In April 2020, everyone in Manchester seemed to come to the same conclusion – it was time to get fit.
The world was closed for business and everyone was cooped-up inside until further notice. There had never been a more ideal time to shed some pounds and pack on some muscle.
Demand for fitness equipment was insane. Dumbbells, exercise bikes and yoga mats all vanished within a matter of weeks, meaning people had to improvise.
People filled water jugs to use as weights, used resistance bands instead of cable machines, and hit the tarmac instead of the treadmill.
And it worked.
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Those who embraced a street-style fitness regime saw some of the best results and found the workouts more fulfilling – and it’s this raw, urbanised form of training that Urban Reform has been running since setting up in 2018.
Inside the industrial unit on Pollard Street is where it started for Urban Reform.
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Fitness fanatics were flipping tyres, swinging kettlebells and throwing about heavy weights, and although seemed a tricky task, people who’d never lifted in their life were squatting like pros and doing walking handstands. But that’s just the way things are at Urban Reform – progress is fast.
People went to the facility looking to transform their lives, and within weeks, they knew more about themselves and their bodies than ever before.
“We want people to leave the gym feeling good about themselves,” co-founder Dean Ashton tells us.
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“Our ethos is to educate people so they can take full ownership of a healthy lifestyle with simplified and tailored programs [and] we offer the right info, at the right pace, at the right time – it’s as simple as that.”
Urban Reform was set up by Dean Ashton and Ricky Gibbins, and began life offering outdoor fitness programs.
Personal Trainer Dean decided he wanted to bring fitness to the doorstep of the Manchester community, and so he started conducting classes in car parks and green areas – which would grow in attendance almost every week – and meanwhile, on the other side of town, Ricky was running an enormously-successful Personal Training business that transformed lives from his home garage.
The pair decided to put their heads together, merge their respective followings, and set up Urban Reform – a fitness centre that retained a grassroots feel while offering a more holistic kind of service.
“Our ethos is to educate people so they can take full ownership of a healthy lifestyle.” / Credit: The Manc Group
“PT businesses can be narcissistic sometimes,” Dean says.
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“They can push vanity and perfection. We wanted to do it right. We wanted to utilise our skills of understanding people and put them into Manchester – using fitness as a way to help people develop a balanced lifestyle, keep fit and healthy.
“As fitness trainers, we’ve got a duty of care to busy people living and working here, which is why we’ve brought in staff in different areas, including mental health specialists, transformation coaches, weightlifting coaches, lower back pain experts, trainers adept in helping young and older adults, and nutritionists.”
The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021, with programs in physical and wellness transformation having been hosted both online and on site, depending on tier restrictions.
“During COVID, we offered online services that have proven extremely popular; such as online exercise plans and videos,” explains Dean.
“And after lockdown, all our classes were fully booked – now, we want to grow and develop.”
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The multifaceted fitness centre has been a smash-hit with Mancs throughout 2020 and into 2021 / Credit: The Manc Group
Both Dean and Ricky’s determination to support the mindset of busy city centre lives has led to a number of collaborations with businesses to support the resilience of staff on a wider scale across Manchester.
Dean continued: “We’re launching a new service at Exchange Quay with AJ Bell to offer a wellbeing service for all their staff, as well as working with Capital and Centric to provide services for their residents.
“We are now located in a new facility near Piccadilly Train Station that’s double the size of our current venue, and it’ll have a focus on creative fitness, strength and offering consistent wellbeing messages.”
Urban Reform is has a number of packages to engage all levels, including physical and mental transformation programs, strength-based classes, urban fitness outdoor bootcamps, and even weight lifting programs that teach beginners to lift like a pro. So whether you’re brand new to training, or a top level athlete, the team is more than equipped to support everyone and provide the highest level quality.
Urban Reform is has a number of packages to engage all levels / Credit: The Manc Group
There’s just as much focus on the mental side as well as the physical.
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“Every one of our coaches are put through a mentorship program which involves mental health courses, so they can recognise anxiety and depression,” Dean explains
“Mental health first aid is essential in this line of work. As a PT – you’re a support worker, too [and] you need to understand or be aware if someone is struggling.
Thousands of Mancs found solace by working out in their gardens or streets during lockdown, and Urban Reform is taking the spirit of this training, cranking up the intensity, refining the focus – and making us a fitter region as a result.
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Urban Reform’s open day is taking place on Saturday 11 September, and you can find more information by heading over to the website here.
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There’s also a chance for one lucky fitness fan to bag themselves a 12-week transformation program worth £1,000.
You can find more about the competition and get your entries in here.
Featured Image – The Manc Group
Manchester
Manchester’s biggest free music festival is back this Easter bank holiday weekend
Danny Jones
Sunnier days are well and truly on their way and better still, that means Manchester’s biggest free music festival and one of the best event series on the annual calendar is returning: that’s right, it’s time for Manifest 2024.
Back and bigger than ever, Manifest over at The Oast House in Spinningfelds returns this Easter Sunday and we cannot wait to get soaking in the sun, tunes and good vibes.
The biggest and most popular free music festival you’ll find anywhere in Greater Manchester, Manifest has been going for a few years now and it’s become such a staple of the warmer months here in the city centre that we don’t consider spring/summertime as having even started until it rolls around again.
Set to deliver an all-day line-up of live music with various acts playing from Sunday, 31 March at 1pm onwards and well into the early hours of Monday, 1 April, we can’t think of many better ways to spend the bank holiday.
Taking place on The Oast House’s large outdoor terrace complete with its dedicated stage and the big beer garden providing both coverage and plenty of room for Mancs to turn it into one giant dancefloor, thousands turn up to this series of events every year now.
Kicking off this season’s festivities on Sunday, 31 March, the first Manifest event of 2024 has a packed roster of musicians lined up including bands, solo artists and duos, as well as interludes from their resident and ever-reliable DJs.
Guests can expect not only a vibrant party atmosphere all day and night but tastes of pretty much every genre, from rock, pop and soul to R&B, funk, disco and blues.
Again, part of the reason this music festival series has become so popular is that it’s completely free, with space inside the venue dished out on a first-come, first-served basis. There were plenty of queues at every single date last year, so we recommend getting there early. Seriously, it packs out quickly.
You’ll have everything you need to keep you sorted throughout the day when it comes to food and drink too, by the way.
The Oast House’s street food-style menu will also be on offer for those looking to line their stomachs during the festivities.
We’re talking katsu chicken fries, Northern poutine with bone marrow gravy and Shorrock’s Lancashire cheese, chicken or plant-based gyros, stacked burgers, hot wings and hanging kebabs. We’ve tried it all and trust us, some seriously good scran this.
Festivalgoers can also keep cool with plenty of cold pints and house-made cocktails, including twists on the classics such as Watermelon Margaritas, Passionfruit Coladas and Pink Gin Punch. Phwoar.
The best part is, even if you’re already busy this weekend (obviously, scrap your plans and come here), you’ll have plenty more opportunity to enjoy Manifest this year with the free music festival returning every bank holiday weekend throughout the spring and summer.
There’s also set to be an extra few Saturday Manifest dates this year which are still yet to be confirmed but we’ll keep you posted as and when we know more – see you there, Manchester!
And to keep track of the other latest music news going on here in Manchester, keep your eyes peeled over on The Manc Audio.
You can take the kids to meet Kung Fu Panda in Manchester this weekend
Emily Sergeant
If you’re looking for something a little different to entertain your mini Mancs this weekend, then how about taking them to meet Kung Fu Panda?
In case you hadn’t heard, the fourth installment in the beloved DreamWorks Animation film franchise, Kung Fu Panda, has just been released today, and there’s no better way to celebrate the long-awaited new flick than taking the kids down to meet the legendary Dragon Warrior himself right here in Manchester city centre this weekend.
Po will be setting some time aside from his busy schedule of Kung Fu mastery to make his way over to Manchester’s landmark entertainment complex, Printworks, this Saturday (30 March) for a very-special meet and greet.
He’ll be meeting his Manc fans every hour, on the hour, from 11am right through to 3pm, and families will need to head to the ‘Printworks Pumpyard’ to grab a selfie with the popular character.
You can also expect loads of FREE giveaways to be up for grabs throughout the day too.
“We are always looking for exciting new experiences for families at Printworks, and are thrilled to bring the fun of Kung Fu Panda to our venue,” commented Kristian Brennan, who is the Marketing Manager at Printworks, ahead of this weekend’s meet and greet.
You can take the kids to meet Kung Fu Panda in Manchester this weekend / Credit: Printworks (Supplied)
“As part of the recent re-launch of Printworks following extensive refurbishment, Kung Fu Panda 4 has been the first commercial partner to take space on the giant ceiling screen amongst a host of unique content.
“This partnership will spark a whole host of entertainment, fun and adventure with our young visitors, and we can’t wait to welcome them this Bank Holiday weekend.”
And then, once you’ve met the main man (or main panda, we should say), you can even extend your bank holiday family fun by sitting down to watch the film itself, as Kung Fu Panda 4 finally arrived on the big screen at Vue in Printworks.
Manchester’s landmark entertainment destination Printworks is the place to meet Po himself / Credit: Printworks
It means that, for the first time in almost a decade, you’ll get to see comedy icon Jack Black return to his role as the world’s most unlikely kung fu master.
With regular screenings available to book throughout the Easter school holidays, families are encouraged to grab some popcorn, kick back, and get ready for a hilarious butt-kicking experience.