Acclaimed local bakery issues plea for support as ‘yet another chain’ opens nearby
An award-winning independent bakery in Didsbury has shared a heartfelt plea for support as news of ‘yet another coffee chain’ opening around the corner broke.
La Chouquette is widely accepted to be one of Greater Manchester’s top bakeries, famed for its traditional French pastries, desserts and cakes.
The queues out the door every weekend speak for themselves – these are almond croissants worth travelling for.
Founded by Mairead Deignan and Florent Verove, La Chouquette has grown in size and gone on to open a second site, Piqniq, serving sandwiches on proper baguettes.
But now the team are concerned about the number of chain coffee shops moving into Didsbury village, saying these large businesses often gravitate towards ‘strong independent communities’.
They stressed that their independent business doesn’t have shareholders or national marketing budgets, and that every penny spent in-store with La Chouquette goes to paying local wages, and keeping ‘character and originality alive in our high street’.
“If you love having independents in Didsbury, now more than ever your support really matters,” they wrote.
La Chouquette said: “We need your support now more than ever!
“Five years ago we took a leap and opened La Chouquette here in Didsbury. We built this little space from scratch — early mornings, long days, pouring everything into creating something special for our community. And you showed up for us. You helped us grow. You made us busy. You made it worth it
“Now we’re seeing yet another coffee chain opening in Didsbury — and while competition is part of business, it’s hard not to notice that they often follow strong independent communities with loyal customer bases.
“Independent businesses don’t have head offices. We don’t have national marketing budgets. We don’t have shareholders. We have you.
“Every coffee bought from an independent stays local. It pays local wages. It supports local families. It keeps character and originality alive in our high street. If you love having independents in Didsbury, now more than ever your support really matters.
“Thank you for five incredible years. We’re still here going strong, still passionate, still baking, still pouring — and still grateful every single day. We also have some exciting plans for the future, and we can’t wait to share them with you soon!!”
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Featured image: The Manc Group