A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
Plans change. That’s cool. Just let us know.
Rebook – we still love you.
Encourage friends and family to do the same.
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
Inside Popeyes as fried chicken restaurant opens its first Manchester drive-thru
Daisy Jackson
Popeyes is ready to open its first-ever Greater Manchester drive-thru restaurant, where you can pick up its legendary Louisiana-style fried chicken and shakes.
To celebrate its launch, Popeyes will be giving away free chicken sandwiches for a year to the first people in the queue – and when it launched at Piccadilly Gardens, someone waited outside for 16 hours.
People really love this chicken…
In the blink of an eye, the colourful orange and blue building has taken shape on Bury New Road, where hungry diners can pick up meals in the drive-thru or order ahead for curbside collection.
Customers dining in can order through a QR code or touch-screens, before sitting down at one of the many orange booths to tuck into trays piled high with sandwiches, tenders, mac and cheese, and more.
There are 72 indoors plus an outside dining area, dual-ordering lanes, and designated bays for pre-orders.
Popeyes is famed for its viral ‘shatter crunch’-coated fried chicken, its Southern US biscuits and gravy, and its brekkie menu where British classics are given a New Orleans twist.
The doors and lanes to the new chicken shop will officially open on Friday 26 April at 11am.
The first three people queueing both on foot and in cars will win free chicken sandwiches for a year, and the first 25 in both queues will get a free chicken sandwich and exclusive merch.
This new Popeyes marks the brand’s 11th opening in 2024, and 47th since launching in the UK in 2021.
You’ll find it at 288-292 unit Bury New Rd, M7 2YJ, right next to the McDonald’s and Tim Horton’s on the border of Prestwich.
Skof, Manchester’s most hotly-anticipated restaurant, confirms opening date and menu prices
Daisy Jackson
A restaurant with a serious Michelin pedigree is set to open in Manchester very soon, as chef Tom Barnes readies to launch Skof and gives a glimpse into its menu.
Tom’s impressive CV includes time spent at L’Enclume, the three-Michelin star Lake District restaurant widely considered one of the best in the world, and he’ll bring that same farm-to-table ethos to the city centre with his debut restaurant.
Skof will be taking over a historic building in the NOMA neighbourhood, right by Manchester Victoria, with an official opening date now locked in.
Skof is set to launch on Wednesday 29 May, with bookings going live today and tables available all the way through to 14 September (and likely to fill up fast).
Tom Barnes has also teased what’s to come on his menu, with two different tasting menus available.
Skof will have a 12-course tasting menu priced at £120, and a 15-course menu for £165 – plus a £50, four-course lunch offering.
The restaurant will be owned and operated by Tom but falls under Simon Rogan’s UMBEL Restaurants group, and he’ll be weaving in new suppliers as well as using daily deliveries of produce grown specifically for him from Simon Rogan’s Our Farm in the Cartmel Valley.
He’ll be using small-scale suppliers such as Cinderwood Market Garden in Nantwich and Lake District Farmers to fill his exciting menu of home-grown dishes.
The first set of menus will include dishes like roasted Sladesdown duck, peach leaf, Ibis celeriac, and wholemeal bread; Berkswell cheese sable biscuit, crushed broad beans, whipped roe, and bronze fennel; and a lightly set custard, served with Hen-of-the-Woods mushrooms, truffle, and mushroom dashi.
Tom Barnes with the team outside Skof, a new restaurant opening in Manchester in May which has confirmed its launch date and menu prices. Credit: Supplied
There’ll be a lot of thought that goes in to the drinks pairings too, working with restaurant manager Sean Oakford and assistant restaurant manager Max Lawrence (both ex-L’Enclume), on a range of drinks options to include alcohol-free or mixed-alcohol pairings, or matching wines to go with the menu.
Tom has also collaborated with Manchester brewery, Track to create Sidney, a light and refreshing beer intended as an alternative to kick off the meal.
Tom Barnes said: “It’s been a long time coming, so I’m excited to be able to finally release our reservations. I can’t wait to share what we’ve been working on and to return some of the incredible hospitality I’ve received from the people of Manchester.
“With Skof, my purpose is to create an incredible experience that focuses on great quality ingredients but above all, puts a smile on peoples faces.”
Skof will open in Manchester’s NOMA district on Wednesday 29 May.