JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
ADVERTISEMENT
The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
ADVERTISEMENT
The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
ADVERTISEMENT
Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
ADVERTISEMENT
The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Søstrene Grene announces official opening date for new Manchester Arndale store
Emily Sergeant
Søstrene Grene has now confirmed the official opening date for its brand-new store inside Manchester Arndale.
In case you missed it, the beloved Scandinavian lifestyle and home decor retailer announced back in September that Manchester Arndale was the latest location to get the ‘Grene’ light for a new 4,952 sq ft store – with the shopping centre saying it was ‘delighted’ by the addition.
Known for its contemporary – yet surprisingly affordable – home decor, furniture, and stylish lifestyle products, stepping foot inside a Søstrene Grene is store is arguably unlike any other experience on the high street, thanks to its unique layout and winding aisles making it feel like you’re discovering something new around every corner.
The retailer offers a wide assortment of homeware, kitchen items, craft supplies, soft furnishings, toys, gift ideas, seasonal décor, and everything in between.
Søstrene Grene has just announced the official opening date for its new Manchester Arndale store / Credit: Supplied
The new Søstrene Grene store follows a recent flurry of other openings and announcements at Manchester Arndale, including Sephora, Alo Yoga, PureSeoul, Represent, and more, and also comes after the lifestyle brand announced that it would be opening a new store in Stockport.
And now, it’s been confirmed that the Arndale store will officially open its doors later this month on Thursday 26 March.
“Manchester has always had a special atmosphere and opening a second store here is a reflection of the city’s creativity and enthusiasm for design,” commented Mikkel Grene, who is the Group CEO and co-owner of Søstrene Grene, as the opening date was announced.
“Each new store allows us to bring more of our Scandinavian-inspired vision to communities across the UK, offering spaces that are calm, thoughtful and full of inspiration.
“This launch is another exciting step in our UK journey and we’re proud to continue sharing what makes Søstrene Grene unique.”
The official grand opening of Søstrene Grene at Manchester Arndale will take place on Thursday 26 March at the (very specific) time of 9:59am.
Featured Image – Supplied
Shopping
JD and Nike are hiding free pairs of Air Max shoes in InPost lockers at the Trafford Centre
Daisy Jackson
JD are celebrating the return of the Nike Air Max 95 ‘OG Neon’ with a major giveaway, hiding pairs of the limited trainers inside InPost lockers at the Trafford Centre.
There’ll be a chance for Mancs to unlock exclusive prizes, including those iconic shoes, plus Air Max 95 jackets, pants, and t-shirts.
JD started teasing the drop of the Neons last week, with a video of a stock room filled with Air Max boxes and a crew packing.
Then details started dropping too, with Liverpool grime star Kasst 8 revealing himself as the sender.
In the campaign, the unapologetically Northern artist appears stationed on JD x Nike Air Max branded lockers, firing off texts reading ‘I’ll be there soon’, ‘SHIPPED OUT’, and ‘Check your InPost’.
And now JD has revealed its major competition with Nike, giving you the chance to bag a pair of Air Max 95 OG Neons.
Special Air Max branded InPost lockers will be stationed in-store at JD at the Trafford Centre (and at Liverpool One), each one stuffed with Air Max shoes and apparel.
To be in with a chance of unlocking a locker, you just need to submit your details HERE.
Then select winners will be chosen from a random draw and sent a unique code, which you can take to your chosen locker and reveal what you’ve won.
The Air Max 95 OG Neons are an iconic shoe designed by Sergio Lozano, with a human anatomy-inspired design that includes ribcage laces and vibrant neon accents against grey gradients.
JD have been teasing the launch of this campaign, with the Air Max 90 and 95 Neons dropping in-store and online on Thursday 5 March.
If you missed last year’s Air Max OG Neon drop, JD’s throwing you a lifeline.
Enter before 9am on Tuesday 3 March HERE for your chance to unlock – winners will be picked at random and contacted this week to collect at JD Manchester Trafford Centre.
Daisy Jackson -
7th November 2025 
