With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the John Denver anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
And in case you’re wondering just how strongly we feel about this one, you can sign a literal petition we’ve made for ‘Wonderwall’ to become the new England World Cup anthem for 2026 right HERE.
Featured Images — Oasis/ITV Sport (screenshots via YouTube)
Manchester
Blossoms announce new album and HUGE Manchester arena gig on UK tour
Emily Sergeant
Blossoms are back with a new album and UK arena tour later this year.
Tom, Joe, Josh, Charlie, and Myles – also known as Stockport’s finest, Blossoms – have today announced their sixth studio album, Songs From The Wedding Cake, alongside an upcoming UK arena tour this autumn to celebrate.
The new album and tour comes fresh off-the-back of the success of their previous studio album, Gary, named after an eight-foot fiberglass gorilla.
Songs From The Wedding Cake takes its title from a Stockport nickname for the town’s iconic Victorian town hall, which is where Tom got married. It’s an apt frame for a record built around one guiding idea – taking the ordinary moments of life and putting them through an extraordinary lens.
The result is said to be Blossoms at their ‘most expansive’ and ‘most personal’, providing an irresistible cocktail of 80s-flecked funk, heart-on-your-sleeve anthems, and dance-floor indie bangers.
Blossoms have announced a new album and a huge Manchester arena gig on UK tour / Credit: Supplied
In their own words, as taken directly from their Instagram announcement this morning, Songs From The Wedding Cake is: “What an absolute joy this record was to make. Written and recorded over the last year, it’s a collection of songs about what might seem like ordinary moments, viewed through an extraordinary lens.
“Joking about divorce, hire cars, crying at the Kardashians, Wikipedia rabbit holes, trips to The Range, falling asleep in a taxi, your arm going numb because someone’s asleep on it, the 192, being an additional driver on your wife’s insurance and losing her 20 years’ no-claims bonus (ffs), dancing in the kitchen to Grease, crying at videos of dogs on Instagram, picking up parquet flooring, saying the wrong thing, growing older together… you get the idea.”
Alongside the album, the indie rockers have also announced an accompanying UK arena tour for the autumn, and of course they’ll be stopping off in Manchester.
The lads will be taking to the Co-op Live stage on Saturday 28 November.
They’ll also be playing in other major UK cities London, Cardiff, Glasgow, and Birmingham along the way, with tickets for the tour set to go on presale next Wednesday (24 June) at 9:30am, before general sale commences on Friday, also at 9:30am.
The Manc -
6th August 2021 
