Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
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Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
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In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
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With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
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Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
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He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
GMP
Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
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But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
Embrace announce intimate live show in beloved Bury music venue
Danny Jones
British alternative veterans Embrace have announced another intimate show here in Greater Manchester, only this time it’s over in Bury at a stunning small-cap arts venue.
It’s not often you get to see such a long-standing band play outside of the city centre so far into their career, especially in gorgeous grassroots spaces like this one.
A fellow Northern outfit, they’ve often been lumped in with that ‘post-Britpop’ era of music, and plenty throw around the so-called ‘dad rock’ label, but honestly, we couldn’t care either way: they remain among the UK’s perennially underappreciated underdogs that never get old, as far as we’re concerned.
Revealing a handful of new live dates for their album launch this summer, they’ll be making just two appearances in the North West on the run.
Writing in the post, the group said: “We’ve lined up a run of exclusive UK dates in venues that are some of the smallest we’ve played in years. It’s going to be special, but capacity is extremely limited.”
As you can see, besides the Jacaranda Baltic in Liverpool, the only other place in this region where they’re set to play for this mini tour is The Met over in Bury.
One of the most beautiful gig spots, not just in the town but in all the 10 boroughs, for our money, the room only holds around 400 standing and roughly 250 seats.
For seasoned artists like this lot, who are more used to playing big festival stages and big domestic headline tours – which they’re also doing later this year – it’s sure to be a special night.
Toasting the release of their ninth studio LP, Avalanche, this spin-off on the tried and tested in-store format wouldn’t be possible without the help of local record store, Wax and Beans, who are promoting and hosting the show.
But we can’t lie, there’s something about the idea of seeing them decades on from when they first tightly-packed out crowds of this size.
If you want to be part of the Embrace album launch tour, you can get ready to grab your tickets at 10am this Friday, 27 March, right HERE. And speaking of great record shops…
Niall Horan is heading back to Manchester with a massive arena show just announced
Daisy Jackson
Niall Horan will be back in Manchester this year on a huge newly-announced European arena tour.
The former One Direction star (and chart-topper in his own right) has just announced his Dinner Party Live On Tour tour.
The tour comes in support of his upcoming fourth solo studio album, Dinner Party, which promises to be ‘cinematic and organic’.
Niall Horan will be performing at the Co-op Live in Manchester this September, along with gigs in other UK cities including Sheffield, Glasgow, and Newcastle.
He’ll then head right across Europe, playing music from his multi-Platinum-selling songbook.
Niall first shot to fame as one-fifth of One Direction, but has one of the group’s strongest solo careers, with three chart-topping albums and massive hits like Slow Hands, Heaven, and Our Song.
Niall Horan is heading back to Manchester with a massive arena show just announced
He’s also worked on some exciting collaborations with the likes of Anne-Marie, and most recently Myles Smith.
£1 from every ticket sold for Niall Horan’s Dinner Party tour will be donated to the LIVE Trust, which is dedicated to protecting, expanding, and supporting grassroots music across the UK.
Niall Horan will be at the Co-op Live in Manchester on Friday 25 September.
Tickets will go on sale from 10am on Thursday 2 April HERE.
The Manc Audio -
22nd December 2020 
