The recommended portion size for cheese has upset the entire nation

No thank you.

Daisy Jackson Daisy Jackson - 5th April 2024

The recommended portion size for cheese has caused a huge amount of upset this week, because what TF is this?!

Bupa, a private healthcare company, shared a series of photos showing what the correct amount of cheese you should be eating is.

And contrary to what actually goes on in my kitchen, the recommended amount is a measly 30g.

Bupa says you should be eating only enough grated cheese that would fit in a matchbox. A matchbox!!

The healthcare provider also shared what looks like a ‘normal’ portion size, which is about enough to cover a jacket potato, and apparently way too much cheese.


As a nation of cheese-lovers, the internet has responded swiftly and unhappily to the suggestion that they should cut their portions down so much.

One person wrote on X: “I don’t need this level of negativity in my life, Bupa.”


Another commented: “The 2nd photo is the amount of cheese you eat whilst grating yourself the first portion size.”

Someone else wrote: “Image 1) Human serving of cheese. Image 2) Cheese tax to pay the cat or dog.”

Another comment reads: “Dear Bupa. Please don’t take this the wrong way, but – f-absolutely-off…”


And one person said: “My god, let’s us f**king LIVE.”

Bupa has shared a list of the recommended portion sizes for a range of food groups too, including pasta (two to three tablespoons), bread (one slice) and meat (the size of a deck of cards).

Lead Dietitian, Niamh Hennessy said: “A healthy, balanced diet means having the right types of food and drink. Eating too much or too little of any of the major food groups can be bad for your health. So, you need to make sure you’re getting the right amounts.”

Bupa wrote: “Can’t imagine a world without cheese? You’d be surprised to find out the recommended portion sizes! Brace yourself and swipe right. Portion sizes may vary depending on individual circumstances.”

Respectfully, Bupa – I will not be listening to you on this one.

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Featured image: The Manc Group