Hooch has just released a new tropical flavour for summer – and it’s blue

An all-new Hooch flavour has just been announced.

Georgina Pellant Georgina Pellant - 29th May 2023

Everyone’s favourite hard lemonade has just released a new tropical flavour for the summer – it’s blue.

Blue Hooch has dropped just in time for picnic and beer garden season, bursting onto the scene with fruity tropical flavours and a citrusy lime zing.

Following increasing demand for Hooch as we head into summer, the all-new Hooch flavour is inspired by beach parties, palm trees and warm island waters.

Described as a ‘tropical fiesta in a can’, this exotic and easy-going alcoholic tropicade also brings that signature Hooch citrus kick.​ 

An evolution of Hoola Hooch, Blue Hooch enhances the fruity tropical flavours that fans have grown to love, whilst introducing that signature Hooch citrus kick for a truly sessionable bev. 


The new flavour joins the original line-up of Hooch Lemon Brew, Pink Hooch, and Orange Hooch.

Available in 440ml cans at Tesco as part of the new Hooch 8 pack, you can get your hands on the new flavour alongside the OG line-up.


The packs also include Orange Hooch, which burst onto the scene summer 2022, as well as the OG Lemon and the much-loved Pink.​

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The mixed-pack is the ultimate party starter kit, tailor-made for carefree sessions, and backyard barbecues.


Charlie Leaver, Head of Brand at Global Brands said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Introducing the leading flavour in traditional party-drinks, Blue, to our nostalgic, zingy line-up was just a matter of time, and has created what will certainly be a new Hooch fan favourite!

“The Hooch Mixed Packs are another exciting development, providing our all-new Orange Hooch and Blue Hooch cans, with Pink Hooch and Hooch Lemon. Featuring the full range of citrusy Hooch flavours, these are the perfect grab-and-go pack for barbecues and summer get-togethers.”

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Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love. At an easy drinking 4% ABV, it’s set to be the drink of the summer; perfect for sunny socials! Grab a mixed pack to share with your friends.

Hooch Mixed Packs are now available at Tesco for £15. You can also purchase a fridge pack of Blue Hooch (24 x 440ml) online from Good Time In for £39.50.

Featured image – Hooch