Get Baked – Viral bakery behind ‘sprinklegate’ and Bruce Bogtrotter-inspired cake to open in Manchester

It's famed for its 24-layer Bruce cake.

Daisy Jackson Daisy Jackson - 26th March 2024

One of the internet’s most beloved bakeries, Get Baked, is opening its doors in Manchester.

The bakery is perhaps best-known for its most viral cake, a 24-layer chocolate overload inspired by the Bruce Bogtrotter cake from classic film Matilda.

Slices of the ‘Bruce’ cake, which are sold online, are so popular that weekly drops sell out almost instantly.

Get Baked also hit headlines several years ago with the bizarre ‘sprinklegate‘ row, where they were ordered to stop using their colourful cake sprinkles by Trading Standards.

As well as the world-famous Bruce cake, Get Baked also creates fudgy brownies, cookies, puddings, pies and cake jars, all very indulgent.


And now the Leeds-based bakery has announced plans to open its first site here in Manchester.

Get Baked had already teased the news on social media, writing in their typically cheeky manner: “Hi Manchester. Guess who’s opening inside of you. That’s right…”


They later shared a photo of what will become the new location – and it’s right in the heart of town.

It looks like Get Baked is set to open on Peter Street in Manchester city centre, taking over that weird pointy bit of the glass building that’s also home to Impossible.

It will put them right in between the city’s busiest nightlife venues (including Albert’s Schloss, Albert Hall, NQ64 and Revs de Cuba) and the popular venues over at the Great Northern Warehouse.


Naturally, Get Baked’s quarter-of-a-million followers have welcomed the news of their Manchester opening with delight.

Onda Pasta Bar – another viral business which just yesterday confirmed it was opening its first proper restaurant here – wrote: “What a spot that is! See you soon.”

Another person joked: “On my walk into work?! Well, it’s been nice NOT having diabetes, but needs must.”

And someone else wrote: “Well, sh*t , this is going to get expensive.”

The exact opening date for Get Baked Manchester hasn’t yet been announced, but we’ll be keeping an eye on all things Bruce.

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Featured image: Get Baked