Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers Emily Sergeant
Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.
Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.
In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.
The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.
Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.
But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.
The company says the extension is all with the aim of “helping even more customers”.
During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.
“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.
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“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”
Featured Image – Morrisons
Former Man United man Bastian Schweinsteiger sheds light on brutal exile by José Mourinho Danny Jones
Former footballer and ex-Manchester United man Bastian Schweinsteiger has opened up on his turbulent time at the club, revealing some fairly shocking details surrounding his exile from the first team at the hands of José Mourinho.
The Germany and Bayern Munich legend retired back in 2019, going down as arguably one of the most revered midfielders in Europe, but some of the latter chapters in his career were less idyllic than they should have been after moving to Old Trafford.
Schweinsteiger joined the Red Devils in 2015 as a seasoned pro by Louis van Gaal but ended up enjoying only a very limited amount of playing time before ultimately departing in 2017 under the Mourinho regime in less than affable circumstances, to say the least.
The 39-year-old has never really opened up on what went ‘wrong’ during his time at Man United until now, revealing to Gary Neville that was quite literally banned from going into the dressing room on practically his first day under the Portuguese coach.
A pretty strange way to welcome a Champions League and World Cup winner with eight Bundesliga titles and a cabinet full of other cups to his name, let’s put it that way.
While it’s still unclear as to why exactly José didn’t want him around the first-team squad, Schweinsteiger says that former football director and then-head of development John Murtough – who recently left the club after 11 years – told him he couldn’t train with the senior players simply “because the coach said so”.
Already considered a veteran of the sport at this point, he goes on to detail how, ever the consummate professional, he proceeded to train with the under-16s instead after being given no alternative, which kicked off months of largely unexplained exile and only making very sparse appearances for the team.
Neville‘s face is understandably aghast at the revelations, going on to admit he was left “stunned” by what he was hearing and labelling Schweinsteiger’s treatment not only “embarrassing” for the club and as a fan but verging on the “illegal”.
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Citing the only real reason that was given for banishment was that Mourinho claimed he “didn’t see [him] happy here at United”, although he did qualify that this was around the time of his injury when he also spent time recovering in Germany.
José did eventually go on to apologise for his treatment in those early days, admitting that his decision fell into the category of “feeling sorry for what I did” and in turn granted him the move to his final club Chicago Fire where he spent the last days of his playing career.
Were he to have been given a different introduction to the club and eventually integrated into the first-team squad in a less confrontational way, his time at Manchester United could have been very different.
You can watch Bastian Schweinsteiger’s full interview on The Overlap, including what he made of other players that José found ‘problematic’ like Paul Pogba down below. Safe to say it’s quite an eye-opener.
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Featured Images — The Overlap (via YouTube)/Дмитрий Голубович