Some of the world’s greatest music has come from Greater Manchester.
Indie. Electronic. Hip-hop. Whichever genre you explore, you’re sure to find Mancunian fingerprints in there somewhere.
Even in a category as niche as early mobile music.
Case in point: The Kersal Massive.
This infamous trio of MCs recorded a rap video in a Salford shed back in 2006 and cemented their place in history as some of the first ever viral video stars.
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Sure, their music was great for a very different – and unintentional – reason. But it was still great nonetheless.
Even today, the very mention of Kersal can prompt an impression of: “Get on the bus with me daysavahhh, smoke da reefa in the cornahhh”.
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In the mid-noughties, The Kersal Massive were as big as their name suggested – with their freestyle being bluetoothed between more mobiles than Akon’s “Smack That”.
The group – which consisted of Clio-driving leader C-Mac, helium-voiced bus enthusiast Lil’ Kev, and hypeman Ginger Joe (essentially Kersal Massive’s very own Flava Flav) – only ever shot one music video.
But whilst most media from the blurry-looking, scruffy-sounding world of mobile videos – which was largely populated by happy slapping and donk music – has died out, Kersal’s track lives on.
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With fingers in the air and frowns on their faces, the wannabe rappers managed to squeeze lyrics about drugs, money, cars, women, public transport and a hatred for Levenshulme into their 45-second freestyle.
Kevin Powder – a presenter known for his zany schtick – actually ventured up to meet the gang on their own stomping ground several months after the video appeared, asking Kersal to perform a second rendition of the song that became synonymous with the Sony Ericsson.
The gang – by this point a little older with broken voices – generously obliged, reciting the lyrics word-for-word.
Powder is then flagged out of the estate, the video ends, and poof, Salford’s young Gs disappeared.
The popularity of their video, though, was a sign of things to come.
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Little did they know it, but Kersal were the first faces of the original viral content boom – which suddenly began turning obscure figures in Britain into overnight celebrities via the magic of the internet.
One of the most successful examples was market trader Muhammad Shahid Nazir (AKA One Pound Fish Man), who earned a recording contract after being captured on camera singing about the price of seafood at Upton Park.
Still, despite the increasingly congested arena of viral stars, The Kersal Massive continued to resurface on social media from time to time. And, whenever they did, people would always ask the question: Whatever happened to those guys?
It’s been thirteen years since the gang were seen on camera together, and all signs seem to suggest their lives have taken very different paths.
The Tab claimed they’d tracked down frontman C-Mac in 2016, who didn’t appear to look back on his five minutes of fame with too much nostalgia.
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He apparently told the website: “The video still does the rounds now and then, but that’s about it. I don’t get noticed about it anymore so it’s done and gone for me.
“I am not in touch with the other two lads anymore.”
C-Mac’s sidekick Kev made his own headlines in 2017. But not for the right reasons.
GMP
Local police posted an image, whom the Reddit community believed to be Lil’ Kev, online in the summer of that year, appealing for information on his whereabouts after he was suspected of gun offences.
The enigmatic Ginger Joe, fittingly, has yet to resurface.
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But we like to think he’s still out there somewhere. Over in the corner. Being the main man he always was…
DJ at centre of Parklife cancellations speaks out over ‘unsafe’ crowds
Daisy Jackson
A rising DJ whose set was cancelled due to ‘safety concerns’ at Parklife festival has now spoken out on his side of events.
Josh Baker is a popular Manchester-born DJ who was set to perform on the brand-new Matinee stage on the Sunday night of the local music festival.
He had the second-highest billing of the day, followed by Chris Stussy as headliner of that particular stage.
But despite being booked onto one of the festival’s smaller stages, Josh Baker’s popularity quickly saw the space becoming overcrowded.
Videos shared on TikTok show fans clambering over the safety barriers that Parklife security had installed as a queue system, desperate to get inside for Josh’s set.
The young talent has now spoken out again about the incident, saying he could see from his vantage point it ‘quickly became unsafe’.
Josh Baker said that ‘the organisers made the right call’ despite the show ‘meaning a lot’ to him.
He detailed that he has been going to Parklife since the age of 16, and playing such a big slot in the festival ‘felt like a proper full-circle moment’.
He added that he’s been looking into doing free follow-up shows, but has been unable to find a venue that would hold ‘anywhere near the amount of people who were trying to get in to see me play’.
Josh wrote on Instagram: “I’m honestly so sorry to everyone who didn’t get to see the set. It was completely out of my hands, but that doesn’t make it hurt any less. Just know I’ve felt every bit of frustration with you.”
He then said he’s planning ‘something ridiculous’ for his Creamfields appearance to make it up to fans.
Josh Baker said in his full statement on Parklife: “I’ve taken a few days to process what happened at Parklife last weekend, and I wanted to share a few words.
“This one was always going to mean a lot. Growing up in Manchester, I’ve been going to Parklife since I was 16, so to be booked for such a big slot felt like a proper full-circle moment. But just as I stepped on stage, the music had to be cut. When I came on there were too many people trying to get into the arena and it quickly became unsafe, and therefore the stage had to be closed for the rest of the day.
“It’s gutting, but I want to be clear – the organisers made the right call. Safety has to come before everything. After seeing a few of the videos from the crowd, I’m just relieved the situation did not escalate and everyone remained safe.
“Still, it’s hard to explain how much it hurt not being able to play. I know so many of you were excited for that set and it honestly blew me away seeing that many people turning up.
“Over the last few days, I’ve been trying to figure out how to make it right. I looked into doing a free follow-up show in Manchester, but the reality is, there are no suitable or possible venues which would hold anywhere near the amount of people who were trying to get in to see me play.
“The last thing I’d want is to announce something and end up disappointing even more people who couldn’t get tickets. After a lot of conversations and digging behind the scenes, we’ve had to accept that there’s no realistic way to do something that feels fair right now.
“I’m honestly so sorry to everyone who didn’t get to see the set. It was completely out of my hands, but that doesn’t make it hurt any less. Just know I’ve felt every bit of frustration with you.
“I really hope to see loads of you at Creamfields because I’m already planning something ridiculous to try and make this up to you in some way.”
Legendary funk and soul act Kool and the Gang are finally coming back to Manchester
Danny Jones
In case you hadn’t heard already, iconic funk, soul, and R’n’B artist Kool and the Gang are finally coming back to Manchester after far too long away from our musical city for a massive arena gig later this year.
Coming back to 0161 ‘For One Night Only’, the award-winning US supergroup and industry giants are set to make their first appearance here in over 15 years.
With a rich back catalogue and a career spanning six decades, not to mention multiple genres including funk, soul, disco, jazz (how they first began as an ensemble) and more, it’s only fitting they be given the top billing at the one and only AO Arena.
After Manc fans have had to wait for long, this is sure to be a night of ‘Summertime Madness’.
Though they need no real introduction if you know your music history, specifically African-American and Black music culture, Kool and the Gang are arguably one of the most influential acts to ever make it.
Having performed together longer than other R’n’B outfit on the planet, stood as one of the most sampled artists of all time and released a staggering 34 studio albums to date, they’re nothing short of foundational.
While, sadly, there is only founding member Robert ‘Kool’ Bell left from the original lineup formed back in 1964, the various iterations of the surviving live band have captured that same effortless cool, charisma, and effortless control of a crowd on the road that made the OG Gang such a toue de force.
As well as touring with everyone from Elton John and the Dave Matthews Band to The Roots and even a 50-city tour alongside equally legendary rock group, Van Halen, they have no shortage of accolades to their name.
How does two Grammys, seven American Music Awards (AMAs), a BET Soul Train Lifetime Achievement Award; a star on the Hollywood Walk of Fame and a place in the 2024 Rock & Roll Hall of Fame; 25 Top Ten R&B hits, nine top ten hits in the pop charts, as well as 31 gold and platinum albums, strike you?
— Melodies & Masterpieces (@SVG__Collection) May 27, 2025
Best known for beloved tracks like ‘Celebration’, ‘Get Down On It’, ‘Cherish’ and ‘Jungle Boogie’, just to name a very small few (again, their discography is huge), you’ve most likely heard their songs or at least one of their serially sampled beats more times than its possible to count.
Yep, if there’s anyone that deserves the ‘icon’ moniker, it’s these lot.
Kool and the Gang come to the AO Arena in Manchester next month on Friday, 11 July and will have fellow British soul counterparts, The Real Thing, who looked to mirror their success throughout the ’70s, along for the ride.
General admission tickets are already on sale as we speak – you can grab yours HERE.
The Manc Audio -
22nd December 2020 
