A new all-pink cake cafe with branches around the globe is set to open its first north west site at Manchester’s Trafford Centre this year.
EL&N (which stands for Eat, Live, and Nourish) is as famous for its elaborate interiors as it is for its intricately beautiful cakes, already boasting successful sites around the world in locations like Milan, Dubai, London, Paris, Doha and Edinburgh.
Now, it’s been revealed that the brand coming to Manchester with pictures in the Manchester Evening News showing construction already underway at Trafford Palazzo.
Images show huge pink archways and sparkly signs, with a clear pink roof emblazoned with the brand’s name as well as a second sign that reads: ‘Love Coffee,’,
Sitting opposite Primark, it is expected to open inside Trafford Palazzo in time for Easter 2023.
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First founded in Mayfair, London in 2017, EL&N quickly established itself as a go-to for cake lovers – drawing in an Instagram-minded crowd with its flower walls, hot pink interiors and mouthwatering cake, coffee and mocktail menu.
It has eleven sites in the UK as well as six international locations, all serving up the likes of gorgeous afternoon teas alongside drinks such as speciality hot chocolates, flowering and iced teas, hot coffee and cold brew cans.
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Elsewhere on its menu, diners will find brunch staples including avocado toast, eggs benedict, shakshuka and Turkish eggs, plus mouthwatering loaded French toast, sandwiches and chapatis.
As for cakes, think giant slices of cake in flavours like pistachio, carrot, honey, red velvet, strawberry and chocolate ganache, plus further treats like tiramisu, raspberry cheesecake and dulce mille feuille.
And there’s more. From classic flavours of gelato to a range of different dulce de leche, plus giant cookies and brownies, the list of desserts on offer seems never-ending.
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EL&N Honey Cake. / Image: EL&N
Mark Whittaker, Executive Director – Property Investment & Management at Peel L&P, said: “This is an extremely exciting announcement and will elevate the offering even further at Trafford Palazzo.
“EL&N is exactly the type of operator we are looking to attract, a forward thinking, unique brand that will complement the centre and add to the experience we are fostering within the space.”
Alexandra Miller, Founder of EL&N, said: “We are thrilled to announce our very first opening in Manchester at Trafford Palazzo.
“This location in particular is iconic, and we can’t wait to bring our unique offering to the diners of Manchester.
“The store design ties in all the classic EL&N interior elements along with some fresh new Instagram moments that we’ve never done before, Manchester, you’re in for a real treat!”
Eats
The Greater Manchester book café serving literary afternoon teas and build-your-own bouquets
Daisy Jackson
If you like your afternoon tea with a side of good books, there’s a Greater Manchester café where you can quite literally have your cake and read it too.
Tucked inside this charming bookish spot, afternoon tea arrives with an unexpected twist. Rather than being presented with the usual three-tiered stand, you’re handed a stack of heavy hardback books.
But don’t start worrying that you’ve accidentally wandered into a very niche library club. The books are hiding something.
Lift the covers in Peony & Parchment – or, more accurately, open the book-shaped boxes – and you’ll discover a full afternoon tea concealed inside.
There are dainty sandwiches to get stuck into, including tiny egg mayo, herby chicken salad, ham and mustard, and cheese and tomato focaccia, alongside a little quiche.
Then comes the scone – classic, fluffy and ready for the obligatory dollop of clotted cream and jam. And, because no afternoon tea should leave you feeling like you’ve been short-changed in the cake department, there are five miniature slices to work through.
Afternoon tea concealed in a stack of booksSome of the other bakes on display
There’s a Victoria sponge with a dreamy vanilla cream, lemon drizzle, rich chocolate cake, a Bakewell slice and a pecan pie, all sourced from a local bakery just across the alleyway.
It’s all served with a pot of tea or coffee, with the option to add a glass of prosecco.
And the bookish theme doesn’t stop at the afternoon tea.
Downstairs you’ll find shelves packed with books, including the intriguing ‘blind books’. Instead of judging a book by its cover, you’ll be given clues and a short summary of what lies inside before taking a gamble on your mystery read.
Downstairs in Peony & Parchment‘Blind books’A role playing village for kids
There’s also plenty here to keep younger visitors entertained, thanks to a children’s area complete with a mini role-playing village.
And if books and cake weren’t enough, there’s another string to this café’s bow.
The Bloom Bar lets you build your own bouquet. Choose the size you want, then wander around selecting your own stems and foliage to create something that’s uniquely yours.
You can build your own bouquetThe Bloom Bar at Peony & Parchment
Of course, you don’t have to be visiting specifically for the afternoon tea. The wider menu includes tapas, full breakfasts and sandwiches, making it just as suitable for a leisurely brunch, lunch or coffee-and-cake stop.
So whether you’re there to discover your next favourite novel, assemble a bouquet, entertain the kids or simply eat your way through five different miniature cakes, this is one café where there are plenty of chapters to explore.
Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
Georgina Pellant -
10th March 2023 
