Kellogg’s UK has revealed its latest creation to the breakfast spread market – Crunchy Nut Peanut Butter – and it’s available at supermarkets nationwide from today.
Following on from the release of M&Ms and Snickers peanut butters, which are now available at B&M stores across the UK, Kellogg’s has teamed up with peanut butter manufacturer Duerr’s to create this unique crunchy peanut butter that’s filled with honey roasted nuts.
The new spread is packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey roasted peanuts to bring a sweet twist.
This release celebrates the 40th anniversary of the ever-popular breakfast cereal and meets the demand of recent reports suggesting that peanut butter is over-taking jam in the popularity stakes, so the new Kellogg’s Crunchy Nut edition is set to make peanut butter even more desirable.
The jars are exclusively available at Sainsbury’s stores nationwide from today and will set you back £2.50.
Speaking on the collaboration between Kellogg’s and Duerr’s to create the Crunchy Nut Peanut Butter, Sally Addenbrook, Brand Marketing Manager at Duerr’s, said: “We’re hugely excited to be working with Kellogg’s to create this truly delicious peanut butter. We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter.”
“That’s as much as we are willing to say – the rest is top secret.”
“We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts.”
Kate Stokes, Senior Brand Manager at Kellogg’s UK, added: “Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK’s favourite cereal. Knowing its popularity, we wanted to explore a new avenue and it’s been great to work with Duerr’s to bring the UK Crunchy Nut Peanut Butter.”
“We hope that all of the Crunchy Nut fans out there are as excited as we are.”
If you are planning on heading to Sainsbury’s to get your hands on a tub of this peanut butter, then it’s advised that you check the opening times of your local branch before making any trips in store, and you can do so via the Sainsbury’s store locator here.
The COVID-19 pandemic may have taken its toll on industries of all shapes and sizes over these past few months, but supporting local/independent business has never been more important than it is right now.
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Tameside police officers hailed ‘absolute heroes’ after saving the life of a seven-year-old girl
Two Tameside police officers have been hailed as “absolute heroes” after saving the life of a seven-year-old little girl.
It comes after emergency services were called to an address in the Greater Manchester borough of Tameside earlier this week (29 November), and found a young girl who was struggling to breath and coughing up blood after choking on a sweet.
Police Constables Aaron Kincaid and James Blundell, from Greater Manchester Police‘s (GMP) Tameside division, were first on the scene.
To the huge relief of the girl’s parents, who were said to be “understandably distressed” and concerned for her welfare, PC Kincaid jumped straight into action and was able to utilise his first aid training to full effect by going on to successfully dislodge the sweet from the youngster’s throat, and then helping to calm her down before the paramedics arrived.
Whilst PC Kincaid looked after the little girl, PC Blundell did “everything he could” to help the parents remain calm.
Paramedics then took over once they arrived, and the young girl was taken to hospital as a precaution.
Reflecting on the incident, and hailing his officers “absolute heroes”, Superintendent Mike Walsh, from GMP’s Tameside district, said: “PCs Aaron Kincaid and James Blundell acted without hesitation during the incident, and took control of the situation that they were faced with.
“They deserve every credit for staying calm under extreme pressure and for working together as a team and utilising their training to lifesaving effect, and I’m sure the girl’s parents and family will consider them to be absolute heroes.”
“We’re both glad that we were in the right place at the right time,” PC Kincaid added.
“I have a daughter the same age as the little girl who needed our help, and I cannot tell you how much of a relief it was when she started breathing normally and said she was okay after I had managed to dislodge the sweet.