A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Manchester City named the most valuable football club brand in the world
Danny Jones
Manchester City have been named the most valuable football club brand in the world, topping the Brand Finance Football 50 Report for the first time in their history.
Following yet another successful season punctuated with a fifth Premier League title in six years, another FA Cup following their historic Manchester derby victory and potentially a first-ever Champions League trophy in just a few days’ time, the club has arguably never been in a stronger position.
In monetary terms, it is a simple fact: according to this year’s Brand Finance Football 50 report, Man City’s brand value has grown 34% since the COVID-19 pandemic, rising to more than £1.3 billion and overtaking European giants Real Madrid to become the most valuable club in world football.
Despite Man United being named the most valuable club in the Premier League according to Forbes’ latest rankings at the start of this month, this report suggests that Man City took in the most revenue on a global scale, reaching their all-time high notwithstanding the pandemic recovery period.
Further backing up the numbers, City also topped Deloitte’s Money League for the second year running after announcing a record revenue of £613 million and profits of £41.7 million, the latter being more than double the previous Club record — and that was before the two most recent major honours. Crikey.
Elsewhere in the report, United did jump back above Liverpool into fourth overall, with Arsenal seeing the most growth over the last year following an impressive runner-up season. As for around Europe, PSG leapfrogged German giants Bayern Munich, and AC Milan are said to be the fastest-growing Italian club.
The City Football Group’s Chief Operating Officer, Roel de Vries, said the following after the announcement: “Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years.
“This achievement recognises the evolution of not just the brand, but the Club as a whole. The Club has been performing consistently and has broken records on and off the pitch this season…
“As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”
Pep Guardiola and his squad are now just one game away from winning the treble, an achievement which would not only see them join an exclusive club of just seven teams to do so, such as United’s famous 1999 team, but would no doubt see their value skyrocket even further. Can they do it?
19-year-old charged with murder of man stabbed to death in Old Trafford
Emily Sergeant
A 19-year-old has been charged with murder after a man was stabbed to death in Old Trafford last week.
Greater Manchester Police (GMP) has confirmed that 19-year-old Demari Adrian Raymond Rose has been charged with murder and possession of a bladed article after officers were called to reports of a “disturbance” at an address on Kings Road in the Old Trafford area of Manchester at around 7:45pm on Wednesday 31 May.
A 21-year-old victim – who has since been named as Salah Adam Eldin – was found seriously injured when police arrived, and despite the best efforts of the first responders, GMP confirmed that the young man was sadly pronounced dead at the scene.
Rose was arrested in the early hours of last Saturday morning (3 June), and was remanded into custody, before appearing at Tameside Magistrates Court yesterday.
#CHARGED | GMP’s Major Incident Team charge a 19 -year-old man in connection with the murder of Salah Adam Eldin.
Demari Adrian Raymond Rose (19/12/03) of no fixed abode has been charged with murder and possession of a bladed article.
— Greater Manchester Police (@gmpolice) June 5, 2023
A further two teenage males were arrested on the night of the attack in connection with the murder – a 15-year-old on suspicion of murder, and a 16-year-old on suspicion of possession of an offensive weapon in the nearby area – but GMP has revealed they have both been released on bail pending further enquiries.
Salah’s family are continuing to be supported by officers, GMP assured, and are also being continuously updated with the progress being made in the investigation.
Detective Chief Inspector Liz Hopkinson, of GMP’s Major Incident Team, said in a statement when Rose was arrested last week that the force “recognises the impact this tragic event will have on the friends and family of Salah,” and insisted that their thoughts remain with them as they “come to terms with this loss in terrible circumstances”.
DCI Hopkinson also reissued an urgent appeal to the public for witnesses and information, as well as any CCTV, doorbell, or dashcam footage.
19-year-old charged with murder of man stabbed to death in Old Trafford / Credit: Google Maps
“Whilst we have made a number of arrests,” DCI Hopkinson continued, “we are still in the early stages of a murder investigation and are working hard to piece together the timeline of events.
“We are also keeping an open mind and are continuing to appeal to members of the public to share any information they might have about this case with the police.
“It is believed the two offenders were riding a black mountain bike and a yellow Council Beryl bicycle, and enquiries also suggest there were approximately five people in the area at the time of the murder who may have vital information that could assist the investigation.”
Emily Sergeant -
25th July 2022 
