Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
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Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
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In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
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With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
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Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
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He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
GMP
Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
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But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
A ‘disco for grown ups’ party is coming to Manchester this year
Thomas Melia
A disco party for ‘grown ups’, centred around 70s, 80s and 90s music, is making its way to Manchester this year.
The wildly popular Discos for Grown Ups will be heading to town in May, encouraging some serious boogie action with its playlist of soul, disco, pop and dancefloor from across the decades.
The night out has been created for those who feel ‘too old to go clubbing, but still love to dance’, with people your own age, and with a sensibly early finish time.
When the night is still young but you might not be, you can let loose under a light and laser show featuring the fabulous Discos for Grown Ups stage dancers.
Whether you’re a ‘Material Girl’ who craves the spotlight or or a shy dancer who comes out of their shell after catching a case of ‘Night Fever’, this night will be spoiling you with its array of tracks.
Credit: Supplied
Discos for Grown Ups was founded by Simon Stanford after discovering there was nowhere for a ‘grown up’ to go that played the music he loved.
Simon Stanford from Discos for Grown Ups says: “We are really looking forward to bringing our Discos for Grown Ups 70’s 80’s 90’s Disco Party back to the O2 Ritz Manchester this year.
“Our first show was an incredible night of dancing and sold out very quickly, so we can’t wait to bring our full production with dancers, lights and lasers back – it’s going to be another amazing night of boogie!”
Expect a night of fun-filled dancefloor bangers spanning three golden decades of music.Credit: Supplied
Self Esteem drops new single along with huge UK tour full of double headers
Danny Jones
Rising Northern star Self Esteem has just dropped the new single from her forthcoming new album along with a bunch of big new UK tour dates, including two nights right here in Manchester.
The singer-songwriter, also known simply as Rebecca Lucy Taylor, has seen her popularity skyrocket in the last few of years, winning BBC Music’s Introducing ‘Artist of the Year Award’ back in 2021 and being nominated for the Mercury Prize less than 12 months later.
Fast forward to 2025 and not only has she recieved plenty of critical acclaim for her first two records but her live presence on stage has also been heavily praised and now the 38-year-old is gearing up for her next album cycle.
Announcing her latest single, ‘If Not Now, It’s Soon’, which has quickly selected as BBC Radio 1’s ‘Hottest Record’, the new track has also dropped along with 14 major UK tour dates, with a string double headers in multiple cities.
Born and bred in Rotherham but with strong ties to nearby Sheffield, her journey began as one half of folk pop duo Slow Club. They formed back in 2006 but split in 2017 as both she and bandmate Charles Watson parted ways to pursue their respective solo projects.
Set to release her third studio LP A Complicated Woman on 25 April, these latest tour dates are some of the biggest she’ll have ever played – including a massive Yorkshire homecoming gig at the Utilita Arena which will be a momentous show for our friends The Sheff to make the most of.
Discussing the new project, Taylor says: “Personally, you have to wait and one day you’ll get somewhere less painful. But the world will hopefully get somewhere less painful too. It’s about hope, perseverance and patience.”
As for those who’ve been lucky enough to get an premature listen of the album in full, the early reviews are looking seriosuly strong.
Described by The Guardian as “her best yet”, it features the likes of Nadine Shah, Moonchild Sanelly and Sue Tompkins from Life Without Buildings; Meatball and even Lancashire actor, Julie Hesmondhalgh, best known for playing Hayley Cropper in Coronation Street. Now that’s what we call a feature.
Self Esteem comes for a two massive nights at Manchester Academy on Saturday and Sunday, 27-28 September later this year.
Her previous raft of dates for A Complicated Woman Live – an ambitious quasi-theatrical experience of the album in person and on stage at The Duke of York’s in London – sold out in a flash, and you can expect plenty of that same production value when it comes to her upcoming concerts.
Fans get an exclusive pre-sale code for all UK and Ireland dates by pre-odering the album before 1pm GMT on Tuesday, 25 March 2025, and as for general admission, you’ll have to join the queue like the rest of us when they go live (still TBC).
In the meantime, you can join us in being as obsessed with her other recent release as we are:
The Manc Audio -
22nd December 2020 
