A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Manchester’s Cat Cafe issues lengthy response to anti-industry statement
Danny Jones
Manchester’s soon-to-return Cat Cafe has shared a lengthy statement responding to the recent suggestion made by leading animal charities that their particular line of business should become a thing of the past.
Cat Cafe Manchester (CCM) closed its city centre premises back in January 2021 like so many others suffering from the post-pandemic struggle, but there are still several other feline-focused coffee shops and similar set-ups located up and down the country.
With that in mind and after the Manchester location announced a comeback later this year – in a prime location on Deansgate, no less – the discussion surrounding the niche industry has turned to issues regarding animal rights, welfare and overall quality of life.
However, rather than simply firing back at the likes of the RSPCA and Cats Protection over their concerns and belief that these venues should be “phased out”, the company has come out to agree with their overarching point whilst still assuring that their sites “are different”.
As you can see in an extensive reply, the brand begins by writing: “We are in strong agreement that there needs to be more regulation in the industry, as we believe many cafes are operating in manners that are harmful to cats.”
They detail how they don’t support ventures that operate by simply piggybacking on vital animal rescue procedures, citing that around 90% of the UK’s cat cafes simply ship prospective pets in and out, creating a stressful environment for its furry residents.
In contrast, Cat Cafe MCR go on to insist that “cats in our cafes are pedigree, as they are best suited to an indoor-only environment [as opposed to rescues who often benefit from outdoor time], and they are bred for temperament, meaning our cats need a lot of attention from people, and also enjoy the company of other cats.
“Our cafes have windows for natural light and there is plenty of space off the cafe floor for cats to get away from customers. They are provided with enough resources spread out throughout a very large building to reduce any competitive behaviour. Our cats are never ever kept in cages – as is the case in some Cat Cafes.”
CCM also explained how the behaviour of their in-house cats is analysed weekly, adding that “if we feel any cat in our cafe is not happy and is showing signs of stress, we would immediately remove them from the environment.”
Besides the obvious soothing quality of the experience for regular customers, cafes like theirs and the canine equivalent CuppaPug in Salford are extremely helpful in providing animal-assisted therapy for people struggling with mental health conditions and those categorised as neurodiverse.
Cat Cafe drew their response to a close by inviting both of the charities in question to work with them in creating new guidelines and strict rules when it comes to animal welfare in these spaces.
They concluded by declaring that not only are they “incredibly difficult to run responsibly” when done properly but that “Cat Cafes are not all the same, and they should not be opened without serious thought and consideration for the cats’ welfare.”
We are still unclear as to when exactly Cat Cafe Manchester will reopen but all we know is that the team will be as dedicated to providing an enjoyable experience for both the animals and visitors when it does.
Sir Gareth Southgate says young men ‘need better role models’ – and more of them
Danny Jones
Ex-footballer and England manager Sir Gareth Southgate has called on contemporary society to do better when it comes to young men, insisting that boys today need real role models.
In fact, not to put words in his mouth, but he isn’t just calling out for more of them; more precisely, he believes they need better ones than some of the figures who have found a following in recent years.
Speaking in one of his first public addresses since being knighted in the 2025 New Year’s Honours list and one of a scarce few since stepping down as the Three Lions boss, Southgate gave a lengthy speech as part of the BBC’s annual ‘Richard Dimbleby Lecture’.
The former Crystal Palace, Middlesborough and Aston Villa defender touched on a number of topics in his discussion, including the troubling rise of “callous, manipulative and toxic influencers, whose sole drive is for their own gain” and are finding increasing popularity on social media.
Southgate has strong opinions on the current archetype of ‘role models’ that young men are gravitating towards.
Southgate went on to express the crucial nature of “identity, connection and culture” in contemporary society, insisting that current values are drifting off course.
He went on to state that because of the swirling questions surrounding masculinity, “young men end up withdrawing, reluctant to talk or express their emotions […] They spend more time online searching for direction and are falling into unhealthy alternatives like gaming, gambling and pornography.”
Southgate also believes that “if we make life too easy for young boys now, we will inevitably make life harder when they grow up to be young men”, arguing that we are at risk of creating a culture where they fear failure so much that “they fail to try, rather than try and fail.”
Drawing from his own experience as a player and his famous penalty miss in Euro ’96, as well as his multiple attempts at winning a major tournament as the national team coach, he reflected on how these experiences made him who he is today – experiences he navigated through thanks to role models.
Put more simply, he suggested that we need to return focus to the importance of teachers, sports coaches, youth groups and ‘proper’/traditional role models, rather than simply allowing the next generation of young men to resort to poor examples online.
"We have to show young men that character is more important than status."
Gareth Southgate demands leaders step up to become positive role models for 'isolated' young men. pic.twitter.com/FMlnqjppQi
The timing of Southgate’s speech hasn’t been lost on large swathes of the British public, in particular, in light of the hit Netflix drama, Adolescence.
Revolving around the story of a young boy accused of a violent crime towards a young girl, the four-part series touches on incel culture, the growing ‘manosphere’ digital community, controversial figures like Andrew Tate and more.
You can listen to Southgate’s lecture on young men and the importance of role models in full HERE.
Emily Sergeant -
25th July 2022 
