In April 2020, everyone in Manchester seemed to come to the same conclusion – it was time to get fit.
The world was closed for business and everyone was cooped-up inside until further notice. There had never been a more ideal time to shed some pounds and pack on some muscle.
Demand for fitness equipment was insane. Dumbbells, exercise bikes and yoga mats all vanished within a matter of weeks, meaning people had to improvise.
People filled water jugs to use as weights, used resistance bands instead of cable machines, and hit the tarmac instead of the treadmill.
And it worked.
ADVERTISEMENT
Those who embraced a street-style fitness regime saw some of the best results and found the workouts more fulfilling – and it’s this raw, urbanised form of training that Urban Reform has been running since setting up in 2018.
Inside the industrial unit on Pollard Street is where it started for Urban Reform.
ADVERTISEMENT
Fitness fanatics were flipping tyres, swinging kettlebells and throwing about heavy weights, and although seemed a tricky task, people who’d never lifted in their life were squatting like pros and doing walking handstands. But that’s just the way things are at Urban Reform – progress is fast.
People went to the facility looking to transform their lives, and within weeks, they knew more about themselves and their bodies than ever before.
Urban Reform was set up by Dean Ashton and Ricky Gibbins, and began life offering outdoor fitness programs / Credit: The Manc Group
“We want people to leave the gym feeling good about themselves,” co-founder Dean Ashton tells us.
ADVERTISEMENT
“Our ethos is to educate people so they can take full ownership of a healthy lifestyle with simplified and tailored programs [and] we offer the right info, at the right pace, at the right time – it’s as simple as that.”
Urban Reform was set up by Dean Ashton and Ricky Gibbins, and began life offering outdoor fitness programs.
Personal Trainer Dean decided he wanted to bring fitness to the doorstep of the Manchester community, and so he started conducting classes in car parks and green areas – which would grow in attendance almost every week – and meanwhile, on the other side of town, Ricky was running an enormously-successful Personal Training business that transformed lives from his home garage.
The pair decided to put their heads together, merge their respective followings, and set up Urban Reform – a fitness centre that retained a grassroots feel while offering a more holistic kind of service.
“Our ethos is to educate people so they can take full ownership of a healthy lifestyle.” / Credit: The Manc Group
“PT businesses can be narcissistic sometimes,” Dean says.
ADVERTISEMENT
“They can push vanity and perfection. We wanted to do it right. We wanted to utilise our skills of understanding people and put them into Manchester – using fitness as a way to help people develop a balanced lifestyle, keep fit and healthy.
“As fitness trainers, we’ve got a duty of care to busy people living and working here, which is why we’ve brought in staff in different areas, including mental health specialists, transformation coaches, weightlifting coaches, lower back pain experts, trainers adept in helping young and older adults, and nutritionists.”
The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021, with programs in physical and wellness transformation having been hosted both online and on site, depending on tier restrictions.
“During COVID, we offered online services that have proven extremely popular; such as online exercise plans and videos,” explains Dean.
“And after lockdown, all our classes were fully booked – now, we want to grow and develop.”
ADVERTISEMENT
The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021 / Credit: The Manc Group
Both Dean and Ricky’s determination to support the mindset of busy city centre lives has led to a number of collaborations with businesses to support the resilience of staff on a wider scale across Manchester.
Dean continued: “We’re launching a new service at Exchange Quay with AJ Bell to offer a wellbeing service for all their staff, as well as working with Capital and Centric to provide services for their residents.
“We are now located in a new facility near Piccadilly Train Station that’s double the size of our current venue, and it’ll have a focus on creative fitness, strength and offering consistent wellbeing messages.”
Urban Reform is has a number of packages to engage all levels, including physical and mental transformation programs, strength-based classes, urban fitness outdoor bootcamps, and even weight lifting programs that teach beginners to lift like a pro. So whether you’re brand new to training, or a top level athlete, the team is more than equipped to support everyone and provide the highest level quality.
Urban Reform is has a number of packages to engage all levels / Credit: The Manc Group
There’s just as much focus on the mental side as well as the physical.
ADVERTISEMENT
“Every one of our coaches are put through a mentorship program which involves mental health courses, so they can recognise anxiety and depression,” Dean explains
“Mental health first aid is essential in this line of work. As a PT – you’re a support worker, too [and] you need to understand or be aware if someone is struggling.
Thousands of Mancs found solace by working out in their gardens or streets during lockdown, and Urban Reform is taking the spirit of this training, cranking up the intensity, refining the focus – and making us a fitter region as a result.
___
Urban Reform’s open day is taking place on Saturday 11 September, and you can find more information by heading over to the website here.
ADVERTISEMENT
There’s also a chance for one lucky fitness fan to bag themselves a 12-week transformation program worth £1,000.
You can find more about the competition and get your entries in here.
Featured Image – The Manc Group
Manchester
Beloved Manchester Italian restaurant unveils big refurb
Thomas Melia
Much-loved Italian restaurant Italiana Fifty-Five has just unveiled a beautiful refurbishment at one of its Manchester sites, along with a new menu of fresh, handmade pasta.
Gone is the famous yellow colour palette of this Italian eatery as they swap in a sophisticated and regal turquoise blue at their Liverpool Road restaurant.
This establishment is known for its impressive shop-window pasta making stations where you can see your food prepared live in-store and while walking past outside the venue.
They’re continuing their foodie legacy serving carby creations, like a flaming cheese wheel pasta where staff blowtorch the cheese to ensure it’s as melty as possible.
One of the biggest menu highlights at Italiana Fifty-Five is the cappellacci, which comes in two equally gorgeous forms and much like its English translation, emulates tiny hats.
These cute little plates come in two delicious stuffed pairings – the burrata, combined with a tangy tomato and beef filling, and a salmon with cream sauce and fresh lemon for a match made in heaven.
Beloved Manchester Italian restaurant Italiana Fifty-Five unveils big refurb. Credit: The Manc GroupInside Italiana Fifty-Five as it unveils a new look on Liverpool Road. Credit: The Manc Group
How can you think of anything more ideal than a table full of hearty and home-comforting meals than one that also features an array of beautiful sides?
Usual delights like the burrata on a bed of rocket, tomato and finished off with a balsamic vinegar glaze area great addition to your already faultless food.
Cheesy garlic pizza bread is quintessential when dining in an Italian restaurant, and Italiana 55’s lovely flavour-packed favourite is a go-to when ordering here.
The Liverpool Road restaurant also has a tonnata pizza which uses toppings that are an exact ingredient breakdown of the Mediterranean sauce, which it shares its name with.
In photos: Italiana Fifty-Five has undergone a refurb. Credit: The Manc Group
What better way to wolf down some incredible Italian feasts than with some perfectly paired alcoholic offerings like the classic Aperol spritz, trusted espresso martinis and a selection of fine wines.
Their menu is staying as tasty as ever with their delicious pizzas and pastas, with the new fresh pasta menu available at their restaurants on Liverpool Road and in Didsbury.
A look at Embassy Village as construction on Manchester’s homeless housing project begins
Danny Jones
Work has officially begun on Manchester’s long-rumoured Embassy Village, a new living quarters designed specifically to house the local homeless community.
Set to be the largest purpose-built village of its kind in the UK, the hope is to provide short to medium-term housing for up to 40 rough sleepers in the Greater Manchester area.
Planning permission for the £4 million project proposed by the Embassy Charity was handed down back in 2021 and enabling works have been gradually taking place, with the land now fully prepped for construction to begin.
Officially breaking ground on Tuesday, 19 November, developers and regeneration specialists Peel Waters shared the first images from the site as well as concept artwork for what the district will look like once completed.
Construction begins to build the UK’s largest purpose-built village for rough sleepers @EmbassyVillage 🏗️🏡 Over 50 organisations are working together to transform our site below 22 railway arches into high-quality homes for 40 homeless men Full story herehttps://t.co/xoXfURTLGkpic.twitter.com/fn8GixYsxR
The 4.5-acre brownfield site sits beneath 22 railway arches just off the Egerton Street Bridge near Castlefield and the bustling Regent Road which heads towards Salford. Although it was initially said rooms would be made from shipping containers, the units will now be proper purpose-built structures.
Designed to house homeless and vulnerable people living in and around Manchester within individual units, Embassy Village is a joint non-profit venture by both Peel Waters and well-known property company Capital&Centric.
Contractor Vermont Group will be taking on the construction for free, with around 50 organisations offering their services pro bono, including AEW Architects, Planit and Jon Matthews Architects, who helped design the living quarters and wider communal space from the ground up.
Aiming to create a genuinely beneficial community environment, with those staying there able to access green spaces, mini-allotment plots, sports facilities; counselling services, laundry rooms, computer spaces and tonnes more, they’ve come a long way from offering tour bus beds to the homeless.
Residents will also start off on the right path towards getting back on their feet and those staying there will be required to carry out six hours of training per week in things like shopping, cooking, budgeting and other key life skills.
Substance abuse was only mentioned as a contributing cause by 22% of respondents, highlighting the reality that homelessness trauma exacerbates addiction for many. In fact, homelessness is a major contributing factor to substance abuse. pic.twitter.com/DeEB7VhAiC
Speaking on the first day of proper construction, Peel Waters‘ director James Whittaker said: “Today’s launch event is an important milestone, marking years of hard work and collaboration to deliver the UK’s first purpose-built community village…”
He went on to thank all of those who have backed the plans so far, including Greater Manchester’s Mayor Andy Burnham, who has already applauded it as a “fantastic idea.”
With several local organisations either offering their help for free or contribute by donating to the project, the speed at which work can now move is increasing and it is expected that the 24 homes, as well as the central ‘village hall’ space, will be finished within the next 10 months.
The aim is for Embassy Village to be completed in its entirety by the end of 2025 and with more and more businesses being invited to help with the development along the way, the amount of resources and manpower is only looking like it will increase with approximately £1m still needed to fully bring it to life.
Cooperating with the Greater Manchester Mayor’s Charity, which specialises in helping the homeless through its ‘A Bed Every Night’ scheme, Embassy are now working on finding long-term funding for the village’s operational costs once it is up and running.
Another key benefactor is The Moulding Foundation, an organisation dedicated to alleviating social inequalities, who donated £3.5m to support the village’s construction.
Co-founder, Jodie Moulding, told Prolific North: “For most people, access to housing, healthcare, and education is a given – but for others, it is a privilege…
“It has taken an unbelievable amount of time, effort, and energy to get to this point, so finally breaking ground is a huge milestone for everyone involved in bringing Embassy Village to life.”
As for Embassy themselves the charity’s director, Sid Williams, added: “Special thanks go to Matt and Jodie Moulding for their financial backing and the teams at Peel Waters, Capital&Centric, the Mayor’s Charity and Manchester City Council for making this happen.”
The Manc -
1st September 2021 
