Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
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Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
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In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
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With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
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Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
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He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
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Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
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But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
Celebrate the Manchester music scene with the return of Independent Venue Week
Danny Jones
The Greater Manchester music scene is one of the best in the world, no question about it, and what better way to champion our incredible city than with the return of Independent Venue Week?
Indie Venue Week 2025 kicks off on 27 January and it isn’t just a national observance, this celebration takes place over in the States too and is all about not only spotlighting both new, up-and-coming artists but also grassroots music spaces that help platform them.
The week-long music celebration concludes with one last hurrah on Sunday, 2 February, and we can’t think of anything we’d love more than to start the month on the right – by which we mean supporting local businesses and immersing ourselves in as much live music as possible.
We love it when our fellow audiophiles all band together (pun very much intended).
A total of 212 venues are taking part across the UK this year, from the tightly-packed 18-cap that is Grayston Unity in Halifax to the much fully-fledged live music halls like Troxy in East London and, of course, there are plenty of Manc rooms on the list too.
From Manchester’s newest intimate gig space, The Rat and Pigeon, to recently reinvigorated institutions such as New Century Hall and Night and Day Cafe, not to mention local small show favourites like The Castle Hotel and Gullivers, there’s some serious heritage to be soaked up.
Here’s what we’ve got on around these parts:
The Rat & Pigeon – three-part gig series with Yasmin Coe, Martial Arts and Daffodils. (28-30th January)
YES – post-punk band Do Nothing, alternative indie pop duo, Ten Fé, and US rapper E L U C I D. (27 and 31 Jan, 1 February)
Gullivers – hosting Canadian singer-songwriter Julian Taylor. (30 Jan)
Night & Day Cafe – four different gig nights including Opus Kink, The DSM IV, Willie Watson, All Now and more. (28 Jan-2 Feb)
New Century Hall – shows by Lake St Drive, Kublai Khan and Cattle Decapitation. (28 and 31 Jan, 1 Feb)
Rebellion – an all-day black metal festival with Barshasketh headlining. (1 Feb)
But it doesn’t stop there, with tonnes of other shows around the North West region as a whole. You can find a full list of nearby events taking place during the week down below.
The best part about this week is that no matter if you’re based in the city centre or even just outside of Greater Manchester, there’s plenty of local talent to get stuck into.
It goes without saying that independent music venues are the lifeblood of the industry – don’t let anyone tell you any different – so supporting them not just during the week of Monday, 27 January and Sunday, 2 February but all year-round is paramount to keeping it alive and well.
You can find out more details and grab tickets for all the shows for Independent Venue Week HERE.
Bright Eyes are heading back to Manchester on their new UK and European tour
Danny Jones
Beloved indie veterans Bright Eyes are coming back to Manchester for the first time in more than three years as part of a brand new UK and European tour.
Formed back in 1995, the Omaha outfit has remained a cult favourite among music lovers all over the world, exciting fans with their latest comeback after an 11-year hiatus in 2020.
However, the Nebraska band have struggled with touring issues ever since, having to postpone a raft of shows during Covid and even after the pandemic was over, they had to cancel the remainder of their 2024 shows back following frontman Conor Oberst’s persistent vocal issues.
Bright Eyes confirmed that the lead singer had “developed a condition that is exacerbated by excessive singing” back in September, but with their new album finally out Oberst and co. are crossing back over the Atlantic to pick up where they left off.
JUST ANNOUNCED: We're delighted to share that @brighteyesband are coming to our venue on the 21st of June, following the release of last year's new album 𝘍𝘪𝘷𝘦 𝘋𝘪𝘤𝘦, 𝘈𝘭𝘭 𝘛𝘩𝘳𝘦𝘦𝘴!
Releasing their fifth studio LP Five Dice All Threes towards the end of last year – their first new outing in half a decade – the long-standing group have already got back on the road in North America and are due to land in the UK this summer.
Kicking off a run of 16 continental dates at Rock City in Nottingham, Bright Eyes arrive in Manchester on Saturday, 21 June and are set to play the legendary Albert Hall – a venue singer-songwriter Oberst himself played as a solo act back in 2017.
The last Manc venue they played was the equally iconic O2 Apollo back in 2022 and while they might have been away for a hot minute, their die-hard fandom hasn’t gone anywhere.
As for the new self-produced record itself (recorded at Obert and Mike Mogis hometown studio), its been described as capturing an “uncommon intensity and tenderness, communal exorcism and personal excavation.”
Bascially, if you like the usual emotional introspection Bright Eyes deliver, this is more of it.
The Manc Audio -
22nd December 2020 
