One of Trafford’s resident BID (Business Improvement District) board have officially launched their brand-new ‘Visit Alty’ app for the market town ahead of this year’s A Taste of Altrincham festival.
Set to be a dedicated one-stop where residents can find out what’s going on in and around the area, the platform is already available on the likes of the Apple App Store and Google Play for Android phones.
As A Taste of Alty returns for 2026, this is just the second instalment in the total 10-day food and drink party – with a big opening weekend celebration starting this Friday, 27 February – the latest innovation by Altrincham BID is hoping to keep residents more up to date on their village than ever.
Sponsored by native law firm Myerson Solicitors and supported by various local businesses, the sophomore edition of the now annual festivities serves as the ideal staging event for the fledgling Visit Altrincham app.
Running until Sunday, 8 March, A Taste of Altrincham is even bigger this time around. (Credit: Press shot)
With a full programme events kicking off this weekend, the app itself is ideal for keeping track of everything going.
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In addition to workshops, live demos by regional chefs, supper clubs, wine tastings, the latest ‘Ultimate Pudding Competition’ and lots of other special events, it can be hard to keep track of everything.
That why, like any good festival, the app has a full map and guide featuring all the key info.
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Beyond just the event itself, the app itself is aimed at supporting local independents and more by helping to increase their exposure, sign-post daytrippers to the old Cheshire holdout’s best bits, and push more and more people to one of the borough’s blossoming suburb in general.
Teaming up with a number of popular locations in and around the town centre, it’s a real come one, come all affair – just as things should be.
Residents and visitors alike can also found physical printed copies of the full Taste of Alty ’26 programme nearby at the likes of Altrincham Library, the Bee Network Interchange, as well as OYEZ Arts at the Town Hall.
Created with digital town hub partners, Loqiva, co-founder Marcus Chidgey said in a statement: “We’re pleased to be partnering with Altrincham BID to support Altrincham’s continued growth.
“With a strong independent business scene, an award-winning Market and excellent transport connections to Manchester, the Visit Altrincham app offers a new way for people to discover and explore the town.”
As for the local BID department, Alty’s director Mandy White added: “If you haven’t downloaded the Visit Altrincham app yet, now is the perfect time. It’s a simple way to find out what’s on, discover local businesses and unlock exclusive offers, especially during A Taste of Altrincham.
“The app helps people get more from their visit while supporting our independent businesses and high street brands.”
The Visit Altrincham app is FREE to download right now – you can find it HERE.
Featured Images — Publicity pictures (supplied via Altrincham BID)
Eats
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal
Daisy Jackson
Manchester Marathon finishers will be able to reward themselves with free Nell’s pizza this weekend, thanks to a collaboration with adidas and JD.
The sportswear giants will be teaming up with one of the city’s top pizza spots to hand out the ultimate post-race reward at Kampus this Sunday.
It’s all to celebrate the launch of the new adidas EVO SL ATRs, a shoe that’s built with running miles in mind.
And there’ll be a chance to grab an exclusive t-shirt too, and have your official marathon finish time branded on-site.
adidas and JD are giving away FREE Nell’s pizza with a Manchester Marathon medal / Credit: Supplied
As well as a free slice of Nell’s famous New York-style pizza and a drink, Manchester Marathon finishers will be able to enter into a range of giveaways, with prizes including the EVO SL ART, adidas merch, and range of other prizes.
And you’ll be recovering with a slice in hand and a live DJ keeping the post-race energy high
All you need to do is show your Manchester Marathon medal at Nell’s at Kampus, to grab your free slice, and check out adidas and JD’s latest drop.
Friends and family are encouraged to join too – after all, all runners know a marathon isn’t possible without that support crew.
There are also a bunch of giveaways and more to look forward to / Credit: Supplied
Pizza slices will be handed out on a first-come, first-serve basis, so make sure your sprint to Nell’s is your fastest yet.
Thankfully, the adidas EVO SL’s are built for speed…
adidas x JD x Nell’s – Manchester Marathon event
Taking place on Sunday 19 April, from 12pm to 8pm
Free pizza slice and a drink when you show your Manchester Marathon medal (while stocks last)
Exclusive merch and great prize giveaways from adidas and JD
Plus photo moments, live DJs, and more
Find it at The Bungalow, Kampus, M1 3GL (next to Nell’s)
Sacha Lord set to back local hospitality again with money behind the bar of one Greater Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few ocassions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Here’s hoping we get proper beer garden weather over that long weekend.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
Danny Jones -
24th February 2026 
