A wine truck is set to hit the streets of Manchester next month, and it’s featuring top tier French wines from the Loire Valley.
As part of its ‘Bucket List’ tour, Loire Valley Wines is sending out its wine truck to give people the chance to “discover the region’s finest grape produce varieties alongside the beauties of the main UK’s cities”.
And Manchester is one of the cities on the visiting schedule.
Designed to offer a taste of France’s renowned Loire vineyards, the wine truck will run as part of a wider campaign in which bespoke wine tasting menus, offers, and giveaways will be available to make the most of at bars and restaurants across the UK.
The Little Loire Wine Truck will be at the Manchester Food & Drink Festival (MFDF) on Saturday 18 and Sunday 19 September from 11.30am – 7pm, with an expert sommelier on hand to take passers-by through free walk-in tastings, with bottles ranging from whites to rosés spanning Muscadet to Touraine.
Budding wine connoisseurs can also enter a competition to have the wine truck stop off at their own home too.
As well as the wine truck popping up for the weekend at the city’s annual flagship food and drink festival, the Manchester Bucket List also features a handful of carefully-selected places to stop off at throughout September and dip a toe into the wines of the Loire Valley.
A brand-new discovery route packed with treasures and discoveries has been curated especially for the occasion, with six Manchester bars already signed up to take part.
“The Loire Bucket List is for adventure seekers,” a spokesperson for the event said.
“Our discovery routes take you to the ‘secret’ places in your city, to see exciting and unexpected things, alongside a few carefully curated places to stop off to and explore the wines of the Loire Valley along the way.
“Our collaborative events offer further opportunities to explore Loire Wines, from free in-store sampling to full guided tastings and of course, visits to our little Wine Truck, which will pop up around the UK.”
The venues lined-up to host special wine events in Manchester are:
Manchester Tennis & Racquet Club
Mr Thomas’ Chop House
Man Bites Frog
Grape To Grain
With prices starting from as little as £15, and many still TBC, wines such as Rosé d’Anjou Famille Bougrier 2020, Touraine Sauvignon Domaine Guenault Bougrier 2020, Muscadet Polaris Batard Langelier, Clos La Cariziere, and L’Extra par Langlois Brut NV Crémant de Loire are all on the menu across each of the participating venues for wine enthusiasts to wet their whistle.
Specially-selected ‘wines of the month’, and food and wine pairings will also be available to try.
BrewDog advert claiming fruit-flavoured beer is ‘one of your five a day’ banned by ASA
A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned by authorities.
As part of an email that was sent out to customers back in July this year promoting beers with names such as ‘Lost In Guava’, ‘Pineapple Punch’, and ‘Lost In Lychee & Lime’, popular brewery and pub chain BrewDog claimed the drinks could be considered “one of your five a day”.
But after someone complained to the Advertising Standards Agency (ASA) that the phrase was considered misleading, the advert has now been banned.
The ASA said consumers “would not expect advertisers to include such claims”.
Addressing the complaint and confirming the banning of the advert, the ASA said: “The ASA acknowledged that the subject heading ‘one of your five a day’ might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email.
“However, because the claim referred to well-known government advice on health and wellbeing, we considered that, in general, consumers would not expect advertisers to include such claims unless the advertised product was recognised as meeting the requirements of that advice.”
The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, but in general, they would be uncertain as to whether this would be counted as a portion.
Because of the this, the advert has been banned and must not re-appear in its current form.
BrewDog then agreed in response to the ASA ruling the advertised beers did not count towards a consumer’s five a day.
Yet, the company sarcastically followed this up by admitting the advert was just “tongue in cheek” and only sent out via email to existing customers likely aware of BrewDog’s “playful” marketing style, believing they would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables.
“We respect the ASA’s decision and are happy to confirm that beer is not a fruit or a vegetable,” a spokesperson for BrewDog said in response.
Featured Image – Grant Anderson (via BrewDog)
Food & Drink
Popular London bakery Gail’s to open string of North West cafes next year
Popular craft bakery Gail’s has hinted at plans to open a string of new cafes in the North West next year.
The group, which already has a large number of bakery-cafes in the south of England, has announced it will open its first North West site in Wilmslow in early 2023.
Bosses have also said that ‘further locations in the North West’ will be announced in the new year, adding that all the new bakeries will serve GAIL’s artisan sourdough breads, pastries, sandwiches, and cakes alongside its specialty House Blend coffee.
The news also seems to potentially confirm speculation that the brand is planning a move into Manchester after The Manc shared news of potential plans for a Gail”s opening in the city centre in October.
Having already seen planning documents that suggest the chain is planning to take over the former White Stuff unit on King Street, it now appears that more news on that opening will be coming in 2023 – although it’s hard to say if it will be the first Manchester site to be announced.
The bakery group already has strong ties with Manchester, having run its sister wholesale bakery The Bread Factory in Openshaw since 2017.
Formed in the early 1990s by namesake Gail Mejia, Gail’s began when its eponymous founder decided to bring together the best bakers in London to create bakes for the capitals top chefs and restaurants.
Today, is known more as a customer-facing cafe and bakery whilst The Bread Factory continues the original wholesale legacy – supplying high quality, artisan breads to some of the region’s top local restaurants.
Gail’s first cafe opened on Hampstead High Street in 2005, and now the brand has 79 in neighbourhoods in and around London, Oxford, Brighton and more.
Turning back the clock on industrialised baking practices and moving to bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods, Gail’s soon established a name for itself and has come a long way since those early days.
Still, the stuff that matters – the ethos, the suppliers, the skill and a handful of tried-and-tested sourdough starter cultures – hasn’t changed.
A champion for sustainability, the bakery also prides itself on minimising food waste by carefully setting aside any leftover food and donating it to a selection of local charities in each eatery’s neighbourhood