Sibling businessmen Mohsin and Zuber Issa have reportedly become the largest outside investors in Castore, an Andy Murray-backed sports brand headquartered in Liverpool
The brothers, from Lancashire, recently bought Asda for a reported £6.8 billion.
It is understood that Castore, which also has a kit deal with new Scottish Premiership champions Rangers, will now be moved from Liverpool to Manchester.
The Times reports that Mohsin and Zuber invested in Castore in March of last year through their Jersey-based Monte Group.
The brand is aiming to open five new stores in the next six months and has signed a 13-year lease with landlord Kinrise to occupy all available workspace within One Central Street in Manchester.
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The building forms part of Kinrise’s Albert Estate in the city centre, where bosses hope to house 300 new employees in the next two years – on top of its current team that will be relocating.
Castore was founded in 2015 by brothers Thomas and Philip Beahon to offer improved performance in men’s sportswear, and the brand now sells to more than 50 countries, chalking up collaborations with the likes of Andy Murray.
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Castore – Liverpool One
Last month, before the Issa brothers investment was announced, Phil Beahon, Castore co-founder, said: “We are delighted to be moving to Manchester and opening Castore House as our global HQ in the city.
“It is clear for everyone to see that Manchester is a city with an incredible buzz about it and the number of fast-growing, high tech businesses in the city were a real draw for us when choosing our long-term home for Castore.”
Castore is expected to reach £100m in revenue this year.
Manchester
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Manchester pub chain providing lifeline for dementia sufferers with vital support sessions
Danny Jones
A regional pub chain is being rightly praised for providing regular and vital support sessions to those suffering from dementia at two beloved Manchester locations.
The brand in question is Joseph Holt Brewery, which was founded behind an old pub on Oak Street in the Northern Quarter back in 1849, and has gone on to become an instantly recognisable British name.
Serving patrons for the best part of two centuries, their watering holes have always served as important meeting places and community hubs, but one of their current local initiatives is one of the most heartwarming we’ve come across of late.
Dubbed the ‘Get Together Group’, these dementia support sessions, which are now being pioneered at two of their Greater Manchester pubs, are truly setting an example for the kind of grassroots work and outreach that publicans do.
Put simply, the Get Together Group hold sessions for those diagnosed with dementia, and indeed, members of families affected by the disease to meet, discuss and support one another.
Currently being hosted at The Goat’s Gate in Whitefield and The Woodthorpe in Prestwich – both beloved Joseph Holt boozers – the idea was started by Sonia Schofield, 53, who now runs the sessions with a band of dedicated volunteers.
“People just seem to love the warm atmosphere and general sense of community,” says Sonia. “There’s free tea, coffee, and biscuits, along with bingo, a raffle, and some fabulous singers who come along to entertain the group.
“Word has spread that this is such a lively and welcoming space that even people without a direct connection to dementia regularly come along – which is so lovely. It also adds to a sense of community, helps break down stigma around dementia and makes the group feel warm, inclusive, and caring.”
Having worked as part of the brewery for more than three and a half decades since joining as an 18-year-old, this became a passion project of hers after her beloved grandmother, Pam, who had raised her from the age of six, developed dementia in her late sixties.
As is sadly the case for many, it soon became clear that support for those struggling with dementia is unfortunately rather limited, with Royal Voluntary Service figures stating that more than a third of people even just caring for loved ones with dementia receive little or no support following diagnosis.
Goat’s GateThe WoodthorpeHere’s hoping it comes to more pubsWith 125 other establishments, this could be the start of something special. (Credit: CAMRA/Joseph Holt/The Manc Group)
Believed to be the first sessions of their kind held in a pub, the reception to the regular work done by Get Together has meant that it isn’t just people living with the condition directly that now attend: people throughout the local areas are turning to the bi-weekly meet-ups for connection and social interaction.
Sonia goes on to note that because “the atmosphere in a pub is far less formal than, say, a healthcare or community centre setting, this helps reduce anxiety and makes interaction feel more natural.
“Holding a support group in an everyday community venue also shows that people living with dementia are valued members of the community, not defined only by their diagnosis. Just seeing this group of people together is so uplifting.”
Joseph Holt‘s director of pubs, Mark Norbury, said of the scheme: “We are a family business with very strong roots in the communities where our pubs are located. The Get Together Club perfectly reflects Joseph Holt’s values – our pubs are about much more than simply serving drinks. They are welcoming spaces where people can come together, socialise, build friendships, and support one another.
“We are incredibly proud of what Sonia and her fellow volunteers have achieved: creating a vital source of support for those who need it, while also providing a warm, uplifting environment where everyone feels welcome.” Hear, hear.
Joseph Holt continues to extend that homegrown, family-run and community-driven ethos across their pubs, and we sincerely hope we get to more stuff like this popping up at their various wonderful sites across the boroughs.
The Manc -
19th May 2021 
