A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
ADVERTISEMENT
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
ADVERTISEMENT
One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
ADVERTISEMENT
Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
ADVERTISEMENT
As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
Sponsored
Every bit of live entertainment coming to Haydock Park Racecourse this summer | The Jockey Club Live 2025
With festival season officially underway and a music-filled summer approaching faster than Stone Folca down the final furlong, we’ll take any chance to sing and dance under the sun we can get, so it’s a good job that what’s on at Haydock Park Racecourse this year is great and there’s plenty of it.
That’s right, The Jockey Club Live experience at Haydock Park is back for 2025, and there’s another incredible lineup of acts joining the punters over the next few months.
Having already seen the likes of Craig David, Busted and the Sugababes, as well as rather fittingly named local band, Red Rum Club, most recently, we’ve had some ruddy good times soaking up The Jockey Club festivities and libations, and this year is already off to a storming start.
You can catch a glimpse of our latest visit to the races down below for a taster. In short, it was a blast.
As you can see, not only are the spirits high and free-flowing (if you catch our drift) at Haydock Park, but there’s more than just racing and betting slips when it comes to what’s on there during the summer.
In addition to plenty of food and drink, every year as part of their Music Night programme, The Jockey Club well and truly puts the Live in ‘live entertainment’ with a whole host of big names.
For instance, here’s who is coming up at Haydock this summer…
What’s on at Haydock Park Racecourse this summer?
Tom Jones – Friday, 4 July
Perhaps the biggest name on the bill this year is the legendary Welsh soul singer and pop veteran SIR Tom Jones; that’s right, you could be in the presence of a real knight this July.
The 85-year-old who has enjoyed a career spanning more than six decades on stage clearly couldn’t get enough the first time around, as Mr ‘Sex Bomb’ himself is coming back to the racecourse for a full headline slot as part of his ‘Defy Explanation’ tour.
Speaking ahead of another visit, he said: “Performing live is the centre of my life and I’m really pleased to be returning to Haydock Park Racecourse to play to such a welcoming audience. The Jockey Club Live shows are exciting dates in my calendar – the fans really enjoy the day, so [they] are always sensational.”
‘I can’t wait to spend a Summer’s evening with everyone this July.’ (Credit: Raph_PH via Flickr)
Becky Hill – Friday, 8 August
A month later, you can catch a contemporary pop queen and fellow British chart favourite, as solo star Becky Hill will be heading to Haydock for a headline performance of her own.
The Bewdley-born singer-songwriter and regular dance track feature artist already has 22 top 40 songs to her name and is pushing even further into the electronic music scene of late, with one of her newest hits, Swim’, becoming another big hit.
Jockey Club said of her date: “We’re so excited to be welcoming Becky and her phenomenal live show to Haydock Park. Tickets start from just £40, continuing our reputation for providing value-for-money entertainment destination for the region and beyond.”
‘With thousands of tickets for Red Rum Club sold in the presale alone, we’re urging fans to secure their spot for next summer soon to avoid disappointment.’ (Credit: Press shot supplied via Chuff Media)
Next up: Jamie Webster – 21 June
But before both of these big British names is a local Merseyside legend, as indie guitarist and Liverpool-fan anthem specialist Jamie Webster will be heading down the road for what is sure to be a very popular night on home turf.
The ‘Weekend In Paradise’ and ‘This Place’ singer may have got his break performing to supporters around Anfield, but his music journey since then has been nothing short of remarkable – a real Northern, working-class success story in action.
Our Audio North team spoke to Webster ahead of his Haydock Park show on Saturday, 21 June and let’s just say we’re now more invested than ever in hearing Jamie play his third studio album, 10 For The People, for… well – you get it.
Better still, the party doesn’t stop once the summer is over, as The Jockey Club Live will be holding a number of other events throughout the rest of the year, not to mention all the usual horse-racing action at Haydock Park.
You can find out more information on the above and everything else on at the racecourse, as well as grab tickets to any of the dates that take your fancy right HERE.
A free open-air cinema is opening in Manchester city centre this summer, screening everything from film to sporting and cultural events.
Audiences will be able to recline in deck chairs surrounded by one of the city’s best views – the glittering towers of New Jackson.
With a backdrop of the modern Manchester skyline and a licensed outdoor bar, Screen on The Square will be a go-to hangout for Mancs this summer.
This new opening at New Jackson will also have its own licensed outdoor bar.
It’s all launching at New Jackson this weekend, Renaker’s world-class skyscraper district and thriving new neighbourhood that’s taken shape at the southern side of Manchester city centre.
Films on the schedule will include family favourites like Big Hero 6, Frozen, and Finding Nemo; cult classics such as Cool Runnings, Grand Budapest Hotel, and Back to the Future; and major musical blockbusters such as Mamma Mia and La La Land.
As well as a packed programme of film screenings, Screen on the Square will be showing major summer events like Glastonbury, Wimbledon and the UEFA Women’s EURO competition.
There’ll be family-friendly matinees and morning screenings, as well as later evening movie nights.
Screen on the Square will take place on The Square at the base of Deansgate Square towers
Screen on The Square will run from Saturday 21 June until Sunday 14 September, at The Square at Deansgate Square in New Jackson.
It’s the latest cultural and community offering from the new neighbourhood, which has transformed Manchester’s skyline with world-class skyscrapers.
The New Jackson district includes Deansgate Square, The Blade, Three60, Crown Street, and Contour, and (once fully complete) will bring 6,400 homes. The neighbourhood already includes public spaces, a primary school, play area, NHS medical centre, health and wellness clinic, hair salon, cookery school, padel courts and loads of independent restaurants and bars.
Full listings for Screen on the Square are below, and HERE.
Screen on The Square programme*
Saturday 21 June, 3pm – Wall-E
Saturday 21 June, 7pm – Back to the Future
Sunday 22 June, 10am – Big Hero 6
Sunday 22 June, 7pm – Tron: Legacy
Friday 27 June, 12pm-11pm – Glastonbury
Saturday 28 June, 12pm-11pm – Glastonbury
Sunday 29 June, 12pm-11pm – Glastonbury
Wednesday 2 July, 5pm – Women’s Euro 2025: Iceland v Finland
Wednesday 2 July, 8pm – Women’s Euro 2025: Switzerland v Norway
Thursday 3 July, 5pm – Women’s Euro 2025: Belgium v Italy
Thursday 3 July, 8pm – Women’s Euro 2025: Spain v Portugal
Friday 4 July, 5pm – Women’s Euro 2025: Denmark v Sweden
Friday 4 July, 8pm – Women’s Euro 2025: Germany v Poland
Saturday 5 July, 5pm – Women’s Euro 2025: Wales v Netherlands
Saturday 5 July, 8pm – Women’s Euro 2025: England v France
Sunday 6 July, 5pm – Women’s Euro 2025: Norway v Finland
Sunday 6 July, 8pm – Women’s Euro 2025: Switzerland v Iceland
Monday 7 July, 5pm – Women’s Euro 2025: Spain v Belgium
Monday 7 July, 8pm – Women’s Euro 2025: Portugal v Italy
Tuesday 8 July, 5pm – Women’s Euro 2025: Germany v Denmark
Tuesday 8 July, 8pm – Women’s Euro 2025: Poland v Sweden
Wednesday 9 July, 5pm – Women’s Euro 2025: England v Netherlands
Wednesday 9 July, 8pm – Women’s Euro 2025: France v Wales
Thursday 10 July, 8pm – Women’s Euro 2025: Finland v Switzerland or Norway v Iceland
Friday 11 July, 8pm – Women’s Euro 2025: Italy v Spain or Portugal v Belgium
Saturday 12 July, 12pm – 7pm – Wimbledon
Saturday 12 July, 8pm – Women’s Euro 2025: Sweden v Germany or Poland v Denmark
Sunday 13 July, 12pm – 7pm – Wimbledon
Sunday 13 July, 8pm – Women’s Euro 2025: England v Wales or Netherlands v France
Wednesday 16 July, 8pm – Women’s Euro 2025: Quarter Finals
Thursday 17 July, 8pm – Women’s Euro 2025: Quarter Finals
Friday 18 July, 8pm – Women’s Euro 2025: Quarter Finals
Saturday 19 July, 3pm – Sing
Saturday 19 July, 5.30pm – Mamma Mia
Saturday 19 July, 8pm – Women’s Euro 2025: Quarter Finals
Sunday 20 July, 10am – Kids’ Morning: School of Rock
Sunday 20 July, 7pm – La La Land
Tuesday 22 July, 8pm – Women’s Euro 2025: Semi Finals
Wednesday 23rd July, 8pm – Women’s Euro 2025: Semi Finals