A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Police tell gig-goers to ‘remain vigilant’ as Oasis Live ’25 hits Manchester
Emily Sergeant
Anyone lucky enough to be heading to Heaton Park for the Oasis Live ’25 gigs this summer is being told to ‘remain vigilant’.
Manchester is all set for a sensational summer of sound, as more than 300,000 music fans prepare to descend on our city to see a little-known band called Oasis (sarcasm detected) reform for the first time in over a decade.
And today is finally the big day after what has been a very long-time coming.
With the Gallagher brothers staging five nostalgia-drenched gigs at Heaton Park starting today (11 July), Greater Manchester Police (GMP) has now issued some important advice and information for gig-goers attending what is likely going to be one of the best live shows of their life, and what is sure to be a momentous moment for the city.
Oasis Live ’25 Manchester gig-goers told to ‘remain vigilant’ / Credit: The Manc Group | Simon Emmett (Publicity Picture)
GMP confirmed that it will be working with partners to ensure Oasis’ homecoming shows ‘pass by safely’ on 11, 12, 16, 19 and 20 July.
Planning has been underway within GMP over the past six months, alongside our partners at Manchester City Council, Transport for Greater Manchester (TfGM), North West Ambulance Service (NWAS), Greater Manchester Fire and Rescue Service (GMFRS), and many more.
Police officers will be present around the Heaton Park site, working with event security staff to ‘prevent crime and disorder’, while off-site patrols will also assist with traffic management and policing in the surrounding areas and the city centre.
Efforts are also underway to ‘minimise disruption’ in Manchester city centre and the surrounding areas, GMP confirmed.
We’ll be working with partners to ensure Oasis’ homecoming shows pass by safely at Manchester’s Heaton Park starting from this Friday.
Planning has been underway within GMP over the past six months alongside our partners.
— Greater Manchester Police (@gmpolice) July 10, 2025
“Our priority is to ensure everyone’s safety,” explained Assistant Chief Constable, Matt Boyle.
“We have worked closely with event organisers and partners to make sure the event is safe and enjoyable for those attending, whilst minimising any crime or antisocial behaviour impacts on local residents.
“We will have a large and highly visible policing operation in place in Heaton Park, the city centre, and on routes into and out of the venue to help people enjoy the event. We also have neighbourhood police officers and staff in place who are dedicated to dealing with local residents’ concerns.
“Our advice to fans attending is to enjoy yourselves but to remain vigilant, keep your belongings safe, and report anything suspicious to police or security staff so we can act on it.”
Major Co-op Live concert cancelled with fans already inside venue
Daisy Jackson
Major Co-op Live gig Jeff Lynne’s ELO has been cancelled this evening – after fans had already entered the venue.
Jeff Lynne’s ELO were set to perform the second of two nights at the huge Manchester venue tonight, as part of their final UK tour.
The Over and Out Tour should have been taking place on both the 9 and 10 July before heading to London’s BST Hyde Park Festival on Sunday.
But the show has been cancelled minutes before the legendary band were due to take to the stage.
Fans had already taken their seats inside the massive Co-op Live Arena when the news broke that the gig would not be able to take place ‘due to illness’.
77-year-old Jeff Lynne himself, who recently broke his hand in an accident, is said to be ‘devastated’ that he is unable to perform.
Jeff Lynne’s ELO has been cancelled at Co-op Live
A statement from the band said: “Unfortunately due to illness tonight’s (Thursday 10th July 2025) scheduled performance of Jeff Lynne’s ELO at the Co-Op Live will not be going ahead.
“Jeff is devastated he cannot perform this evening.
“More information will become available as soon as possible. For refunds please go to your point of purchase.”
According to fans, audiences inside Co-op Live were told the show was cancelled with just 45 minutes to go.
One person wrote: “The concert that never was. Cancelled with 45mins to go. Get well soon Jeff Lynne.”
Literally mins after this picture was taken Jeff Lynn cancelled 😞 @JeffLynnesELO Broke his hand a few days ago and has played the best he can and well done to you ! But then decides to cancel 2nd night n Manchester very last minute ! But it’s ok just ask for a refund !!! 😡 pic.twitter.com/wv1JfWPwk5
Emily Sergeant -
25th July 2022 
