Manchester sandwich specialists Bada Bing strike up new sponsorship deal with local football team

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Bada Bing now sponsoring FC United of Manchester

Beloved city centre sandwich shop Bada Bing has struck up a somewhat unexpected but exciting new partnership with local football team, FC United of Manchester, who are now sponsored by the sub specialists.

We can’t think of any better matchday scran than a massive butty, to be fair.

Confirming that they will be sponsoring FC United for the 2025/26 season, Bada Bing is taking its first foray into football, with their branding already up on the advertising boards around the ground.

While they’re yet to confirm any more specific details apart from that they’re joining forces with the Moston-based outfit, supporters are already licking their lips at the mere thought of their famous hoagies coming to Broadhurst Park stadium.

Having plenty of fun with the announcement online with a classic Sopranos reference (why break the habit of a lifetime?), Sam and Josh stood proudly beside the hoardings this week.

Although we still know very little about what FC United fans can expect from the latest Manc brand marriage, we’d bet on the odd game-defining hero appearing both on the pitch and in the hands of ‘Red Rebels’ stood watching and, hopefully, eating just beside it.

Of course, this is by no means the only noteworthy crossover Bada Bing has enjoyed since reopening last year; their viral merch is famously made by Stretford-based fashion label, UN:IK Clothing.

In fact, it isn’t even their sole step in sports, either. Regularly teaming up with outdoor content creator and trail runner, Sam Matthew – a.k.a. Peaks and Pubs – they’ve already held charity relays, pop-up events with New Balance, and we’re sure there is more to come with the Northern Premier League side.

They are, after all, the king of collabs and tapping into local, contemporary culture in the area just at the right moment.

It was only last month that we saw them working with Thatziki to create a Greek butty fit for the gods, and they’ve most recently teamed up with Indian street food favourites, Bundobust, too.

Commenting underneath the social media post, FC United simply replied: “Thanks for your support! Great to have you on board!”

Once again, please just give a hint—ANY kind of sign that Bada Bing menu items are coming to Lightbowne Road, because if so, Greater Manchester’s ‘Footy Scran‘ game is about to level up big time.

As for FC games, they’re still some of the most affordable in the region, and you don’t need to be a disillusioned Man United fan to get invested in the now 20-year-old phoenix club.

Go support a local grassroots team if you can, and fingers crossed, you can grab a Bing while you’re at it.

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Featured Images — Bada Bing (via Instagram)/The Manc Group