A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Endangered baby giant otter triplets have been born at Chester Zoo
Emily Sergeant
This calls for celebration, as Chester Zoo has welcomed baby giant otter triplets in what is huge news for the endangered species.
It’s been a really exciting start to 2026 at Chester Zoo, as it was only a couple of days ago we got to see Dotty the baby Kirk’s dik-dik – which is one of the smallest antelopes in the world – take her first steps, and now it’s time to say hello to three new arrivals in the form of giant otter pups.
The trio are the first of their kind to be born at the zoo in several years, and arrive as part of an international conservation effort to boost numbers.
Arriving to first-time parents Bonita and Manu, up until now, the three giant otter pups have remained tucked away in their cosy holt with mum feeding them regularly until they more than tripled in size – but now, they’ve officially entered into the big wide world.
Following their first health check-up with the zoo’s veterinary team, conservationists have revealed the sex of the pups to be two males and a female
Their names are yet to be chosen, so keep your eyes peeled.
Endangered baby giant otter triplets have been born at Chester Zoo / Credit: Chester Zoo
Chester Zoo has described this triple birth as a ‘rare boost’ for one of the world’s most endangered species, as there are thought to be fewer than 5,000 giant otters surviving in the wild right now.
Giant otters are the world’s largest species of otter, with a powerful build, sharp teeth, and a highly social nature. As one of the apex predators in the waterways where they live, they play a crucial role in maintaining the health and balance of freshwater ecosystems.
But sadly, experts say the species faces ‘an uncertain future’, with their decline largely driven by deforestation, water pollution, and illegal hunting, leading them to be listed as endangered by the International Union for the Conservation of Nature (IUCN), meaning they face a very-high risk of extinction without urgent conservation action.
“The arrival of these three giant otter pups is a hugely special moment and marks the first time the species has been born here in seven years,” explained Rachael Boatwright, who is the Assistant Team Manager of carnivores at Chester Zoo.
“The pups recently had their very first health check-up at eight weeks old, where they were weighed and had their heart, teeth and overall condition assessed by the zoo’s vets. We’re delighted to confirm that all three are healthy and thriving – and that we have two males and one female pup.
“At eight weeks old, the pups will now start to venture outside alongside parents Bonita and Manu, who will start introducing them to the water and all of the essential skills they’ll need as they grow.”
Featured Image – Chester Zoo
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Hordes of people dressed as giant poos run through Manchester for bowel cancer awareness
Danny Jones
If you happened to be in town on Thursday and noticed a bunch of people dressed as giant poos running through the city centre and wondered, ‘What the hell is going on?’, it was this…
We know Manchester has a serious case of the runs, what with the annual Marathon and Great Manchester race, both just around the corner (one literally just next week), but this takes the cake.
On a more heartfelt note, although there is an obvious and innate silliness to this now annual get-together, it’s all for a very important and worthwhile cause.
Uniting for a fourth time, the Pall Mall Medical team (along with a couple of us here at The Manc) are hoping to flush out the stigma and silence surrounding bowel cancer awareness.
Credit: The Manc Group
Starting from Pall Mall’s very own clinic on King St, more than 105 runners laced up their shoes and popped on emoji suits, toilet costumes, daft poo hats and more for a 5k jog around the city centre alongside local run club, Blaze.
They even tried to make the route in the shape of a poo, too.
Why such a specific number, you ask? Well, that’s the exact number of people who are sadly diagnosed with bowel cancer across the North West every single week.
It’s an alarming statistic, but once you pair it with the fact that they make up the rising number of new cases being reported in the country – more than a whopping 41,000 each year – you can see why they’re desperate to get more people talking about the disease.
Moreover, the rate among under 50s has also seen a concerning rise since the 90s, but this also means that the earlier it’s caught, the better people like Pall Mall can help with treatment.
The sooner it’s spotted, the greater the chance of survival, with 90% of those diagnosed at the earliest possible stage surviving for five years or more; that’s why these lot are hoping to better the discourse around bowel-related issues.
Besides offering important scans and blood tests for numerous health conditions, they also boast the dedicated and revolutionary ColoAlert® testing service, which is a German import that’s more accurate (around 85%) and effective than most others here in the UK.
It has quite literally proved to be a life-changing bit of kit for so many, and for Pall Mall’s Dr Chun Tang, this whole initiative has a deep personal connection.
Having sadly lost his father to the illness, as well as his brother being diagnosed with bowel cancer, he knows all too well how important increasing the conversation is – bowel cancer being the second biggest killer in the UK after lung conditions.
Even before you book in a check-up, Dr Tang says it’s simple to spot noteworthy signs at home: “Any blood in the stools, streaks in your poo, on the pan or on the paper; any changes in your digestion such as diarrhoea, constipation and [continued] fatigue, then see your GP or come visit us at Pall Mall.”
Best of all, the money raised with the latest ‘Poo Protest’ all goes towards Bowel Cancer UK, so well done to everyone involved.
For once, we couldn’t be happier to hear so many people talking sh**.
Throughout April, Pall Mall are offering £75 off the ColoAlert® Bowel Cancer stool test, and 20% off the Virtual Colonoscopy in Aprilo. To find out more about the event and book an appointment, you can click right HERE.
Emily Sergeant -
25th July 2022 
