Sounds of the City returned to Manchester on Wednesday, courtesy of about as big an opening act as the festival has ever had before, with Avril Lavigne soaking in her first taste of Castlefield Bowl and proclaiming how much she loved the venue.
Us too, Avril – just not as much as it loved you.
That’s right, Canada’s pop-rock princess kicked off Sounds of the City 2024 with a Greatest Hits gig on the limited UK leg of her European tour just a couple of days after doing the ultimate outdoor gig at Glastonbury – which looked and sounded amazing, by the way.
You could tell how pumped she was to be bringing some of that ‘rock out under rainy British skies’ energy to Manchester’s iconic amphitheatre but, in one of those most magical moments that sometimes happens at festivals, the clouds broke and we got a stunning nostalgic sunset singalong.
The weather shifted just moments after fellow Canadian pop-punk veterans Simple Plan took to the stage as main supports just like they have throughout her tour, with six countries and nearly 30 more gigs to go, but it didn’t look like they were already several shows deep and well into their 40s.
ADVERTISEMENT
It can be a tough ask getting a crowd going before a headliner sometimes, but these lot didn’t struggle at all and that’s why they’re still going all these years later.
Be it making ‘it’s not a phase, mom’ jokes, inviting a bunch of blokes dressed in Scooby Doo onesies on stage as they played the classic cartoon’s theme song (yes, they sing that one), giant beach balls, playing classics like ‘I’m Just A Kid’ or a few quick covers, they very much understood the assignment.
ADVERTISEMENT
After getting the crowd to ‘Jump’ as they would at any other rock concert, the mood was just right for the main event and let’s just say a lot of current and ex-emos, moshers and noughties kids alike were very happy when ageless Avril Lavigne walked out in Castlefield Bowl.
A very wholesome warm-up. Well, apart from the ‘play with our balls’ jokes but still. (Credit: The Manc)
Well, that’s not entirely accurate: after some suspense-building graphics and lots of anticipant screaming, she burst onto the stage – quite literally – with one of her first big hits, ‘Girlfriend’, as Manchester welcomed her back after a very long time and she set off a sea of streamers into the air.
An early confetti cannon is always a sign of a good gig and it will surprise absolutely no one to hear that Avril Lavigne still sounds absolutely sensational, not to mention that the acoustics of the Bowl proved perfect for letting her voice travel across Castlefield and beyond.
ADVERTISEMENT
It’s also worth mentioning that even if you’re just a casual fan or think you ‘only know the hits’, as this latest album release and series of shows has proved, the girl has a lot more hits than you even think.
Song after song we found ourselves knowing the words and chants, which only increased the nostalgia factor even more as we watched countless fans of all ages dancing their heads off and singing at the top of their lungs.
That’s what it’s all about.
Some way to say helloThat famous logoJammy gets…A rather loud scream when she came out – and that was just us.
The 39-year-old (yes, we know she still looks like she’s in her 20s, don’t rub it in) also had a really charming manner when it came to interacting with the crowd; it may have been a little bit less bantery than her support act but you could tell she was rolling back the years just as much as we were.
Looking back on more than two decades of making music, she was taking it all in: the venue, the people with pink hair and those wearing official Avril uniforms (neckties and spike bracelets), not to mention the drinkers as she sprayed a bottle of champagne into the front row.
ADVERTISEMENT
She even welcomed Simple Plan back on stage for a duet and also used the opportunity to invite some die-hard fans and little kids whose parents are clearly passing their impeccable music taste on to their little’uns to join them, taking photos, signing skateboards to sing the chorus of ‘Addicted’.
Dream come true stuff and a moment in which we suddenly remembered she’s no longer the Avril Lavigne that burst onto the scene and the biggest thing on MTV when she was just a teenager – she’s a mum these days and all her fans have grown up with her.
We love that feeling when everything feels like it’s come full circle and we can all pretend we’re ‘just a kid’, as her openers so aptly put it.
There were pyros, wholesome fan interactions, a train driver up on the viaduct stopping to wave at the crowd, and much more.
Once again, we don’t think we need to convince you that classics like ‘Sk8er Boi’ and ‘Complicated’ were as good as you’d hope they’d be, perhaps even better, and we can now tick seeing Avril Lavigne live in Manchester off the bucket list.
The whole Sounds of the City lineup for 2024 is great and there’s lots of variety in genre too, which is always a bonus, but we have to say that the throwback feeling of this particular gig was wonderful and we can’t think of many better ways to kick off a festival.
ADVERTISEMENT
Now watch as queen Avril Lavigne turned Castlefield Bowl into a choir for her ultimate ballad, ‘I’m With You’, in a perfect choice of closing song.
Is there any more beautiful a sound than a sea full of Mancs singing in harmony? Not a chance.
Government to introduce price cap on ticket touts and launch consultation on dynamic pricing
Danny Jones
The UK government are finally set to install a price cap on re-sale tickets for touts and open an official consultation on the growing trend of dynamic pricing.
If you’ve bought a ticket to a live music show over the past year or so, you’ll have noticed that ticket prices in general are on the up – particularly if purchased from a reseller, in which case you might have paid through the nose for the privilege.
Not only does ticket touting remain a prevailing problem in the industry, with tonnes of tickets for big shows, especially, being snapped up in bulk or by bots and listed for re-sale before you’ve even added them to your basket, but the advent of this new dynamic pricing lark has made things even harder.
You only have to look at the controversy and chaos surrounding Oasis’ reunion tour, which ultimately saw some fans paying significant amounts more for practically the same ticket just a few days later in what many dubbed as ‘fraud’ and even ’emotional blackmail’.
Justin Timberlake at Co-op Live Manchester was one of countless gigs where ticket prices fluctuated. (Credit: The Manc Group)
Tackling resellers head-on
Knowing full well that people will go to extreme lengths to try and see the musicians and artists they love so dearly – in some cases being backed into a corner as the final figure displayed on the screen when they checkout suddenly jumps up – the modern ticketing industry is severely broken.
With all that in mind, the government are now looking to enact more stringent measures on resellers, by announcing a new price cap on tickets put back up for sale which is set to be introduced (hopefully) in the very near future.
Targeting sites infamous for inflating re-sale costs such as Viagogo, StubHub and others, the bill published on Friday, 10 January proposes a price cap of face value plus 10-30% but no more, with an obvious aim to keep that number as low as possible.
According to the current figures, touts reportedly cost music fans alone more than £145 million in extra re-sale fees when purchasing tickets every year – a frankly ridiculous sum. There will always be tickets ending up on re-sale sites, that’s unavoidable, but a price cap could seriously improve the situation.
The Manc music legends themselves claim they had little control over the situation.
Down with dynamic pricing
Labour, who were voted into power back in July, are also set to try and combat dynamic prices, which essentially sees gigs and events set people back more or less depending on how the popular ticket sales have been up to that point, market trends and general demand. An initial review was called for last year.
Put simply, the more people want to attend a gig, platforms like Ticketmaster feel they are able to jack up their margins even after the initial price point has been established. The European Commission has been investigating these methods since September 2024.
Although it is still unclear as to the exact time scale of when these changes will come in, Labour MP Chris Bryant told NME that although they are still in the early stages, it is “now just a matter of how the government takes action.” And that’s where you come in.
The consultation is also crucially public, with the calling for people to submit their evidence on current pricing practices and continue engaging in the discussion throughout the progress. New Year’s Resolution: let’s curb ticket touts as much as we possibly can.
The AO Arena is giving away FREE tickets for a year to celebrate 30 years in Manchester
Daisy Jackson
The AO Arena has announced it’s giving away free tickets for a year to celebrate its 30th anniversary in Manchester.
The iconic music venue has welcomed the biggest names in the world in its three decades, with millions of us making memories for life inside its huge space.
And now you could win VIP tickets for an entire year, simply for sharing those memories with the AO Arena.
Fans who submit their old photos, videos and tickets will be in with a chance to win tickets to all the shows coming up in 2025 – which already includes massive gigs like Kylie Minogue, Katy Perry and Busted vs McFly.
AO Arena wants to dig deep into ‘first gig’ nostalgia territory, using fan-submitted snaps to build a collection of Manchester memories.
Were you in the same room as Taylor Swift, did you party like it was 1999 (because it was) with Spice Girls, did you cry over the sight of Gary Barlow or cry laughing with Peter Kay?
Britney Spears and Beyonce are among the names who have performed at AO Arena in its 30 year history. Credit: Supplied
Whatever your AO Arena memories are, you can share them before the end of the month to be entered into the competition to win VIP tickets for the year.
One overall winner picked at random will get the ultimate VIP experience, including access to a premium suite and The Beautiful North, as well as access to The Mezz with panoramic views of the main stage.
The 30th birthday campaign has been inspired by Adele’s monumental When We Were Young performance at Glastonbury, and all these memories will be projected around the arena before every performance.
You can submit your footage and enter the competition via the AO Arena website HERE.
Danny Jones -
4th July 2024 
