News

Blackpool Pleasure Beach is getting a new multi-million pound ride

If it's been a minute since you've been, you'll soon have another BIG reason to go back.

Thomas Melia - 28th March 2025

One of the North West’s favourite theme parks, Blackpool Pleasure Beach, is receiving a brand new, multi-million pound ride next year.

The newest addition to the massive coastal amusement park will be a giant gyro swing, and work on making it come to life in the park has already started.

Although the concept of a swinging pendulum may exist at other theme parks in the UK, Blackpool Pleasure Beach reassures thrill-seekers that this will be bigger than any other – especially in terms of height. You could say this is the new rival to ‘The Big One’.

It’s certainly big in terms of cost, as estimates have construction valued at around £8.72m.

Blackpool Pleasure Beach is getting a new multi-million pound ride. — Blackpool Pleasure Beach is home to some phenomenal rides and they’re gaining another.

The attraction is set to hold 40 riders who, if brave enough, will face outward with their legs dangling over the edge to replicate the feeling of flying.

This new ride has been on the horizon ever since Blackpool Pleasure Beach sent a digital van to their rivals over at Thorpe Park (currently closed for maintenance), which read: “We’ll just have to come up with something else then, won’t we?”

The next closest competitor at Drayton Manor is ‘Maelstrom’, which reaches nearly 74 feet, while this gyro swing will more or less double this number, racking up to 138 feet at its highest point at a 120-degree angle. Gulp.

Suspense has been building for this new addition as eager adrenaline junkies noticed the demolition of the former Bowl-A-Drome building, with no words from the park itself – until now.

CEO of Pleasure Beach Resort, Amanda Thompson OBE, said: “We’re thrilled to confirm the addition of a Gyro Swing at Pleasure Beach Resort, with work already underway.” It doesn’t have an official name yet, but it’s been dubbed ‘Project MMXXVI’.

We're delighted to unveil Project MMXXVI, a colossal 138ft Gyro Swing coming to Pleasure Beach next year. 🐍 pic.twitter.com/xAtEKpcgv5
— Pleasure Beach Resort🎢 (@Pleasure_Beach) March 20, 2025

Thompson also stated, “We’re well known for doing things on a large scale, so becoming home to the largest Gyro Swing in the UK made complete sense.”

This isn’t the only attraction receiving all the love at Blackpool Pleasure Beach as ‘Wallace & Gromit‘s Thrill-O-Matic’ is adding some new scenes, thanks to its recent win at the BAFTAs.

Much-loved ride ‘River Caves’ is also going to be re-imagined, while the ‘Launch Pad’ – which recently finished an upgrade earlier this year – will be open in Spring.

The Gyro Swing will be opening sometime in 2026, and while the date for its grand debut might not be released, the park has spoken on its location, announcing it will be placed up in the north of the park.

How exciting!