An award-winning independent bakery in Didsbury has shared a heartfelt plea for support as news of ‘yet another coffee chain’ opening around the corner broke.
La Chouquette is widely accepted to be one of Greater Manchester’s top bakeries, famed for its traditional French pastries, desserts and cakes.
The queues out the door every weekend speak for themselves – these are almond croissants worth travelling for.
Founded by Mairead Deignan and Florent Verove, La Chouquette has grown in size and gone on to open a second site, Piqniq, serving sandwiches on proper baguettes.
But now the team are concerned about the number of chain coffee shops moving into Didsbury village, saying these large businesses often gravitate towards ‘strong independent communities’.
ADVERTISEMENT
They stressed that their independent business doesn’t have shareholders or national marketing budgets, and that every penny spent in-store with La Chouquette goes to paying local wages, and keeping ‘character and originality alive in our high street’.
“If you love having independents in Didsbury, now more than ever your support really matters,” they wrote.
ADVERTISEMENT
La Chouquette said: “We need your support now more than ever!
Bread at La ChouquettePiqniq
“Five years ago we took a leap and opened La Chouquette here in Didsbury. We built this little space from scratch — early mornings, long days, pouring everything into creating something special for our community. And you showed up for us. You helped us grow. You made us busy. You made it worth it
“Now we’re seeing yet another coffee chain opening in Didsbury — and while competition is part of business, it’s hard not to notice that they often follow strong independent communities with loyal customer bases.
ADVERTISEMENT
“Independent businesses don’t have head offices. We don’t have national marketing budgets. We don’t have shareholders. We have you.
“Every coffee bought from an independent stays local. It pays local wages. It supports local families. It keeps character and originality alive in our high street. If you love having independents in Didsbury, now more than ever your support really matters.
“Thank you for five incredible years. We’re still here going strong, still passionate, still baking, still pouring — and still grateful every single day. We also have some exciting plans for the future, and we can’t wait to share them with you soon!!”
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal
Daisy Jackson
Manchester Marathon finishers will be able to reward themselves with free Nell’s pizza this weekend, thanks to a collaboration with adidas and JD.
The sportswear giants will be teaming up with one of the city’s top pizza spots to hand out the ultimate post-race reward at Kampus this Sunday.
It’s all to celebrate the launch of the new adidas EVO SL ATRs, a shoe that’s built with running miles in mind.
And there’ll be a chance to grab an exclusive t-shirt too, and have your official marathon finish time branded on-site.
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal / Credit: Supplied
As well as a free slice of Nell’s famous New York-style pizza and a drink, Manchester Marathon finishers will be able to enter into a range of giveaways, with prizes including the EVO SL ART, adidas merch, and range of other prizes.
And you’ll be recovering with a slice in hand and a live DJ keeping the post-race energy high
All you need to do is show your Manchester Marathon medal at Nell’s at Kampus, to grab your free slice, and check out adidas and JD’s latest drop.
Friends and family are encouraged to join too – after all, all runners know a marathon isn’t possible without that support crew.
There are also a bunch of giveaways and more to look forward to / Credit: Supplied
Pizza slices will be handed out on a first-come, first-serve basis, so make sure your sprint to Nell’s is your fastest yet.
Thankfully, the adidas EVO SL’s are built for speed…
adidas x JD x Nell’s – Manchester Marathon event
Taking place on Sunday 19 April, from 12pm to 8pm
Free pizza slice and a drink when you show your Manchester Marathon medal (while stocks last)
Exclusive merch and great prize giveaways from adidas and JD
Plus photo moments, live DJs, and more
Find it at The Bungalow, Kampus, M1 3GL (next to Nell’s)
Sacha Lord set to back local hospitality again with money behind the bar of one Greater Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few ocassions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Here’s hoping we get proper beer garden weather over that long weekend.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
Daisy Jackson -
8th March 2026 
