With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
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Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
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Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
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The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
Skof, Manchester’s most hotly-anticipated restaurant, confirms opening date and menu prices
Daisy Jackson
A restaurant with a serious Michelin pedigree is set to open in Manchester very soon, as chef Tom Barnes readies to launch Skof and gives a glimpse into its menu.
Tom’s impressive CV includes time spent at L’Enclume, the three-Michelin star Lake District restaurant widely considered one of the best in the world, and he’ll bring that same farm-to-table ethos to the city centre with his debut restaurant.
Skof will be taking over a historic building in the NOMA neighbourhood, right by Manchester Victoria, with an official opening date now locked in.
Skof is set to launch on Wednesday 29 May, with bookings going live today and tables available all the way through to 14 September (and likely to fill up fast).
Tom Barnes has also teased what’s to come on his menu, with two different tasting menus available.
Skof will have a 12-course tasting menu priced at £120, and a 15-course menu for £165 – plus a £50, four-course lunch offering.
The restaurant will be owned and operated by Tom but falls under Simon Rogan’s UMBEL Restaurants group, and he’ll be weaving in new suppliers as well as using daily deliveries of produce grown specifically for him from Simon Rogan’s Our Farm in the Cartmel Valley.
He’ll be using small-scale suppliers such as Cinderwood Market Garden in Nantwich and Lake District Farmers to fill his exciting menu of home-grown dishes.
The first set of menus will include dishes like roasted Sladesdown duck, peach leaf, Ibis celeriac, and wholemeal bread; Berkswell cheese sable biscuit, crushed broad beans, whipped roe, and bronze fennel; and a lightly set custard, served with Hen-of-the-Woods mushrooms, truffle, and mushroom dashi.
Tom Barnes with the team outside Skof, a new restaurant opening in Manchester in May which has confirmed its launch date and menu prices. Credit: Supplied
There’ll be a lot of thought that goes in to the drinks pairings too, working with restaurant manager Sean Oakford and assistant restaurant manager Max Lawrence (both ex-L’Enclume), on a range of drinks options to include alcohol-free or mixed-alcohol pairings, or matching wines to go with the menu.
Tom has also collaborated with Manchester brewery, Track to create Sidney, a light and refreshing beer intended as an alternative to kick off the meal.
Tom Barnes said: “It’s been a long time coming, so I’m excited to be able to finally release our reservations. I can’t wait to share what we’ve been working on and to return some of the incredible hospitality I’ve received from the people of Manchester.
“With Skof, my purpose is to create an incredible experience that focuses on great quality ingredients but above all, puts a smile on peoples faces.”
Skof will open in Manchester’s NOMA district on Wednesday 29 May.
Manchester City start work on next phase of stadium expansion, hotel, museum and more
Danny Jones
Manchester City have officially started work on the next phase of their ambitious stadium expansion plans which will see their capacity increase and the wider Etihad Campus transformed into a ‘best-in-class entertainment venue’.
Planning permission for the Etihad Stadium update was secured back in July 2023 and the club has confirmed that the first steel beams have now been installed after arriving in recent weeks.
The £300 million project will not only see the Etihad’s capacity climb from 53,400 to over 60,000 but, as previously detailed, the City Football Group‘s plans also entail the creation of a brand new club shop and museum, an integrated 400-bed hotel as well as an updated fan zone set to house around 3000.
With the initial steel framework now in place, not only has ground now been broken 12 months on from full arrival and just in time for the club’s 130th birthday, but they’re already making fast progress.
Today marks a year since we applied for planning permission and twelve months on, the Etihad Stadium expansion is starting to take shape. 🏟️
Man City and CFG issue update on £300m stadium and Etihad Campus expansion.
Man City fans can expect to see the number of seats jump up in time for the 2025/26 season, with the bulk of the stadium expansion and other renovations taking place around the North Stand – the tier facing opposite the brand-new Co-op Live Arena, which faced setbacks this week.
In addition to the other main leisure attractions, once completed, the newly expanded stand will also boast a sky bar and stadium roof walk above the upper tier, giving fans and tourists the chance to enjoy unique views of the pitch and the Manchester skyline.
Drawing parallels to Tottenham Hotspur’s new stadium, which was finally completed back in 2019, this will see City once again trying to assert themselves at the forefront of modern football experiences.
Moreover, with neighbouring Co-op Live arriving as a joint venture between the CFG and Oak View Groups, the Etihad Campus is perfectly poised to achieve the owners’ goal of becoming a “world-class, all-year-round entertainment venue”.
Those working on the Manchester City stadium expansion (Credit: Tom Barton via Man City)
Importantly for the East Manchester district, the stadium infrastructure project will also bring job opportunities and economic growth to the area, with the club insisting they want to build on their “long-standing investment and commitment to its local community”.
As per an official press release, it is estimated that approximately 890 full-time roles will be created during the construction phase alone and even more are expected to be delivered once Manchester City’s new hotel, museum, sky bar and dedicated fan zones are finished.
Speaking at the site, Managing Director of Manchester City Operations, Danny Wilson, said: “It’s been an exciting few months with the arrival and installation of the first steels and fantastic to see the development and progress of the build in recent weeks.
“This project has been designed with our fans at its heart and demonstrates our commitment to creating one of the most memorable fan experiences in world sport. Fans will have the opportunity to extend their matchday by joining us at the new covered fan zone, visiting the museum, or staying at the hotel… The next evolution of the campus is well underway and it’s great to mark the progress being made.”
The Manc -
6th August 2021 
