A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
Brilliant Saddleworth restaurant shares statement after devastating fire that brought village to a standstill
Daisy Jackson
A brilliant restaurant in Saddleworth has been left ‘badly damaged’ after a huge blaze ripped through it yesterday afternoon.
Hot Duck in Uppermill, a modern Chinese establishment tucked above a takeaway, said that the fire on Sunday 6 September has been ‘devastating’.
Both Hot Duck and Hei Hei, which share a building on the village’s high street, will be closed for the foreseeable future.
But in a statement, Hot Duck said they will ‘do everything we can to come back stronger’.
They reassured customers that everyone is safe following the blaze.
Six fire engines from across Greater Manchester scrambled to the fire yesterday, with High Street closed while emergency services attended.
Locals were asked to avoid the area on Sunday evening.
Hot Duck said in a statement: “Thank you to everyone who has reached out over the last 24 hours. As many of you know, our restaurant has suffered a devastating fire affecting our whole building.
Inside Hot Duck in Uppermill before the fireHot Duck’s incredible dim sum
“Thankfully, everyone is safe, and for that, we’re incredibly grateful. We are still processing what comes next.
“It’s heartbreaking to see something we’ve worked so hard on over the years so badly damaged.
“The kindness, messages, calls, and offers of help mean more than we can put into words. To our customers, friends, neighbors, suppliers, and the wider community, thank you. Your support has given us hope at a time we really needed it.
“For now, the restaurant will remain closed while we begin the long process of rebuilding. It won’t be easy, but we will do everything we can to come back stronger. We’ll keep you updated. We will be back.”
The Greater Manchester book café serving literary afternoon teas and build-your-own bouquets
Daisy Jackson
If you like your afternoon tea with a side of good books, there’s a Greater Manchester café where you can quite literally have your cake and read it too.
Tucked inside this charming bookish spot, afternoon tea arrives with an unexpected twist. Rather than being presented with the usual three-tiered stand, you’re handed a stack of heavy hardback books.
But don’t start worrying that you’ve accidentally wandered into a very niche library club. The books are hiding something.
Lift the covers in Peony & Parchment – or, more accurately, open the book-shaped boxes – and you’ll discover a full afternoon tea concealed inside.
There are dainty sandwiches to get stuck into, including tiny egg mayo, herby chicken salad, ham and mustard, and cheese and tomato focaccia, alongside a little quiche.
Then comes the scone – classic, fluffy and ready for the obligatory dollop of clotted cream and jam. And, because no afternoon tea should leave you feeling like you’ve been short-changed in the cake department, there are five miniature slices to work through.
Afternoon tea concealed in a stack of booksSome of the other bakes on display
There’s a Victoria sponge with a dreamy vanilla cream, lemon drizzle, rich chocolate cake, a Bakewell slice and a pecan pie, all sourced from a local bakery just across the alleyway.
It’s all served with a pot of tea or coffee, with the option to add a glass of prosecco.
And the bookish theme doesn’t stop at the afternoon tea.
Downstairs you’ll find shelves packed with books, including the intriguing ‘blind books’. Instead of judging a book by its cover, you’ll be given clues and a short summary of what lies inside before taking a gamble on your mystery read.
Downstairs in Peony & Parchment‘Blind books’A role playing village for kids
There’s also plenty here to keep younger visitors entertained, thanks to a children’s area complete with a mini role-playing village.
And if books and cake weren’t enough, there’s another string to this café’s bow.
The Bloom Bar lets you build your own bouquet. Choose the size you want, then wander around selecting your own stems and foliage to create something that’s uniquely yours.
You can build your own bouquetThe Bloom Bar at Peony & Parchment
Of course, you don’t have to be visiting specifically for the afternoon tea. The wider menu includes tapas, full breakfasts and sandwiches, making it just as suitable for a leisurely brunch, lunch or coffee-and-cake stop.
So whether you’re there to discover your next favourite novel, assemble a bouquet, entertain the kids or simply eat your way through five different miniature cakes, this is one café where there are plenty of chapters to explore.