A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
A Withington boozer has been named ‘Pub of the Year’ in South Manchester for 2026
Danny Jones
A pub in Withington has just been named the best pub in the South Manchester area for 2026, as the area continues to back CAMRA and proper boozers.
It’s not the first time they’ve picked up this kind of gong either.
Technically, it’s picked up the award for ‘Pub of the Year for Stockport and South Manchester’, but the venue itself sits on the edge of Withy and the outskirts of Fallowfield.
Operated by legendary local business, Hydes Brewery, they claim the trophy after having just missed out on the top spot in 2025, coming second behind The Crown in Heaton Mersey.
Not this time, though, as the Hydes pub located along Wilmslow Road won this year’s prize by some distance, in fact.
The Salford-born beer makers obviously have lots of sites all over Greater Manchester, many of whom regularly pick up monthly Campaign for Real Ale (CAMRA) awards – not to mention collecting a fair few annual ones – The Vic in Withington is one thought to have been long overdue for the grand prize.
Beloved by regulars and other nearby residents in and around the borough alike, the local community believe this place to be much more than just another watering hole.
For example, it’s been celebrated for its diversity and grassroots work throughout the area, with the team receiving praise for their extensive charitable efforts, such as with the Mero’s World Foundation.
The organisation was established by native Manc mum, Kelly Brown, in memory of her son Rhamero West, who was tragically stabbed to death in Manchester in 2021 at the age of 16; the charity aims to combat knife crime and support youth in the community through various initiatives.
As for The Vic, they’ve helped support the cause for many years, raising vital funds through their New Year’s Eve ticket sales, raffles, and with the management team taking on multiple athletic and endurance challenges on behalf of the cause.
Put simply, husband and wife landlords, Alyson and Paul Mitchell, are absolute legends.
Commenting on the win, Alyson said in a statement: “We’re so proud to win this award, and it is a real honour to be named the best pub in the region by CAMRA. We love what we do, but we couldn’t do it without our amazing team and the incredible support and top-quality ales we receive from Hydes.
“The Victoria is a truly special place for us, and we genuinely have the best customers you could ask for, from students to our local regulars. Winning this year after coming so close previously proves that our collective hard work has really paid off.”
Aside from serving a regular lineup of five or five Hydes cask beers, showing all the games on the box, and generally becoming a bit of a cornerstone of the community, Vic customers also helped raise £1,000 for the Withington Civic Society to install a much-needed community defibrillator outside the premises.
These are the kinds of things we want to hear happening in public houses across the ten boroughs, and it’s yet another instance of South Manchester, specifically, enjoying its moment in the sud-soaked sun.
Manchester’s own egg butty shop Egg & Co opens on Deansgate – right near rival Eggslut
Daisy Jackson
Manchester-born Egg & Co has hatched a new opening for us, launching their first restaurant and takeaway on Deansgate.
It’s a familiar name to a lot of us already thanks to their recent residencies at Ancoats General Store, Stretford Foodhall, and Kargo in Salford.
But now it’s time for Egg & Co to crack open the doors to their first bricks and mortar, stand-alone site.
From here, you’ll be able to grab their unbeatable breakfast sandwiches, where soft scrambled egg is piled into warm brioche buns.
There are a dozen or so breakfast butties on the menu here (yes, they do all feature egg), with other fillings ranging from beef patties to turkey bacon to caramelised onion.
Manchester’s own egg butty shop Egg & Co opens on Deansgate / Credit: The Manc Group
And there’s more – sides here include truffle hash browns, curly fries, and chicken bites, with whisperings that banana pudding might be making the menu before too long.
And new for this location are the drinks – coffees, fruit juices, matcha, and a full fridge of soft drinks.
The space itself opens this week on Deansgate and is a clear homage to eggs in general.
From the butter yellow frontage to the yolk-bright tiles inside, along with egg-shaped table numbers and oval cut-outs for the bins, it’s like sitting inside an actual egg.
Even the self-service menu board is housed inside a giant egg structure.
You’ll be able to grab unbeatable breakfast sandwiches / Credit: The Manc Group
Egg & Co will open on the same street and within a few minutes’ walk of Eggslut, the cult London takeaway that took its first foray into Manchester earlier this year.
But Egg & Co’s menu significantly undercuts Eggslut’s, and it was founded right here in Manchester – we’ll leave it up to you where to spend your money.
The Manc -
14th July 2020 
