Despite the difficulties that Manchester’s businesses have faced over the course of the last year, there has been a little bit of a sense of optimism building that the end of the coronavirus is near.
That may be overstating things a bit, and it is also of course important to note that the new mutation has intensified the spread of the virus for now. Currently, new shutdowns are in effect, and those local businesses that had managed to reopen have shuttered once again.
Nevertheless, the feeling is that as the UK continues to progress toward mass vaccination, life will return to normal and businesses will follow.
Even if this is a realistic hope though, the fact remains that it will be a challenge for local businesses to get back up to speed — particularly if they’re not part of larger chains with robust online businesses.
Because of this, we decided to look ahead at some of the challenges that may linger, not to be overly pessimistic but rather as a means of honestly assessing what’s ahead.
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Lingering COVID Cases
The good news regarding the virus specifically is that the UK is among the world leaders when it comes to distributing the vaccine.
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The bad news, however, is that the UK is also near the top of the list in new cases. According to a recent update from The Guardian, the nation trails only the U.S. in recent cases diagnosed, indicating that spread is still rampant — and outpacing vaccinations.
It is hoped, of course, that this is more of a short-term problem than a long-term challenge for businesses. But right now the raw numbers indicate that the UK will be dealing with lingering cases and outbreaks for some time yet. Even if local businesses in Manchester and other cities are able to open, they’ll need to undertake precautions and prepare for potential mini-shutdowns in the future.
Online Shopping Habits
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Another cold, hard fact for high-street retailers in places like Manchester is that consumers have had time over the course of the pandemic to get even more used to online shopping than they already were. Though there have been some occasional issues with supply chains, product availability, and shipping times, store delivery has held up fairly well overall.
Amazon has thrived throughout much of the world by maintaining its typical high-speed online shopping capability during the pandemic. And in the UK specifically, Groupon recently highlighted Very for its “range of delivery options,” “speedy and easy to track” orders, and affordable shipping.
Stores like these have efficiently provided consumers with everything they need, and local businesses will need to actively persuade some of those consumers to return.
In-Store Trust
Part of persuading consumers to return to brick-and-mortar businesses will mean establishing a trust factor regarding safety and cleanliness.
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The BBC asked last summer if the high streets would get their shoppers back, and noted the “conspicuousness of precautions” as a design of retailers — a means of making shoppers feel safe and protected. Now another half year into the pandemic, this appears to be even more important.
Local businesses both in Manchester and elsewhere will likely have to go to extensive lengths to reassure customers and establish suitable but appealing post-COVID spaces.
Endurance of Adaptations
The last point, and maybe the most interesting, is that local businesses will also need to find ways to sustain positive adaptations that they’ve made during COVID once the virus is under control.
That’s a good thing — but it won’t work the same way after COVID.
The same businesses will have to continue engaging through social media, but shift their messaging and outreach efforts to reflect a more normal society, and ultimately to drive consumers to locations.
This is an opportunity, but one more challenge as well.
Business
Manchester’s newest hotel launches massive recruitment drive with 100+ jobs available
Emily Sergeant
One of Manchester’s newest hotels has launched a massive recruitment drive with more than 100 jobs available to locals.
The Medlock, Manchester’s bold new 401-bedroom hotel – which is born from a partnership between Manchester City Football Club and Radisson Hotel Group, and is set to open later this year in the autumn – is looking for new team members across a wide range of areas, including front of house, housekeeping, engineering, and reservations.
To welcome these new team members onboard, the hotel has now launched a massive recruitment drive with dozens of roles available to local people.
Individuals who bring ‘authenticity, pride, and personality’ to everything they do are encouraged to apply for the roles – which go live early next week (Monday 27 April).
Aimed at boosting employment within the local community, vacancies span front-of-house, housekeeping, engineering and reservations.
The recruitment drive – delivered in partnership with Total People – is being lead by Valor Hospitality, the hotel’s operator chosen for its global expertise and people-first approach to hospitality, and will be offering tailored training programmes that are designed to make careers in hospitality accessible to Manchester residents.
Vocational qualifications across a range of skills will help individuals build confidence and step into rewarding roles in the industry, and it also means prior experience is not entirely necessary.
More than 100 roles will be available to local people / Credit: Supplied
General Manager Richard Pearson says the recruitment drive is a ‘unique opportunity to be part of an exciting partnership’.
“This is a milestone we’ve been eagerly anticipating, building the team that will bring The Medlock to life,” he added. “We’re looking for people who carry the spirit of Manchester with them, people who are proud of where they’re from and passionate about creating something special together.”
As mentioned, all job adverts will go live next Monday (27 April) so hopefuls can get their applications submitted here.
This’ll then be followed by invite-only open days for shortlisted candidates in mid May.
Featured Image – Supplied
Business
Sacha Lord set to back local hospitality again with money behind the bar of one Greater Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few ocassions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Here’s hoping we get proper beer garden weather over that long weekend.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
The Manc -
13th January 2021 
