Manchester Arena is being renamed as the ‘AO Arena’
The new headline sponsorship will see the site titled the 'AO Arena' until 2025 - with AO customers entitled to exclusive access, tickets and experiences.
Manchester Arena has struck a deal with Bolton-based online electrical retailer AO to rename the city centre’s major entertainment venue.
The new headline sponsorship will see the site titled the ‘AO Arena’ until 2025 – with AO customers entitled to exclusive access, tickets and experiences.
This is the first time the arena has been branded since 2014.
In addition to the sponsorship announcement, arena operators ASM Global have also submitted a planning application for the first phase of the venue’s major redevelopment.
The strategy is aiming to turn the arena into one of the lowest carbon venues in Europe, enhance its existing access to onsite transport links, and act as hub for communities.
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Over 6,800 people from across Greater Manchester provided feedback as part of an extensive consultation on the plans – ‘with 94% voting positively on the proposals.’
Anthony O’Neill / Geograph
AO Founder and CEO, John Roberts commented on the announcement; “The Arena holds a special place in the hearts of so many people in Manchester so we’re hugely proud to add the AO smile, especially after such an emotional and difficult period. Our home is firmly in the North West, something we’ve never forgotten while building the business into a global destination for electricals.
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“We hope today’s redevelopment plans for the AO Arena which, combined with soon-to-be-announced good news about the events coming in 2021, will create hope and excitement about the future of entertainment in our great city.
“Through this sponsorship, we can deliver our famous AO smile to millions of visitors every year and we can’t wait to welcome them to the AO Arena. Thousands of our customers will also be able to enjoy amazing events with tickets, exclusive access and money-can’t-buy experiences.”
James Allen, General Manager of the AO Arena added: “We are thrilled to have secured this partnership and we look forward to a dynamic relationship with this exciting brand.
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“Marking our 25th anniversary with redevelopment plans and our new partnership with AO highlights our commitment to the future of this venue in the heart of Manchester. And after such a long period of pause, we look forward to being able to press play and welcome fans back to the AO Arena.”
AO and ASM Global will be working together to turn the venue ‘AO green’, with ambitions to book the biggest talent for shows once the arena is ready for a full reopening.
Role Model adds Manchester arena show to world tour after huge demand
Daisy Jackson
Platinum-certified singer-songwriter Role Model has just added a huge Manchester gig to his upcoming world tour.
The star – real name Tucker Pillsbury – had previously only added one single UK date to his Chuck on Tour tour, and that was down in London.
But now Role Model is officially heading north, announcing a massive gig at the AO Arena in Manchester.
The news follows a sold-out run of dates last year, which brought him to the (much smaller) O2 Apollo here.
His star really rose after the release and viral success of his 2025 single, ‘Sally, When the Wine Runs Out’.
And now with a third studio album to his name – Chuck Timely & The Hourglass – Role Model is ready to return to Manchester and London on his 2026-2027 global tour.
The tour will travel across North America before heading overseas, with dates across Europe early next year.
Keni Titus will support Role Model at all dates on the UK and European leg of the Chuck on Tour tour.
Role Model will perform at the AO Arena in Manchester on Sunday 28 February, with pre-sales available on 4 and 5 November before general release tickets go on sale at 9am on Friday 6 November – grab yours HERE.
Pop icons S Club announce new arena tour, with huge Manchester gig
Daisy Jackson
S Club will be heading back to Manchester on a newly-announced 13-date arena tour next year.
The pop icons have announced the Ain’t No Party Like A S Club Party tour, which will see Bradley, Jo, Jon, Rachel and Tina back on stage for the ultimate pop party.
The huge tour includes a night at the AO Arena in Manchester, as well as two gigs at the O2 in London.
S Club are one of Britain’s most successful pop groups, formerly known as S Club 7, who went on to become a cultural phenomenon with their own TV series – one of which, L.A. 7, remains the highest-rated programme of all time on CBBC.
Their smash hits include Reach, Don’t Stop Movin, Bring It All Back, Never Had A Dream Come True, and S Club Party.
In 2023, S Club celebrated their 25th anniversary with a sellout UK and US tour, shortly after the tragic death of former member Paul Cattermole.
Now, five of the original seven are ready to bring the party back to Manchester, as S Club return to the stage.
They’ll have very special guests supporting on the tour too, announcing Boyzlife, the supergroup made up of the former Boyzone and Westlife members Keith Duffy and Brian McFadden.
S Club say: “We can’t wait to get back out on tour, see you all and celebrate the songs, memories and moments we’ve shared together over the years.
“It’s going to be one BIG party, and we want you all to be part of it!”
S Club will play the AO Arena in Manchester on Saturday 9 October 2027.
Tickets for all shows go on sale at 9.30am on Friday 6 November HERE.
The Manc -
2nd September 2020 
