In April 2020, everyone in Manchester seemed to come to the same conclusion – it was time to get fit.
The world was closed for business and everyone was cooped-up inside until further notice. There had never been a more ideal time to shed some pounds and pack on some muscle.
Demand for fitness equipment was insane. Dumbbells, exercise bikes and yoga mats all vanished within a matter of weeks, meaning people had to improvise.
People filled water jugs to use as weights, used resistance bands instead of cable machines, and hit the tarmac instead of the treadmill.
And it worked.
Those who embraced a street-style fitness regime saw some of the best results and found the workouts more fulfilling – and it’s this raw, urbanised form of training that Urban Reform has been running since setting up in 2018.
Inside the industrial unit on Pollard Street is where it started for Urban Reform.
Fitness fanatics were flipping tyres, swinging kettlebells and throwing about heavy weights, and although seemed a tricky task, people who’d never lifted in their life were squatting like pros and doing walking handstands. But that’s just the way things are at Urban Reform – progress is fast.
People went to the facility looking to transform their lives, and within weeks, they knew more about themselves and their bodies than ever before.
Urban Reform was set up by Dean Ashton and Ricky Gibbins, and began life offering outdoor fitness programs / Credit: The Manc Group
“We want people to leave the gym feeling good about themselves,” co-founder Dean Ashton tells us.
“Our ethos is to educate people so they can take full ownership of a healthy lifestyle with simplified and tailored programs [and] we offer the right info, at the right pace, at the right time – it’s as simple as that.”
Urban Reform was set up by Dean Ashton and Ricky Gibbins, and began life offering outdoor fitness programs.
Personal Trainer Dean decided he wanted to bring fitness to the doorstep of the Manchester community, and so he started conducting classes in car parks and green areas – which would grow in attendance almost every week – and meanwhile, on the other side of town, Ricky was running an enormously-successful Personal Training business that transformed lives from his home garage.
The pair decided to put their heads together, merge their respective followings, and set up Urban Reform – a fitness centre that retained a grassroots feel while offering a more holistic kind of service.
“Our ethos is to educate people so they can take full ownership of a healthy lifestyle.” / Credit: The Manc Group
“PT businesses can be narcissistic sometimes,” Dean says.
“They can push vanity and perfection. We wanted to do it right. We wanted to utilise our skills of understanding people and put them into Manchester – using fitness as a way to help people develop a balanced lifestyle, keep fit and healthy.
“As fitness trainers, we’ve got a duty of care to busy people living and working here, which is why we’ve brought in staff in different areas, including mental health specialists, transformation coaches, weightlifting coaches, lower back pain experts, trainers adept in helping young and older adults, and nutritionists.”
The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021, with programs in physical and wellness transformation having been hosted both online and on site, depending on tier restrictions.
“During COVID, we offered online services that have proven extremely popular; such as online exercise plans and videos,” explains Dean.
“And after lockdown, all our classes were fully booked – now, we want to grow and develop.”
The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021 / Credit: The Manc Group
Both Dean and Ricky’s determination to support the mindset of busy city centre lives has led to a number of collaborations with businesses to support the resilience of staff on a wider scale across Manchester.
Dean continued: “We’re launching a new service at Exchange Quay with AJ Bell to offer a wellbeing service for all their staff, as well as working with Capital and Centric to provide services for their residents.
“We are now located in a new facility near Piccadilly Train Station that’s double the size of our current venue, and it’ll have a focus on creative fitness, strength and offering consistent wellbeing messages.”
Urban Reform is has a number of packages to engage all levels, including physical and mental transformation programs, strength-based classes, urban fitness outdoor bootcamps, and even weight lifting programs that teach beginners to lift like a pro. So whether you’re brand new to training, or a top level athlete, the team is more than equipped to support everyone and provide the highest level quality.
Urban Reform is has a number of packages to engage all levels / Credit: The Manc Group
There’s just as much focus on the mental side as well as the physical.
“Every one of our coaches are put through a mentorship program which involves mental health courses, so they can recognise anxiety and depression,” Dean explains
“Mental health first aid is essential in this line of work. As a PT – you’re a support worker, too [and] you need to understand or be aware if someone is struggling.
Thousands of Mancs found solace by working out in their gardens or streets during lockdown, and Urban Reform is taking the spirit of this training, cranking up the intensity, refining the focus – and making us a fitter region as a result.
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Urban Reform’s open day is taking place on Saturday 11 September, and you can find more information by heading over to the website here.
There’s also a chance for one lucky fitness fan to bag themselves a 12-week transformation program worth £1,000.
You can find more about the competition and get your entries in here.
Featured Image – The Manc Group
Manchester
The first new tenant of the old Debenhams department store on Market Street has been confirmed
Danny Jones
The first new resident of the Rylands Building on Market Street in central Manchester has been revealed, and it’s a foodie one.
Set to be the maiden opening inside the old Debenhams department store, which closed after more than three decades back in 2021, Rylands’ debut won’t be for another year or so, but it will soon welcome Mancs with an increasingly popular food hall operator making its way up north.
Simply called Market Place, the ever-growing brand is fast becoming a well-established name, with four venues in the capital already and a fifth coming soon.
Rylands will be their first location outside of London, and with 1,300 sqm of space at their disposal, Market Place Manchester is set to make a significant splash on the high street.
A look at Market Place Peckham.A rough idea of what the Manchester branch could look like.
Developers managed to green-light plans for the Grade II-listed building last November, sharing the first details and glimpses of their vision for the instantly recognisable city centre spot, including a whole new rooftop terrace.
Currently earmarked for a late 2026 launch, the former department store (previously Paulden’s) consisted of seven floors but is now set for a four-storey extension that promises to be a massive and varied retail, leisure and business destination that makes the most of the expansive structure.
Not to be confused with the famous John Rylands Library – a much older, more gothic, historic and hallowed hall over on Deansgate – this task of ‘revitalising a Manchester icon’, to quote property firm AM ALPHA, is a huge undertaking.
In charge of the redevelopment since 2023, the group have been outlining a pretty complete overhaul, with plans to convert the upper floors into premium office space, and the creation of a retail arcade at ground level, on which Market Place Manchester will sit.
This particular Manc corner was a bustling food, drink and shopping complex for the longest time, but has been derelict and covered up by boards for what feels like forever, with urban explorers even roaming the large, abandoned building.
Credit: Supplied
Now, though, the new long-term 15-year lease agreement will see the latest food hall kick off a new era for Rylands, delivering socially focused venues and the range of flavourful, vibrant choices of scran that Market Place have become known for.
With sites in St Paul’s, Vauxhall, Peckham, Harrow and soon Baker Street – as well as their eventual Manchester outpost, of course – the chain is getting bigger and better, meaning its arrival in the North West is an exciting one.
AM ALPHA manager Paul Hodgkiss said in an official statement: “Manchester is a city with a vibrant cultural scene – the perfect environment for forward-thinking concepts like Market Place Food Hall…
“The early commitment to Rylands is no coincidence: it reflects the strength of our strategic and forward-looking approach to development. We are not just creating high-quality space – we are setting new standards for urban mixed-use concepts. Interest from further prospective tenants is strong.”
It was only last week that Greater Manchester’s latest market hall, Campfield Studios, said hello to the general public and with House of Social also opening this summer, among several other similar projects, soon you won’t be able to move for more social hospitality scenes like this:
Manchester crowned one of the world’s best cities for music lovers
Emily Sergeant
Manchester has been crowned one of the world’s best cities for music lovers, even beating out New York along the way.
If there’s one thing Manchester is known and loved for over anything else, it’s music.
From Oasis and Joy Division, to Happy Mondays, The Smiths, The Stone Roses, The 1975, and even more modern-day acts, there’s no end to the amount of talented artists this city has produced or been home to over the years, all contributing to Manchester being one of the most prestigious music cities there is.
The city’s live music scene has always been thriving, and that continues right through to this very day, as you’ll see big-name musicians including Manchester as a destination in their UK tour schedules more often than not.
This summer is all set to be a sensational celebration of sound, as not only is an immersive art trail, Music for the Senses, taking over the city from this week, but this year’s annual Manchester Day will be music-themed too, marking one of the biggest years for Manchester music in a long time.
Manchester has been named one of the best cities in the world for music lovers / Credit: Manchester City Council | Eldhose Kuryian (via Unsplash)
Oh, and there’s also the small matter of Oasis reforming for a UK tour, including a run of gigs at Heaton Park this month.
So it’s no surprise that Manchester has been named one of the best cities in the world for music lovers, especially as the IFPI Global Music Report has revealed that the UK has the third largest music market globally – with the music industry’s contribution to the UK economy being £6.7 billion on average.
Taking this recent report into consideration, the experts over at SeatPick have collated data to uncover the best UK cities for music lovers, analysing factors such as the number of concerts, homegrown talents, music businesses, and the total number of music venues, to reveal each city’s overall music score out of 10.
Coming in at second place with a music scene score of 8.97/10 is Manchester.
2025 is all set to be a sensational summer of sound in our city / Credit: Supplied
“Manchester remains one of the UK’s most iconic music cities and with 1,204 concerts between 2025-2026, 116 live music venues, and 380 homegrown acts, the city’s live music offering is as strong as ever,” SeatPick said of its findings.
“2025 is shaping up to be a historic year for Manchester, with Oasis reuniting for the first time in over a decade, with a massive comeback show at Heaton Park – the very spot where they played their last hometown gig in 2009.”
While Manchester may have missed out on the UK’s top spot, with that title going to London, in the global rankings, our city has claimed an impressive sixth place, beating out New York’s influential music scene.
Liverpool and Leeds are two of the other northern cities in the UK’s top 10, taking fifth and sixth place respectively.
“Cities which have a larger number of music businesses are key in creating the perfect city for music fans, as this impacts the city’s cultural, economic, and social vibrancy,” explained Gilad Zilberman, who is the CEO of SeatPick.
“A thriving music scene within a city means it can provide more artistic expression, support a wider range of genres, and enrich the cultural landscape, as well as attracting creative talent.”
The Manc -
1st September 2021 
