A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Seven Manchester green spaces have been named some of the best in the UK
Emily Sergeant
A handful of green spaces in Manchester have once again been handed coveted awards and named among the best in the UK.
It may be on your radar that for several years running now, parks and cemeteries in Greater Manchester have deservingly been recipients of the prestigious Green Flag Award – which is an internationally-recognised honour given annually to the parks and cemeteries that have ‘attained a high standard of green space’.
And 2026 seems to be absolutely no different, with the region coming out on top once again.
Green Flag Awards are granted by environmental charity Keep Britain Tidy each year to recognise accessible green spaces that set ‘an international benchmark for management’.
Seven Manchester green spaces have been named some of the best in the UK / Credit: Donald Judge (via Flickr) | Wikimedia Commons
Every site recognised through the scheme is assessed by experienced judges who judge the parks using eight criteria.
The criteria includes environmental management, biodiversity, landscape and heritage, community involvement, marketing and communication, and management to make sure it’s a safe and secure place for visitors of all ages.
2026 has been one of Manchester’s most successful years, as Manchester City Council has revealed this week that Blackley, Gorton, Philips Park, Manchester General, and the Southern cemeteries have all been given the Green Flag Award, as well as both Alexandra Park and Heaton Park retaining the important title too.
The awards shed light on the range of groups, volunteers, and staff who devote themselves year-round to the maintenance and upkeep of these areas.
“Come rain or shine our colleagues are out in our parks and cemeteries every day of the year, putting their time and effort into making them the internationally recognised locations they are,” commented Councillor Basat Sheikh, who is the Executive Member for Neighbourhoods at Manchester City Council.
“I’m deeply proud of their efforts and I want to dedicate the seven Green Flags we have been awarded to them.
“It’s no overstatement to say none of this would be possible without them.”
Featured Image – Stephen Taylor (via Geograph / Wikimedia Commons)
News
Government announces social media curfew for 16 and 17-year-olds in the UK
Emily Sergeant
Default overnight curfews are set to be switched on for 16 and 17-year-olds on social media apps.
As the Government looks to take further action to back parents and ‘protect the next generation’ online, following the confirmation of the social media ban for under 16s earlier this year, it has now been announced that curfews will be introduced for 16 and 17-year-olds, as well as a crackdown on so-called ‘addictive features’.
This includes features that can keep users scrolling for longer – such as videos that automatically play one after another, and feeds that continually serve up personalised content.
Late-night curfews are set to run from midnight to 6am.
Late-night scrolling. Endless autoplay. Algorithms designed to keep you hooked.
We're changing that for 16 and 17-year-olds.
New protections will mean overnight social media curfews and addictive features will be switched off by default, helping young people get better sleep,… pic.twitter.com/ykWa9gjNRT
— Department for Science, Innovation and Technology (@SciTechgovuk) July 15, 2026
The new protections are said to be aiming to ‘strike a balance’ between giving older teens greater safeguards online, while still allowing them to change their own settings if they wish.
“These measures will help ensure there is no cliff edge in protections as young people move into their later teenage years,” the Government said in its announcement.
Today’s measures follow a first-of-its-kind Government pilot involving more than 300 teenagers and parents across the UK, with families reporting that overnight curfews quickly became part of their routine and helped improve sleep and concentration.
The Government has announced social media curfews for 16 and 17-year-olds / Credit: Julian Christ (via Unsplash)
“These measures will be crucial in helping young people get the sleep they need, focus on school and college, and spend more quality time with family and friends, all of which are fundamental to building a happy, healthy and fulfilling adult life,” explained Technology Secretary, Liz Kendall.
“We want young people to enjoy the benefits of technology while having the tools to make the online world a place where they can thrive.”
Alongside these protections, the Government says it will publish new guidance for children, parents, and guardians on how to use AI ‘safely and confidently’.
Media literacy skills will also be bolstered in schools to teach children how to navigate new types of technology.
Emily Sergeant -
25th July 2022 
