifts like feast-filled hampers, fabulous accessories, luxury chocolates, candles, and even cards.
As always, there are gifts you can have personalised in-store for a sentimental present for the mother figure in your life.
If you’re really stuck, you can pop along to the Beauty Concierge and book her an experience.
And over in Selfridges Exchange Square, you can pick up a beautiful fresh bouquet from The Royal Exchange Florists.
Selfridges has loads of last-minute Mother’s Day ideas
There’s rarely a gift more precious than quality time together, which is why Selfridges will be hosting a special Mother’s Day floor-wide beauty event on Saturday 14 March.
Ticket-holders will receive expert beauty advice from your favourite brands, while enjoying complimentary drinks and sweet treats.
There’ll also be plus exclusive gifts with purchase available, and giveaways on the day, and you can redeem the £20 ticket price against products purchased on the day.
You can even grab an artist print for mum at the vending machine.
Tickets for the Morning With Mum beauty workshop are on sale HERE.
You could also share a moment over a glass of champagne at San Carlo in both locations, or grab a sweet treat from the bakery in the Trafford Centre store.
Søstrene Grene announces official opening date for new Manchester Arndale store
Emily Sergeant
Søstrene Grene has now confirmed the official opening date for its brand-new store inside Manchester Arndale.
In case you missed it, the beloved Scandinavian lifestyle and home decor retailer announced back in September that Manchester Arndale was the latest location to get the ‘Grene’ light for a new 4,952 sq ft store – with the shopping centre saying it was ‘delighted’ by the addition.
Known for its contemporary – yet surprisingly affordable – home decor, furniture, and stylish lifestyle products, stepping foot inside a Søstrene Grene is store is arguably unlike any other experience on the high street, thanks to its unique layout and winding aisles making it feel like you’re discovering something new around every corner.
The retailer offers a wide assortment of homeware, kitchen items, craft supplies, soft furnishings, toys, gift ideas, seasonal décor, and everything in between.
Søstrene Grene has just announced the official opening date for its new Manchester Arndale store / Credit: Supplied
The new Søstrene Grene store follows a recent flurry of other openings and announcements at Manchester Arndale, including Sephora, Alo Yoga, PureSeoul, Represent, and more, and also comes after the lifestyle brand announced that it would be opening a new store in Stockport.
And now, it’s been confirmed that the Arndale store will officially open its doors later this month on Thursday 26 March.
“Manchester has always had a special atmosphere and opening a second store here is a reflection of the city’s creativity and enthusiasm for design,” commented Mikkel Grene, who is the Group CEO and co-owner of Søstrene Grene, as the opening date was announced.
“Each new store allows us to bring more of our Scandinavian-inspired vision to communities across the UK, offering spaces that are calm, thoughtful and full of inspiration.
“This launch is another exciting step in our UK journey and we’re proud to continue sharing what makes Søstrene Grene unique.”