JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
ADVERTISEMENT
The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
ADVERTISEMENT
The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
ADVERTISEMENT
Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
ADVERTISEMENT
The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Top Northern Quarter vintage shop Gone Fishing is closing – with one final, massive sale
Daisy Jackson
Gone Fishing Vintage, one of the Northern Quarter’s top vintage shops, is closing for good after one final weekend in Manchester.
The popular shop will be going out with an almighty sale, offering 50% off everything in store on 10 and 11 January.
Gone Fishing has carved out a niche thanks to its menswear-focused, curated range of second hand fashion, often sourced from Italy.
You’ll always find a quality selection of brands including Stone Island, CP Company, Burberry, and Moschino.
And it’s caught plenty of eyes during its time on Oldham Street – just last year, Drake popped into Gone Fishing to buy himself a vest.
But now owner Seb Dixon has confirmed he’s closing down the shop – and soon.
He said it’s been a ‘f***ing tough decision’ but Gone Fishing has ‘outgrown the space’.
In a video shared to Instagram, he announced an ‘everything-must-go’ sale with half-price clothes this weekend, kicking off from 11am on Saturday 10 January.
Seb said: “Quick announcement – I’m closing down the shop. This might come as a bit of a surprise to you, but unfortunately it’s true.
“After doing this for so many years, it’s been a f***ing tough decision.
“So I started it as a passion project and it’s not the fact that I don’t have passion for it anymore or have fallen out of love with it or you guys. I just want to take it in a slightly different direction.
“I just feel like we’ve outgrown the space a little bit and how creative we can get in there, and creativity was the main reason why I started the business.
“So this weekend is our final weekend in the shop and we need to get rid of everything. So we’re doing 50% off all items.
“I reckon it’s gonna be a little big mad – we’ll open at 11 but I’d say get there a little bit earlier.
“I just want to say thank you to everyone who shopped with us, supported us over the last few years. Especially the customers, we wouldn’t be here without you.
“Stay tuned as we release our new location where you can shop with us. Until then, see you on Saturday.”
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Daisy Jackson -
7th November 2025 
