A new all-pink Instagram-worthy cake cafe is opening inside the Trafford Centre

Serving up a host of mouthwatering desserts and brunch dishes, EL&N is currently under construction inside Trafford Palazzo.

Georgina Pellant Georgina Pellant - 10th March 2023

A new all-pink cake cafe with branches around the globe is set to open its first north west site at Manchester’s Trafford Centre this year.

EL&N (which stands for Eat, Live, and Nourish) is as famous for its elaborate interiors as it is for its intricately beautiful cakes, already boasting successful sites around the world in locations like Milan, Dubai, London, Paris, Doha and Edinburgh.

Now, it’s been revealed that the brand coming to Manchester with pictures in the Manchester Evening News showing construction already underway at Trafford Palazzo.

Images show huge pink archways and sparkly signs, with a clear pink roof emblazoned with the brand’s name as well as a second sign that reads: ‘Love Coffee,’,

Sitting opposite Primark, it is expected to open inside Trafford Palazzo in time for Easter 2023.


First founded in Mayfair, London in 2017, EL&N quickly established itself as a go-to for cake lovers – drawing in an Instagram-minded crowd with its flower walls, hot pink interiors and mouthwatering cake, coffee and mocktail menu. 

It has eleven sites in the UK as well as six international locations, all serving up the likes of gorgeous afternoon teas alongside drinks such as speciality hot chocolates, flowering and iced teas, hot coffee and cold brew cans.


Elsewhere on its menu, diners will find brunch staples including avocado toast, eggs benedict, shakshuka and Turkish eggs, plus mouthwatering loaded French toast, sandwiches and chapatis.

As for cakes, think giant slices of cake in flavours like pistachio, carrot, honey, red velvet, strawberry and chocolate ganache, plus further treats like tiramisu, raspberry cheesecake and dulce mille feuille.

And there’s more. From classic flavours of gelato to a range of different dulce de leche, plus giant cookies and brownies, the list of desserts on offer seems never-ending.

EL&N Honey Cake. / Image: EL&N

Mark Whittaker, Executive Director – Property Investment & Management at Peel L&P, said: “This is an extremely exciting announcement and will elevate the offering even further at Trafford Palazzo.

“EL&N is exactly the type of operator we are looking to attract, a forward thinking, unique brand that will complement the centre and add to the experience we are fostering within the space.”

Alexandra Miller, Founder of EL&N, said: “We are thrilled to announce our very first opening in Manchester at Trafford Palazzo.

“This location in particular is iconic, and we can’t wait to bring our unique offering to the diners of Manchester.

“The store design ties in all the classic EL&N interior elements along with some fresh new Instagram moments that we’ve never done before, Manchester, you’re in for a real treat!”