Swizzels is launching a new sweet and they’re based on Great British puddings


A British sweet fan sees her very own sweet creation hit shelves nationwide after Swizzels competition win.

Iconic sweet manufacturers Swizzels has launched a brand-new product called Great British Puds.

The brand, which is best known for classic British sweets including Love Hearts, Parma Violets, Drumsticks and Squashies amongst others, has helped turn the creation of avid fan and competition winner, Tracy-Jane from Glossop in Derbyshire, into a reality.

The creation takes the flavours of the nation’s most-loved traditional puddings and sees them transformed into unique chew bars.

Great British Puds includes four varieties of individually wrapped chew bars in classic British dessert flavours: Sticky Toffee Pudding, Lemon Meringue, Rhubarb Crumble and Apple Pie & Custard.

The idea was chosen by a public vote from thousands of entries and brought to life by the ingenious sweet inventors at the company’s HQ near Stockport.

Tracy-Jane was involved each step of the way and had a hand in everything from flavour combinations, to packaging.

Speaking on the exciting new venture, Tracy-Jane, inventor of Great British Puds, said:
I’ve been a fan of Swizzels for as long as I can remember, so having the opportunity to put my own sweet ideas forward to the team was a privilege in itself. The inspiration for my invention came from years of experience working in restaurants and my observations that classic British puddings continue to be hugely popular. Now that my very own sweet invention is actually hitting the shelves of supermarkets and stores nationwide, I am completely overwhelmed. It has been a pleasure to be part of the full development process and I am delighted with the finished result."

Tracy-Jane secured the opportunity to bring her creation to life with Swizzels’ 90th anniversary 'Sweetest Invention' competition.

As well as seeing her invention come to life, she was also awarded the pretty sweet prize of a VIP tour around the Swizzels factory along with her family.


Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and to this day, is still run by members of the families who founded the business back in 1928.

The company's headquarters is based locally to Manchester in New Mills, Derbyshire.

Jeremy Dee, Managing Director of Swizzels, said:
Since the announcement of our Sweetest Invention competition winner, the team and our winner Tracy-Jane have been hard at work developing Great British Puds, so we are delighted to finally be able to launch them for fans to enjoy. Our mission remains to lead the way with new, ingenious sweet inventions, so involving our dedicated fans in this process and receiving their creative ideas is a great way to achieve this."

The product is also suitable for vegetarians and vegans, indicated with a clear flash on the front of the pack.

Great British Puds are now available nationwide online and from selected Morrisons, ASDA, Spar, Premier and Best-one stores at a recommended retail price of just £1.29 per bag.

For more information on this new creation, check out the Swizzels website here.

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