Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
GMP
Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
Soulful singing sensation Olivia Dean has set the UK music scene alight by announcing a number of intimate shows up and down the nation, including one right here in Manchester.
The fast-rising solo artist, who blends everything from pop and jazz to neo-soul as well as R’n’B, is one of the best and up-and-coming artists in Britain right now, with her highly anticipated sophomore album, The Art of Loving, set to release at the start of autumn.
As well as releasing her smash hit new single ‘Nice To Each Other’, the 26-year-old recently delighted even more music fans by joining Sam Fender on stage in London for a live twist on his track ‘Rein Me In’, which was instantly adored by millions and has now been shared as an official studio version.
Safe to say she’s flying high right now, and the second LP isn’t even out yet, which makes this small handful of gigs even more special and tickets super sought-after.
Revealing just seven pared-back shows across the country, Olivia said on her socials: “The art of loving in person! We’re doing some intimate shows, playing some songs acoustically and talking about making the album”, which is due to release on Friday, 26 September.
Partnering up with music shop chain and independent artist champions Rough Trade for the event, she’s set to play the just over 500-capacity gem that is Manchester’s Gorilla.
Other gigs up north include Liverpool at The Jacaranda and over at The Wardrobe in Leeds, where beloved local legends Crash Records will be helping host the show.
With the debut single already out, along with an already viral music video and accompanying dance alongside it, there’s plenty of excitement surrounding this project.
We’d pay virtually anything to see Olivia Dean and a group of backing singers do this at an intimate gig in Manchester.
We think we speak for pretty much everyone when we say that not only are we excited to hear The Art of Loving once it’s out, but hearing it live and in this special acoustic format is sure to go down as one of those ‘I was there moments.’
Playing smaller acoustic album launch shows is nothing new, but they are sometimes the only chance fans will get to hear their favourite musicians play their songs in such a way, so Olivia Dean die-hards are understandably going to be scrambling for these tickets.
Once again, her second album is available to pre-order now, and tickets for her show on Friday, 19 September, will go live tomorrow (Wednesday, 5 June) at 10am.
You can get ready to grab yours HERE, and for now, why not read our review of the last time she came to Manchester for what was a truly magical headline slot?
The Hundred crowds inside Emirates Old Trafford are in for a real treat as rising Manchester star, Lusaint, is set to join the lineup of live music acts playing the 2025 tournament.
We’re so excited about this up-and-coming local singer and the rest of the live music lineup on show at this year’s competition.
Ahead of the fast-paced, family-friendly format returning to Emirates Old Trafford this August, the bands and musicians offering yet more entertainment on matchdays have now been announced, along with details of more activities for all ages.
The Hundred Final at Lord’s in London will be headlined by solo singer, Perrie (a.k.a. Perrie Edwards, formerly of Little Mix), and the Manchester games are boasting some great names too.
In addition to Perrie, other big names signed up for 2025 are the likes of York four-piece Glass Caves, Bristol experimental live-looper, Bexx, as well as the best of soul and R’n’B in Brighton, Iyamah.
But we can’t lie, naturally, it’s all about whose playing The Hundred fixtures at Old Trafford that we’re most fussed about.
Following past years where the competition has seen the likes of Zara Larsson, Rudimental, Bastille and Jax Jones; Raye, Becky Hill, Everything Everything and Self Esteem, they’ve managed to pique our interest yet again.
Really channelling the platforming power of the BBC Introducing partnered stages for the latest edition, Lusaint was the first name to catch our attention for obvious reasons.
She featured on our Manchester artists of the month list not too long ago, and if you haven’t given her music a try before, now’s the perfect time before seeing her in person at The Hundred – worth the ticket price on her own, if you ask us.
Better still, she’s not the only name we’re excited about seeing this summer, as joining the live music lineup in Manchester is native hip-hop, grime, soul and afrobeats musician, Prido, whose storytelling style has been making waves not just within the genre but across the city.
For instance, his last live set for BBC Introducing at Reading Festival 2024 saw plenty of attention online, and he’s definitely one to watch, even if you don’t manage to catch him at the cricket. Aimei 媚 and Lowes complete this year’s lineup and are set to take the stage throughout August.
Manchester Originals women’s player Sophie Ecclestone said: “The live music at The Hundred is one of my favourite things about playing in the competition. It brings an extra element to The Hundred which is different to other forms of cricket.”
With early bird tickets available from just £5 for under 16s and for £17 adults, it’s no surprise that 9,000 have already been sold for the Originals‘ derby against Northern Superchargers on Sunday, 17 August.
You can find out more information on what else is in store at The Hundred 2025 beyond the live music lineup and grab your tickets for Manchester HERE.
You can read our review of her recent show HERE.PerriePridoJust some of the names that make up The Hundred live music lineup for 2025. (Credit: Press shots/Audio North)
The Manc Audio -
22nd December 2020 
