Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
ADVERTISEMENT
Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
ADVERTISEMENT
In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
ADVERTISEMENT
With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
ADVERTISEMENT
Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
ADVERTISEMENT
He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
GMP
Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
ADVERTISEMENT
But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
A$AP Rocky announces huge Manchester gig on new world tour
Daisy Jackson
A$AP Rocky is heading out on a massive world tour, and is including a gig here in Manchester.
The rapper, producer, actor and entrepreneur has just announced his upcoming 2026 tour, the Don’t Be Dumb World Tour, with a whopping 42 dates across the globe.
This will be fans’ first chance to hear his latest album and first release in eight years, Don’t Be Dumb, live.
The huge A$AP Rocky tour kicks off this May in the USA, before heading across to Europe in July.
That leg will include a gig at the Co-op Live in Manchester on Saturday 5 September, one of only three UK shows on the tour.
The announcement has come hot on the heels of the release of his fourth album last week, which Billboard has said ‘not only rewards patience but adds new wrinkles to the rapper’s approach — an evolved relationship with melody and a wiser lyrical slant’.
It became Spotify’s most pre-saved hip-hop album, with one million saves even before its release.
As well as his music career, A$AP Rocky has starred in films including the Golden Globe-winning If I Had Legs I’d Kick You, and has cemented himself as a fashion icon with his work as co-chair of the 2025 Met Gala.
He’s also been announced as the creative director for Ray-Ban, and was appointed as Chanel’s new house ambassador.
General sale for the Don’t Be Dumb World Tour will go live at 9am on Tuesday 27 January HERE.
There’ll be artist pre-sales, a Mastercard pre-sale, and various VIP packages available too.
‘Manc the Biff’: the Co-op Live crowd made the Clyro boys welcome on debut
Danny Jones
It feels like we’ve been waiting a long time to welcome Biffy Clyro back to Manchester, and they really didn’t disappoint on their Co-op Live debut.
Here’s our review of what was a proper rock show.
After a strong lineup of support acts with The Armed and Soft Play (formerly Slaves) injecting plenty of early energy into the crowds, already knew two things: the Scots wouldn’t disappoint, and a Manc crowd NEVER lets you down.
We knew everyone was on top form from the moment the Kilmarnock icons stepped out on stage under a swathe of blankets to the opener from their latest album, Futique.
Once the curtain was eventually lifted during ‘A Little Love’, which has quickly become one of the most popular singles for some time, you could see the sea of fans below start bouncing.
Rolling into the likes of ‘Hunting Season’ and Only Revolutions classic, ‘The Captain’, those bounces quite quickly turned into a healthy-sized pit, and those up in the stands with us finally got on their feet.
That was maybe our only complaint: we love seeing a seated section pretending they’re in standing from their start, but we get it and each to their own, of course.
In fact, the same goes for the rest of the session players joining them on the road this year.
One thing we weren’t expecting was quite how cool the production levels were going to be. We’ve never been Biffy fans for their creativity when it comes to toying with stage design or lighting rigs, but they threw in some fun effects regardless.
Highlights from the night included ‘Tiny Indoor Fireworks’, ‘Bubbles’, and ‘Black Chandelier’, though we were sad not to hear ‘Victory Over The Sun’, and it was especially gutting that one of our favourite tracks from the new record, ‘True Believer’, didn’t end up on the setlist.
Again, you can’t have anything – we’re just glad we got to be there and see a truly great British rock band proving that they are well and truly an arena-level band.
Lastly, even after all the years and an X-Factor cover trying its hardest to take the credit away from them, ‘Many of Horror’ is still an unbelievable rock ballad, and d’ya know who is an unbelievable rock band? “Biffy. F***ing. Clyroooooo.”
The Manc Audio -
22nd December 2020 
