With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Magical Christmas experience in Manchester will bring The Polar Express to life
Daisy Jackson
A magical new Christmas experience is coming to Manchester this winter, bringing The Polar Express to life.
The fully immersive walkthrough experience will invite you on an enchanting journey to the North Pole, as you whizz past beautiful landscapes – all without actually leaving Manchester.
The all-new BELIEVE! THE POLAR EXPRESS Experience brings the beloved story to life, following the Hero Boy and Hero Girl.
Taking place at the O2 Victoria Warehouse, the experience begins in Hero Boy’s bedroom, before you step foot into the iconic The Polar Express carriage as a passenger.
Then you’ll be glued to the windows as you whizz through the Caribou Forest, past icy lakes, and dazzling Northern Lights displays.
Entertaining passengers every step of the way are beloved characters like the Conductor, Hero Boy, Hero Girl, and the mysterious Hobo.
You can get your golden ticket punched, warm up with a complimentary hot chocolate and a cookie, and be swept along by the festive tale.
Passengers will meet beloved characters from The Polar ExpressYou can visit the nice-o-meterAnd meet Santa himself
At the ‘North Pole’, the magic continues, with a Pyjama Party, a Letter Writing Station where you can send a note to Santa, visit the Naughty or Nice Machine, and craft a special Christmas decoration to take home.
You’ll even get the chance to meet Santa Claus himself…
While THE POLAR EXPRESS Train Ride has welcomed over 1.7 million riders in 2024, BELIEVE! THE POLAR EXPRESS™ Experience is a brand-new experience – no moving train, no stations.
Instead, the wonder of the story is brought off the tracks and into a hands-on environment.
The magic of The Polar Express will be brought to lifeFollow Hero Boy on his journey to the North Pole
Photo opportunities are available throughout the experience, and little ones (or grown-ups, we’re not judging) are encouraged to wear pyjamas to fully embrace the story.
BELIEVE! THE POLAR EXPRESS comes from Warner Bros., Discovery Global Experiences, Rail Events Inc., and Plus Live Events.
BELIEVE! THE POLAR EXPRESS takes place between14 November and 31 December at O2 Victoria Warehouse in Manchester, with tickets now available and expected to sell out quickly HERE.
A Relaxed Performance Day for guests with neurodiverse conditions will also be held.
Manchester’s biggest comedy festival returns this week and you can STILL get tickets
Emily Sergeant
Manchester’s most popular comedy festival is back this week, and there’s still time to get tickets if you’re up for a laugh.
That’s right – Laughterama is back in Manchester from today (2 September), and will once again be taking over the iconic Castlefield Bowl in the heart of the city centre for five days of fun.
Thousands of comedy lovers attend Laughterama each year to enjoy countless sell-out stand-up sets, and this year will be no different, as festivalgoers are in for an ‘explosive series of shows‘ from some of the hottest names on the comedy circuit.
Jack Dee, Nick Mohammed, Sara Pascoe, Fern Brady, and Chris McCausland are just some of the famous names on this year’s jam-packed lineup.
They’ll be joined by other big names like Michelle De Swarte, Stewart Lee, Nina Conti, Ivo Graham, Ellis James, and Harriett Kemsley when they all take to the Castlefield Bowl stage over the five-day festival from Wednesday 2 – Sunday 6 September.
Some of the other names you can expect are BAFTA nominee Rose Matafeo, stand-up marvel Sarah Keyworth, Plebs and Friday Night Dinner star Tom Rosenthal, and podcast hero John Robbins.
It wouldn’t be Laughterama without some newcomers and breakthrough stars, of course, and on the lineup this year are viral sensation Vittorio Angelone, fast-rising talents Kiran Saggu and Jen Nolan, and BBC New Comedy Award finalist Evaldas Karosas.
Laughterama returns to Manchester later this week, and you still / Credit: Matt Eachus | Supplied
And aside from the comedy, as always, you can expect the very-best eats from Manchester’s street food scene will also be on site to tuck into, as well as an exciting selection of bars serving signature beers, cocktails, and more.
Laughterama 2026 is landing at Castlefield Bowl this week from Wednesday 2 – Sunday 6 September, with tickets now on sale at £29 per person.
The Manc -
6th August 2021 
