With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Andy Burnham explains why Number 10 North is so important as it officially ‘opens for business’
Emily Sergeant
Andy Burnham has explained his key reasons for launching Number 10 North as it officially ‘opens for business’ this week.
You may remember that earlier last month, Andy Burnham revealed he had intentions to create a Number 10 North if he was to become Prime Minister, with the new base expected to be a ‘dominant driver of the UK’s economy’ once it was officially up and running… and now, fast forward to today, Number 10 North is officially ‘open for business’.
Operating from Heron House in Manchester city centre, as previously reported on, Number 10 North will be the Government’s new ‘situation room for growth’.
It also brings the ‘levers’ of local economic growth and devolution together under one roof for the first time ever.
Number 10 North has officially ‘opened for business’ / Credit: gov.uk (via Wikimedia Commons)
With the Prime Minister expected to work from Number 10 North each week, so that decisions about the country’s economic future will no longer exclusively be made in Westminster, and with other ministers also working from there on a regular basis, the Government says the move underlines its determination to ‘do things differently’.
Now that Number 10 North has officially opened, Andy Burnham and his fellow ministers have explained why this move is so important for not just Manchester, but the north as a whole.
“For 40 years, power and resources have been sucked into the centre, and too many communities have felt forgotten, without the attention and investment they deserve,” explained Andy Burnham.
“Number 10 North will change that by putting more power into every postcode across the entire country. It will be the situation room for making Britain better, the place we use to get power out of Westminster, into the hands of people at a local level, so that they can turn things around.
“The days of Whitehall resisting devolution are over, for good.”
First Secretary Louise Haigh added: “Today marks a fundamental re-balancing of where power sits in our country. Number 10 North has been set up to drive economic growth in every postcode and put power in the hands of every community.
“Through this department, this Government will ensure that the places overlooked by Westminster for decades are given a real voice.
“Number 10 North is open for business.”
Featured Image – The Manc Group
Manchester
Keo play Projekts: garage and grunge revivalists crush Manchester skatepark for new music video
Danny Jones
This past Thursday evening, fast-rising rock band Keo took over Projekts MCR skatepark for a special pop-up gig and to film a brand-new music video for their latest single, ‘Pistol’, starring some of their biggest fans here in Manchester.
In fact, it didn’t take long for us to suss out that plenty of them had flocked from far and wide to be there, and let’s say we’re sure they’ll say it was worth the journey.
We caught Keo’s well-attended festival set inside the Woodlands at Kendal Calling 2025, not to mention their completely sold-out show at the O2 Ritz back in March – their biggest headline date up to that point – and we’re more certain than ever that they’re going to be absolutely massive.
And if they keep up doing more memorable stuff like this, it’s just a matter of how soon…
Packing out Projekts to the point that people were literally hanging off fences and standing on electrical boxes at the side of the street to try and get a peek at the post-punk, grunge and garage rockers, some of their most enthusiastic young fans had been waiting outside the location as early as noon.
For context, doors opened six hours later, and the boys didn’t come on until 7:30pm.
Those who signed up to Keo‘s mailing list were sent information regarding securing a spot at the one-off performance earlier this month.
While you would have seen the place fill up even if they were just standard concert tickets, the fact that the band were taping the whole thing to use as the visuals for their newest single, as mentioned, meant that Keo’s avid followers were literally clamouring AND clambering to get the best view position possible.
Turning the popular skaters’ hub’s central bowl into a makeshift stage, with lights, camera, booms and various crew surrounding the entire venue, it was a surreal experience to say the least.
And, of course, they were absolutely brilliant – just as they were at the Ritz at the start of the year and Kendal before that, playing a short but sweet set that left everyone wanting more and choruses of punters chanting Keo long after the final song.
We can’t wait to see how the video itself turns out, especially seeing how much the people who wrapped around them and the skatepark were lost in the moment, and we’re also looking forward to them headlining Neighbourhood Fest in Manchester city centre this October.
You can grab a ticket to see them and the rest of the NBHD lineup right HERE, but until then, give the full studio version of ‘Pistol’ a play and get ready for their debut album.
The Manc -
6th August 2021 
